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High Intensity Sweetener Overview

National Sweetener and Ingredient Marketing Association. High Intensity Sweetener Overview. General Comments. No “bad” Sweeteners Each Sweetener has a role to play in the food marketplace More choices today than ever

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High Intensity Sweetener Overview

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  1. National Sweetener and Ingredient Marketing Association High Intensity Sweetener Overview

  2. General Comments • No “bad” Sweeteners • Each Sweetener has a role to play in the food marketplace • More choices today than ever • Trade offs among taste, cost, calories, functionality, image (natural, organic, sustainable etc)

  3. Benefits of High Intensity Sweeteners • Reduce Cost • Reduce Calories • Reduce Risk • Product Taste the Same

  4. Challenges of High Intensity Sweeteners • Public image as “artificial” • Matching Sugar • Labeling • Resistance to change

  5. Refined Sugar HFCS 42 (dry) HIS Sweetener (SE, FOB) U.S. Refined Sugar / HFCS 42 (dry) vs. Neotame HIS Blends

  6. Sweetener Potency • High potency sweeteners are typically compared to the sweetness intensity of sugar • If sugar = 1 sweeteners are ____ X sweeter • Often times this is referred to as Sugar Equivalence (SE) or Potency • Sweetener potencies always exist in a Range • Potency is concentration and matrix dependant

  7. Sweetener Potency Snapshot

  8. Acesulfame Potassium • Facts • 200X sweeter than sugar • Dihydrooxathiazinone Salt • Non-Caloric • Non-Cariogenic • Major Suppliers • Celanese (Nutrinova; US) • Chinese • Advantages • Stable • Solubility • Quantitative Synergy • Low Consumer Awareness • Limitations • Must Be Blended With Other Sweeteners • Bitter/Metallic Aftertaste

  9. Aspartame • Facts • 200X Sweeter than sugar • Peptide-based • Non-caloric (at common use levels) • Non-cariogenic • Major Suppliers • The NutraSweet Company (US) • Ajinomoto (Japan) • Chinese • Advantages • Taste – Standalone Sweetener • Quantitative Synergy • Limitations • PKU Labeling Required • Stability • Consumer Perception

  10. Facts 8,000X Sweeter than sugar Peptide-based Non-caloric Non-cariogenic Major Suppliers The NutraSweet Company (US) Advantages Cost Flavor Enhancement Ability No PKU Labeling Heat Stability Low Consumer Awareness Limitations Must Be Blended With Other Sweeteners Stability Used at Low Levels Neotame

  11. Rebaudioside A • Facts • 250X sweeter than sugar • Steviol Glycoside (Purified Extract of Stevia Plant) • Non-Caloric • Non-Cariogenic • Major Suppliers • Pure Circle (Malaysia) • Blue California (US) • GLG Weider (US) • Corn Products (US) • Other US • Chinese • Advantages • Natural • Stable • Limitations • Taste • Cost

  12. Saccharin • Facts • 300X sweeter than sugar • Sulfobenzimide (Typically Na or Ca Salt) • Non-Caloric • Non-Cariogenic • Major Suppliers • Chinese • PMC Specialties Group (US)? • Advantages • Stable • Solubility • Cost • Limitations • Taste • Consumer Perception

  13. Sucralose • Facts • 600X sweeter than sugar • Selectively Chlorinated Sucrose Molecule • Non-Caloric • Non-Cariogenic • Major Suppliers • Tate & Lyle PLC (UK) • Chinese • Advantages • Stable • Solubility • Consumer Perception(?) • Limitations • Cost • Aftertaste

  14. Sweetener Blending • Blending sweeteners allows the product developer to • Use several sweeteners at lower concentrations thus maximizing sweetener effectiveness and minimizing off-tastes • Use sweeteners with complimentary temporal profiles (qualitative synergy) • Take advantage of sweetener synergy (quantitative)

  15. 100 Blend 80 AceK 60 Neotame 40 Sucrose 20 0 0 10 20 30 40 50 Benefit of Blending HIS SWEETNESS INTENSITY (arbitrary units) TIME (arbitrary units)

  16. Sugar Concentration Response Curve in Water Sucrose Equivalence Sucrose Concentration (%)

  17. Neotame Concentration Response Curve in Water

  18. Sustainability • Neotame provides substantial environmental benefit over other sweeteners • Water • Neotame manufacture uses 99.9% less water than cane sugar* • Carbon Emissions • Neotame manufacture emits 98.5% less CO2 than cane sugar* • Energy Use • Neotame manufacture uses 97% less energy than cane sugar* *On a same sweetness basis. Source: The NutraSweet Company Life Cycle Value Assessment

  19. Benefits of High Intensity Sweeteners • Reduce Cost • Reduce Calories • Reduce Risk • Product Taste the Same

  20. Refined Sugar HFCS 42 (dry) HIS Sweetener (SE, FOB) U.S. Refined Sugar / HFCS 42 (dry) vs. Neotame HIS Blends

  21. Savings per 1 Million CWT (dry) used HFCS • $3.0 Million annually - 20% Substitution • $3.8 million annually - 25% Substitution Sugar • $8.8 Million annually - 20% Substitution • $11.0 million annually - 25% Substitution

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