ICT in Shops. Lesson 2. RFID Tags. Radio Frequency Identification (RFID) Tags These are usually used in shops to monitor the location of products in their store but can also be used to hold more information than a barcode can.
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Visual merchandising is the activity and profession of developing floor plans and three-dimensional displays in order to maximise sales.
Both goods and services can be displayed to highlight their features and benefits. The purpose of such visual merchandising is to attract, engage and motivate the customer towards making a purchase.
Cameras and sensors are used to monitor “foot fall” in particular areas of the store to see how displays affect the movement around the store and the sale of specific items.
Also, RFID tags in clothing and on other products are used to monitor how that product is moved around the store before it reaches the checkout.
Shops are using more and more technology to make their shops appealing to their customers and to bring them into their shops.
Gesture Based interactive store front advertising.
This allows customers to interact with the window display and use it to search through a catalogue, look at the latest designs, make mannequins move and turn so they can see the clothes from different angles etc.
The Magic Mirror allows user to “try-on” clothes without having to get changed.
They can email friends the image in the mirror to get their opinion before they buy it and can look at additional information such as availability in other colours and sizes along with materials used etc.
Interactive kiosks in shops allow the customer to order and pay for goods without having to queue and then they can be collected from a central collection point or delivered to their homes.
They also allow customers to see stock levels in other shops and get additional information about products.