NEWS-HOUND

1. NEWS-HOUND the brown dog newsletter SPECIAL 2010 CHALLENGE EDITION brown dog Registered Charity 1111550 Raising money to help men, women and children who have cancer www.cancerbrowndog.co.uk (Web site under development)

2. Breaking News 2010 is a special year – it’s our 10th Anniversary brown dog is a registered charity (formed in 2000 by ex. cancer patient Mark Storer with Anil Patel and Peter Little) that raises money to help men, women and children who have cancer across the UK In the last 9 years brown dog have raised £200,000 brown dog is unique and proud of the fact that every pound raised goes directly to the people who need it i.e. no admin costs To mark this occasion we want to do something special We want to raise £50,000 to purchase a Molemax 111 state-of-the art skin cancer dermoscopy imaging system which will provide early detection of skin cancer and save lives If we raise £50,000 brown dog will also achieve a critical milestone in it’s history i.e. £Quarter million raised This target won’t be easy, it’s big a challenge We plan to raise most of this money through our annual challenge on 5th June 2010 To mark our special occasion we are going back to the Lake District to undertake the Wordsworth Challenge which was the very first challenge we did We want you to join us on The Wordsworth Challenge on 5th June 2010 (climbing 8 mountains in 14 hours) This pack provides more information and explains what you need to do to join us

3. 9 years ago a cancer patient had a mission When I was told I had cancer and that I would need 6 months of chemotherapy I thought my luck had run out. When I was told after my treatment that I was in full remission, that’s when I realised I was really one of the lucky ones. That’s when I knew in my heart that I needed to raise money to say thank you to those who had saved my life and help others who have cancer. Mark Storer Founder Member Brown Dog

4. A Challenge was created Our Objective was to raise £5,000 The challenge planned for June had to be postponed due to the foot and mouth epidemic – it went ahead in September. With less day-light in June the first two mountains had to be climbed in the dark!

5. It was a memorable day!

6. £23,000 was raised

7. We used the money to create ‘The Wordsworth Day-Room’ The Wordsworth Room provides a greater degree of home type comfort for patients to make their stay in hospital more comfortable which helps improve their moral, which subsequently helps them to cope with treatment and improves recovery.

8. Brown Dog was created…. We decided that if we were going to do more fund raising events we needed to have an identity. At the time most of the people who did the first challenge worked for Lloyds-TSB and as such Mark suggested we called ourselves ‘brown donkey’ as a spoof of the Lloyds black horse brand. However, one of the team said “why do we want to be called brown donkey when you have a brown dog – let’s call ourselves Brown Dog”. So brown dog was formed named after Mark’s faithful chocolate Labrador called Colin. Here you see a picture of a very young Colin that we used as the brown dog brand on our marketing materials and t-shirts.

9. 9 years and £200,000 later YEAR CHALLENGE TITLE CHALLENGE TEAM SIZE RAISED 2001 Wordsworth Challenge The Lake District - Climb 8 mountains in 14 hours. 18 £23,000 2002 Orchid Challenge England – France – Belgium Bike 125 miles across 3 countries over 2 days 22 £25,000 2003 London Marathon London Flora Marathon Run 26.3 miles 5 £12,000 2004 Mountain Tri-Athlon The Lake District Bike 30 miles, Climb the mighty Skiddaw Mountain and then run 10 miles 32 £33,000 2005 Monster Challenge Scotland Bike 70 miles and climb Ben Nevis 21 £17,000 2006 Jurassic Challenge Walk 40 miles in 24 hours (through the night) From Weymouth to Poole along the Jurassic Coast 45 £35,000 2007 Mountain Challenge The Lake District Climb 14 mountains in 20 hours 18 £15,000 2008 Roller Coaster Devon Bike 105 miles Coast to Coast Plymouth to Woolacombe 20 £25,000 2009 Canoe Marathon Ross-on-Wye Canoe 24 miles in 7 hours ?? £15,000

10. Helping Men, Women & Children across the UK Here are just some of the people brown dog has helped…. Poole Hospital (refurbish mobile breast Screening vehicles) £10,000 Orchid Cancer Appeal (men’s cancer) £24,000 Joseph Stock (Northampton cancer patient) £5,000 Breakthroughl (breast cancer) £14,000 Accorns Childrens Trust £1,000 Ovarian Cancer £2,000 Rainbows Childrens Hospice £1,000 Neuroblastoma Society £1,600 Burton Hospital £10,600 We always put the money you have raised to good use and remember every penny (100%) you raise goes directly to people who have cancer

11. 2010 is our 10th Anniversary Year We want to make it special We want to do something special We want you to be part of it

12. We want you to help us raise £50,000 We want to purchase this state of the art Cancer Dermoscopy Imaging System (Molemax 111) used on patients with potential skin cancer to provide early detection of malignant melanoma’s (note: malignant melanoma is fatal if not detected early) This equipment is for the Leicester Royal Infirmary. Because Leicester is the National Skin Cancer Centre & University Hospital this equipment will benefit other hospitals across the UK Together we can save lives

