Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.
Human Catalyst Presentation
Digital marketing is a promotiion of product service and brand.So in digital
marketing we can measure.It includes social network marketing search engine
optimization(SEO),Social media optimization(SMO),Social engine
marketing(SEM)/Paid marketing,email marketing etc
As digital platforms are increasingly incorporated into marketing plans and
everyday life, and as people use digital devices instead of visiting physical
shops,digital marketing campaigns are becoming more prevalent and efficient.
It is Measurable
Increase Online Traffic
Increase Web Traffic
Improve ROI(Return on Investment
Two Way Communications
Earn People Trust
No Time Dependent
Basically, digital marketing works by using a number of
different strategies. Each of these may serve a totally
different purpose even though they have a common goal.
The strategies work together in order to drive relevant
traffic to a business (either online or off) and then convert
a one time visitor into a returning, loyal customer. Well
structured campaigns may use any combination of a
number of different strategies.
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