Southern African Citrus

1. Southern African Citrus

2. CITRUS GROWERS’ ASSOCIATION • Established in 1997 after deregulation • Members are all citrus growers in South Africa, Swaziland and Zimbabwe • Main focus is research and market access • Other focus areas include transformation, information, market development and logistics • Have representatives in Washington, Brussels and Moscow

3. 386 registered exporters moving 2.5 million tonnes of fruit per year to 70 countries around the world Export value of nearly $2 billion , with industry employing 465 000 people full time with 2 million dependents Fruit is 50% of agricultural exports accounting for 1.5% of the country’s GDP

6. Market Distribution E Europe & Russia 12% Canada 2% UK 12% N&S Europe 38% Japan 6% China 0.2% USA 2.7% Middle East 17% South East Asia 9% Africa 1.1% South America Australia

7. Exports by Product

8. Strengths of Southern African Citrus • Well managed food safety environment • Excellent plant health record • Quality assurance • Spread of products • Long supply season • Excellent logistics infrastructure • Institutional memory and knowledge

10. Major destination ports of RSA fruit(34 Ports = 1,4m pallets)

11. Challenges in the Russian Market • Perishable nature of our products • Infrastructure – cold stores at ports • Credit guarantees • Competition (northern and southern hemisphere) • Swaziland/Mocambican/Zimbabwe documentation and trade agreements • Developing contacts • Visa formalities

12. THANK YOU