13. More about Molemax 111 • Some Facts • Skin Cancer is rising rapidly in the UK • Malignant Melanoma is now the commonest cancer in young adults (33% under 50’s) • Malignant Melanoma is fatal if diagnosis is delayed • Better methods of early detection and surveillance are essential • Improved detection and surveillance is now available to achieve early detection e.g. Molemax 111 • Raising money to purchase this equipment will prevent many lives being lost • Because Leicester is a national skin cancer centre and university hospital benefit from this will impact the whole country • What is a “Molemax 111”? • A “Molemax 111” is a portable dermoscopy imaging system which captures and stores digital dermoscopic images. • Sequential images of an individual mole can therefore be compared to track changes over time. • Research has shown that early melanomas can be diagnosed on the basis of subtle changes in the dermoscopic appearance before any change can be detected clinically. Additionally, it is also possible to more accurately map the moles of an individual and compare these with subsequent maps to see if new moles or melanomas are appearing or if existing lesions are changing both at a macroscopic and dermoscopic level. This imaging system is fast and simple to use, both for the capture and retrieval of images. • What are the benefits of a “Molemax 111” • Leicester is a national skin cancer centre and receives tertiary referrals from other units in the region. • Installation of a Molemax 111 system in the Department of Dermatology would finally provide an innovative, unique “state of the art” service for the patients attending the skin cancer centre. • It would enhance diagnostic and surveillance skills and would help increase the early detection of melanoma. • The dermatology department is also an academic teaching unit responsible for teaching undergraduate medical students as well as specialist registrars. These are the dermatologists of the future. • Leicester is also a popular department with General Practitioners who are keen to gain more expertise in the diagnosis of skin cancer. • A dermoscopy imaging system would be an invaluable teaching aid for all of these groups. Finally, the dermatology department is also very active in the field of research and members of the department publish regularly in peer reviewed journals. Leicester has a particular interest in skin cancer and dermoscopic diagnosis. A “Molemax 111” would significantly enhance research activity.

14. So how do we raise £50,000 ? sponsorship donations 5th June 2010 brown dog challenge 2010 Nov/Dec 09 create a team of 50 brown dog challengers FUND RAISING corporate support Other events Local media Our challengers will ask family, friends, colleagues to sponsor them or make a donation. They will get people to run marathons for us, hold coffee mornings, run charity events (e.g. pop/rock event at local pub), do sponsored walks, anything that raises money! They will speak to people who are in business to get corporate sponsorship, get the local school to support, go on the radio, get in the paper, anything that raises money!

15. Our 2010 challenge – back to the Lakes THE WORDSWORTH CHALLENGE Climb 8 mountains In 14 hours The Wordsworth Challenge will take place in the beautiful English Lake District which provides some of the most breathtaking scenery in the UK. You will climb 8 mountains ending up on Scafell Pike, the Highest mountain in England which provides dramatic views across the Cumbrian mountains and the Irish Sea This challenge is not a walk in the park. Starting at 4am in the morning, walking for 14 hours, covering a distance of 24 miles, up-hill and down dale will push your body to the limit, by the end you will be exhausted. But the sense of achievement at the top will be memorable

16. The Wordsworth Challenge 2010 4am 5 6 7 8 9 10 11 12 1 2 3 4 5 6pm WORDSWORTH 2010 Climb 8 mountains in 14 hours Saturday 5th June 2010 in the Lake District £130 per person includes 2 nights B&B & Celebration Dogs Dinner brown dog is a registered charity that raises money to help people who have cancer. The primary objective of the 2010 Wordsworth Challenge is to raise £50,000 to purchase a state of the art Cancer Dermoscopy Imaging System (Molemax 111) to provide early detection of skin cancer and save lives SCAFELL PIKE (978metres – 3209feet) GREAT GABLE (899metres – 2949feet) GREEN GABLE (801metres – 2609feet) BRANDRATH (715metres – 2346feet) HIGH SPY (653metres – 2142feet) GREY KNOTTS (697metres – 2287feet) “This is no walk in the park” MAIDEN MOOR CAT BELLS Places are restricted REGISTER NOW To register write to mark.storer@bt.com or call Mark on 07918070710

17. Ain’t no mountain high enough!

18. Are you up for the Challenge ? YES then look at slides 19,20 & 21 which tell you what you need to do next…. NOT SURE Have a look at our alternative challenge on the same day Slides 22, 23 & 24 NO Have a look at our alternative challenge on slide 22, 23 & 24 Can you do anything else to raise money for brown dog? Thank you for your interest hopefully you will join another year Picture of Great Gable

19. How to register for the challenge Step 1 Complete the registration form on the next page Copy/Paste the form details onto an e-mail send to Mark.storer@bt.com Step 2 Mark will reply to your e-mail and confirm if there is a place on the team available (note: places are limited) Step 3 You Pay a Deposit to secure your place Transfer £30 to the following brown dog account (Account Number 02904759, sort code 30-00-01) and send a second e-mail to Mark to confirm you have paid (please copy our Financial Director Ian Alexander (ian.browndog@yahoo.com) (Note you can pay deposit at any LTSB branch using same details) Mark will reply to your e-mail and confirm your place on the team (+ send you a sponsorship form) (Note: Your place is not confirmed until you have paid and you could loose your place if you don’t pay quickly)

