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Slideshare has emerged an important channel for ranking documents among top results in Search Engine.
Within few days of uploading the slides/documents on slideshare can appear in search results
Optimize the document title and content: The most important factor which contributes to ranking of document is title of the document. The title of the document is represented in the url of the document which is uploaded. Google and other search engine give high weightage to the URL.
Getting ideas of keywords to be used in the document: You can use Google keywords planner to find out the relevant keywords which can used in the title of the document.
Use Long tail keywords : Long tail keywords are longer and more specific keyword phrases that visitors are more likely to use when they are closer to a point of purchase. Try to use long tail keywords in the title. About 70% of the search queries which Google receives contains more than three keywords and moreover long tail keywords have better conversion rates. These keywords should also be used in the content of the document.
Transcript the document : In order to enable crawling of the document by search engine, it is very important to transcript the document. Slideshare contains automatically transcript the word, pdf, ppt but infographics and picture content should be transcript.
Tag the document : Slideshare allows you to use 20 tags for the document. It is sometime difficult to find out the relevant tag but do not worry, Google keyword planner is the best option which will give you the ideas to tag the document.
Embed the document : Slideshare provides an important feature of hosting the document on any web property. It can be blog, website etc. Even Linkedin profiles allows you to embed the slideshare document. The benefits is that it helps in promoting the document and thus imoroves ranking.
Leverage Social Sharing : It is very important to promote the document among the groups on social media channel where it can receive good engagement in terms of number of clicks, downloads and share. Search Engine counts the engagement received in ranking the document. Slideshare itself allows users to tweet, share the document on Facebook of Linkedin.
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