Presentation to the Oregon Association of CVBs. June 4, 2007. G ARD & G ERBER. Gard & Gerber. Started in 1979 Advertising, public relations & public affairs Corporate communications Social marketing Services marketing PGE (1980),ODOT (1984),AAA(2000). The Agenda.
(Rogers & Shoemaker)
One way of defining "cause," then, is as sufficient condition: the cause of an event is the whole set of conditions sufficient for its occurrence — so that the fulfillment of these conditions is always followed by the occurrence of the event.
And in practice that particular condition is usually styled the cause whose share in the matter is superficially the most conspicuous…
John Stuart Mill
A Good Law
Awareness of the Law
Enforcement of the Law
Perceived Risk of Apprehension
made visible, sustained publicity,repetition with …
Question: When driving, how often do you wear a safety belt: always, almost always, sometimes or never?