20. Registration Form I would like to join the 2010 brown dog Wordsworth Challenge team, Name: x Email address: x Mobile Telephone: x Full Postal Address: x Age on June 5th 2010: x T-Shirt Size Required: x Book my B&B yes/no State double/single room double/single Contact Name/Number x (emergency only) Please confirm my place on the team and then I will pay a £30 deposit which I accept is non-refundable . I would like to join the 2010 brown dog Wordsworth Challenge team, Name: x Email address: x Mobile Telephone: x Full Postal Address: ** Age on June 5th 2010: x T-Shirt Size Required: x Book my B&B yes/no State double/single room double/single Contact Name/Number ** (emergency only) Please confirm my place on the team and then I will pay a £30 deposit which I accept is non-refundable . Add details on the right if a partner or friend – if any information on right (**) is the same as on the left just write “same” Complete, copy/paste and mail to mark.storer@bt.com

21. More information on Payment Remember to use this brown dog account when paying joining fees Account Number 02904759 Sort code 30-00-01 (Note – when you collect money you will use a different brown dog account number) You will need to pay the £100 balance by the end of March (same process as paying deposit) You can spread the cost of the challenge by paying your £30 deposit and then setting a standing order of £20 for 5 months (January to may inclusive) (note we can’t accept direct debit) If you use this method, once set up send a mail to Ian Alexander ian.browndog@yahoo.com

22. Alternative Challenge – 5th June In 2010 for the first time in our history we are planning to organise a parallel challenge (subject to demand) on the same day and same place, which again makes our 10th anniversary very special. We are doing this because; Some of you have told us you don’t like mountains but want to support us Some of you love the Lakes but feel Wordsworth is just too demanding for you Some of you carry old injury’s but can walk on the flat and smaller hills Some of you have a requested a less demanding option

23. The Tiggy-Winkle Walk The Tiggy-Winkle Walk will be 10-15 miles around Keswick. We are currently looking at two options (shown below) Assuming we have sufficient challengers registered in November & December a dry run will be undertaken in the New Year and final details confirmed. Possible ‘Green’ Walk Route Takes you to where the Wordsworth Challenge starts but instead of going up the first mountain you walk along-side Derwent Water with fabulous views of the Lake and then back to Keswick on the other side of the Lake. Possible ‘Red’ Walk Route Takes you along an old railway line, crossing the river many times on-route to Thelkeld and then brings you back via scenic woods to Keswick

24. Tiggy-Winkle Walk - Registration Form I would like to join the 10-15 mile Tiggy-Winkle Sponsored walk and accept details of the Walk still need to be confirmed Name: x Email address: x Mobile Telephone: x Full Postal Address: x Age on June 5th 2010: x T-Shirt Size Required: x Book my B&B yes/no State double/single room double/single Contact Name/Number x (emergency only) Please confirm my place on the team and then I will pay a £30 deposit which I accept is non-refundable . I would like to join the 10-15 mile Tinggy-Winkle Sponsored walk and accept details of the Walk still need to be confirmed Name: x Email address: x Mobile Telephone: x Full Postal Address: x Age on June 5th 2010: x T-Shirt Size Required: x Book my B&B yes/no State double/single room double/single Contact Name/Number x (emergency only) Please confirm my place on the team and then I will pay a £30 deposit which I accept is non-refundable . Add details on the right if a partner or friend – if any information on right (**) is the same as on the left just write “same” Complete, copy/paste and mail to mark.storer@bt.com

25. What happens next after Payment • Once you have paid, your place will be confirmed for either challenge • Once all places have been taken up, both teams will be confirmed • The Wordsworth Challenge team - maximum 50 challengers • The Wordswoth Challenge Ground Support - 10 supporters • The Tiggy-Winkle Walk - maximum 40 challengers • Next, Anil Patel will book your accommodation in a B&B in Keswick • Single challengers will be paired up (as in other challenges) to minimise cost • Challengers can make their own arrangements, but need to notify us when completing the registration form • A private room in the Skiddaw Hotel has already been booked for the Dogs Dinner • The plan towards June is outlined on the next page.

26. Plan to June November December January February March April May June Launch Campaign Register & Pay £30 Non-refundable deposit Members Register & pay Deposit (£30) Members Pay Balance (£100) Dry Run to finalise detail Final Information Pack Issued Safety Briefing (Telecom) & Challenge Obtain sponsorship / Raise Funds The quicker you register, the more time you have to raise funds

27. Raising £50,000 won’t be easy As ever, some challengers will have a greater capability to raise more than others. But if everyone does their very best we can do this! The most we have ever raised is £35,000 in 2006 so we know this won’t be easy. This year we need the biggest effort ever! Don’t just rely on sponsorship, get friends and family to organise and take part in fund-raising events. Good Luck! £50,000 Gift Aid Match Giving £40,000 £30,000 £20,000 £10,000 NOV DEC JAN FEB APRIL JUNE MARCH MAY

28. We hope you can join us on our journey Thank You for supporting brown dog You can make a real difference to people who have cancer