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With the augmented use of social media and online platforms, businesses have started to take online\nreputation marketing seriously. While switching to online portals helps enhance a brand’s value and presence\nin the market, there are conspicuous downsides too. The leeway social media lends to the audience is\nconcerning. Online audiences rarely hold back while writing negative reviews that can easily tarnish a brand’s\nonline reputation. This is exactly where the online reputation marketing tools come into play.
With the augmented use of social media and online platforms, businesses have started to take online
reputation marketing seriously. While switching to online portals helps enhance a brand’s value and presence
in the market, there are conspicuous downsides too. The leeway social media lends to the audience is
concerning. Online audiences rarely hold back while writing negative reviews that can easily tarnish a brand’s
online reputation. This is exactly where the online reputation marketing tools come into play.
Reputation marketing tools effectively aid in precise analysis, monitoring as well as tracking of the online
activity of the brand and provide further ways to enhance the experience of the target audience. Having a
know-how of the functioning of these tools helps in assessing and interacting with customers and ensures a
change of mind if they have negative feedbacks.
In order to enunciate your brand’s marketing, it is necessary to keep these online reputation marketing tools
at your disposal.
ConsumerAffairs1 has over 5000 listed brands and around 1 million consumer reviews to back up the fact that
this tool provides effective, diverse and advanced features when it comes to management of online brand
reputation. Apart from managing the online presence of a brand, it also works to enhance the website offers
and even the third party accreditation programs with a software as a service (SaaS) platform. These are the
features that help ensure lead conversion for better revenue generation for the brand.
Better Business Bureau
Better Business Bureau is one of the oldest reputation management tools but it is remarkably effective. It is a
perfect intermediary that helps the brands to facilitate smooth consumer communication. This reputation
management tool has over 4 million positive reviews from customers. If you are a brand with budget
constraints looking for a tool that facilitates effortless customer interaction, this option warrants serious
Unlike the aforementioned tools, Cision solely focuses on the public relations prospect of a brand and not on
the customer reviews. This tool provides an immaculate platform to connect with popular journalists, bloggers
and influencers to get your brand’s name out to the public which would have been a lot harder otherwise. It is
also home to over 1.6 million contacts and outlets.
Every single marketer wants all their marketing efforts to be confined to a particular place. This makes the
prospects uniform and keeps everything in one place. Percolateis a software that enables this. This specific
online reputation marketing tool is sort of like a planner which takes several aspects into account. It includes
business goals and objectives, target audience and even the brand identity guidelines. This helps in
integrating a cross-channel marketing calendar for efficient planning and implementation of the strategies.
Online Reputation Marketing is gradually creating noises and all for the right reasons. If you want to establish
your brand’s name in the market, it is vital to adopt these tools and know their functionalities well.