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Barternet

Barternet. Mallory Savoie , Jessica Hensarling, Praseetha Nair, Zach Johnson, Bahadir Koseli , Samuel Chen. Mission Statement.

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Barternet

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  1. Barternet Mallory Savoie, Jessica Hensarling, Praseetha Nair, Zach Johnson, BahadirKoseli, Samuel Chen

  2. Mission Statement To provide a safe, secure, and convenient cash-free transactions through superior customer service and a strong commitment become the worlds’ leader in online bartering.

  3. Market analysis • Potential: 2.0458 million

  4. Revenue Generation • Membership Fees • Basic: $5 • Ability to engage in legal transactions • Premium: $10 • Option free shipping • Preference in search results • Advertising – pay per click ( PPC ) • Partnered Vendors

  5. REVENUE ESTIMATES

  6. PROJECTED INCOME STATEMENT

  7. Competition

  8. Positioning statement For online users aged 18 or older who want to exchange items or services without cash, Barternet is an online service that provides a platform to facilitate trade and unlike Tradeaway ensures security and involvement in every transaction.

  9. Positioning - POINT OF PARITY • Online platform to perform exchanges. • Credibility built through customer reviews. • Ability to search and narrow listings. • Featured listings generic to a first time user.

  10. Positioning - Differentiation • Security • Take responsibility in transaction • 24/7 Customer Service Team • Security Team • Item Tracking • Intuitive & Interactive Experience • Objective Value Estimator • Point System • Customizable Profile

  11. Involvement in transaction Amazon General Online Retailers Barternet Need for Money Low Ebay Tradeaway Craigslist Low

  12. Consumer analysis • College Student/Tech Savvy • Low disposable income and free time • Technology-centric; replace and update • Art Collector • Passionate and well-versed • Searching to complete and begin collections • Fashionista • Keep up with fashion without spending a fortune • Well-versed in trends, brands, etc. • Contractor • Little resources for advertising • Find customers and spread reputation

  13. Consumer motivation • Convenience • Exchange items anywhere, anytime • Connectivity • Trade with users from all over • Consistency • Reliability, trust, and care

  14. Consumer Needs survey • Multi-ChannelCapability • Ability to access from multiple channels • Security • Protection from fraud • Intuitive Interface • Ease of navigation • Personalized • Personalize account page • Extended Options • Multiple exchange options • Trust & Reliability • Accumulate points to show credibility • Customer Service Excellence • Track exchanges • Objective Value Estimator • Cash-free Transactions

  15. Conjoint analysis Independent variables • Security • Price • Customization • Additional Features Dependent variable • Overall Rating based on weights

  16. REGRESSION ANALYSIS The two features that the users value the most are security and price. • Based on this analysis, we have changed the membership fees from $10 to $5 for a regular membership and $20 to $10 for a premium membership

  17. WILLINGNESS TO PAY

  18. Distribution process

  19. Marketing • Promotion • Free first transaction redeemable within 30 days of registration • First 100 members to register get 1 year free premium membership • Advertising • Social media – Barternet is on Facebook!! • Flyers on Campuses • Search engine optimization • Advertise with partnered small business providers – offer one month free

  20. Future considerations • Partnering with vendors – Offer free advertisement in exchange for small inventory products • Barterbucks – virtual money for the members. Will ensure continued usage and loyalty. • Mobile platform – expanding to mobile devices with Barternet applications. • Be purchased my Amazon.com

  21. How it works • http://www.barternet.webs.com

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