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Dutch Luv. Presented by: Kelsy Bryant Dianna McClain Jenn French Daniel Kause. History. Dane and Travis Boersma of Grants Pass, Oregon Began in 1992 when their father turned his dairy farm into a golf course. Mission Statement.

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dutch luv
Dutch Luv

Presented by:

Kelsy Bryant

Dianna McClain

Jenn French

Daniel Kause

history
History
  • Dane and Travis Boersma of Grants Pass, Oregon
  • Began in 1992 when their father turned his dairy farm into a golf course
mission statement
Mission Statement

To be so strong that nothing can disturb your peace of mind. To talk health, happiness and prosperity to every person you meet. To make all your friends feel there is something in them. To look at the sunny side of everything and make your optimism come true. To think only the best, to work only for the best and expect only the best. To be just as enthusiastic about the success of others as you are about your own To forget the mistakes of the past and press on to the greater achievements of the future. To wear a cheerful countenance at all times and give every living creature you meet a smile. To give so much time to the improvement of yourself that you have no time to criticize others. To be too large for worry, too noble for anger, too strong for fear, and too happy to permit the presence of trouble.

franchising
Franchising
  • Running between $70,000 & $180,000
  • Began popping up in 1999 as Dutch Bros. spreading into Klamath Falls and Roseburg
  • In 2001, opened in Albany and Chico California

"As an owner, I wanted to stay within a 30-mile radius; that’s why we came up with the franchise idea," Boersma says. "We wanted to see if enough people were interested, and the response has been phenomenal."

franchising1
Franchising

PHASE II

  • Their Phase II goal was to immediately grow their brand into new communities with a population of 15,000+ people.
  • Sought out applicants for areas between Seattle to the north, the Bay Area to the south, and Reno to the East
franchising2
Franchising

PHASE III

  • Began Fall of 2005
  • Over the next 24 months they will begin to build their brand north into British Columbia, south to the Mexico Border and east to the Rockies.
franchising3
Franchising

PHASE IV & V

  • They anticipate beginning PHASE IV in late 2006. This growth will take them into the Midwest, South, and East Coast.
  • They will continue Canadian growth as part of PHASE IV, and touch other foreign soil in PHASE V
organizational structure
Organizational Structure
  • TOP MANAGERS: Dane handles daily operations and Travis oversees growth
  • MIDDLE MANAGERS: Brother-in-law Dave Morris and Abe Menchenfriend train franchisees and employees.
  • FIRST-LINE MANGERS & OTHER EMPLOYEES: The central office has a staff of 10, and there are more than 250 employees and 23 franchises in two states.
daily operations
Daily Operations
  • Eventually, the two-sided drive-thrus became the standard platform.
  • Dutch Bros. dispenses between 250 and 1,200 drinks daily from each.
  • The company roasts and grinds between 15,000 and 18,000 pounds of beans monthly at its Grants Pass warehouse.
making things happen
Making Things Happen
  • Planning:
    • All stock and inventory
    • Scheduling
    • Hiring and Firing
making things happen1
Making Things Happen
  • Managing Information:
    • Communicating information from top managers to store employees
    • Passing on schedules and new procedures to employees
    • Managing inventory and shipments from warehouse to stores
making things happen2
Making Things Happen
  • Control:
    • Maintaining a positive work atmosphere
    • Using proper feedback control to control and eliminate problems
    • Allowing employees the freedom to work in their own niche
    • Evenly distributing and delegating responsibility
meeting the competition
Meeting the Competition
  • Fast, Friendly, Fun
        • Focused on Customer service
  • Promotional Strategies
        • Seasonal Change
        • Frequency of Strategy Change
        • Dutch Days
social responsibility
Social Responsibility

Dedication to the Community

Donations

  • Book Drive
  • Profit Contributions
  • Charity Work
competitive edge
Drive - Thru

Fast

Convenient

Smaller Company

Local

Limited Interactions

Accessible

Walk-In

Longer Waits

Atmosphere

Brand Name

Conglomerate Backing

Competitive Edge?

www.danstreicher.com/ latest.html

effectiveness and recommendations
Effectiveness and Recommendations
  • Relaxed Attitude Toward Competitors
    • Competitive tactics Need to Expand along with Franchise
      • Direct Consumer Targeting
      • Market Research
      • Differentiation through Simplicity
        • Core Products
        • Retain Small Business Feel

Always Remain able to Adapt!

organization
Organization
  • Managing Teams
  • Managing Human Resource Systems
  • Managing Service & Manufacturing Operations
slide19

Managing Teams

  • Employees
    • 1 manager per store location
      • Hiring & Firing
      • Scheduling
    • Workers work in a cross training environment
managing human resource systems
Managing Human Resource Systems
  • Website
    • Informational
    • Order Coffee beans, equipment & clothing
  • Franchising
    • 60 locations beginning ’05
    • 25 locations scheduled to open by year ending
    • Only 13 new locations have opened
managing service manufacturing operations
Managing Service & Manufacturing Operations
  • Preparations
    • Store manager orders everything
  • Processes
    • Drive thru vs. walk-in locations
    • Deliveries
recommendations
Recommendations
  • People
    • Get employee feedback regularly to prevent social loafing
  • Projects
    • Get out in the community
    • Keep website updated
  • Processes
    • Less stress on store manager, others can order
leading
Leading
  • Self-Awareness
    • Understanding of emotions, strengths, weaknesses, needs, drives
  • Self-Regulation
    • Control of feelings and impulses
  • Motivation
    • Drive to achieve beyond expectations
leading1
Leading
  • Empathy
    • Considering employees’ feelings, as well as other factors, in the process of making intelligent decisions
  • Social Skill
    • Moving people in the direction you desire through “friendliness with a purpose”
we would like to thank
We Would Like to Thank:

Justin-11th and High manager

Val Darling- employee at 11th and High

Tianna Timothy- “

Jason- regional manager

mission statement1
Mission Statement

To be so strong that nothing can disturb your peace of mind. To talk health, happiness and prosperity to every person you meet. To make all your friends feel there is something in them. To look at the sunny side of everything and make your optimism come true. To think only the best, to work only for the best and expect only the best. To be just as enthusiastic about the success of others as you are about your own To forget the mistakes of the past and press on to the greater achievements of the future. To wear a cheerful countenance at all times and give every living creature you meet a smile. To give so much time to the improvement of yourself that you have no time to criticize others. To be too large for worry, too noble for anger, too strong for fear, and too happy to permit the presence of trouble.