Ch. 1 - Introduction to Financial Management
Ch. 1 - Introduction to Financial Management. 2000, Prentice Hall, Inc. Goal of the Firm. 1) Profit Maximization? this goal ignores: a) TIMING of Returns (Time Value of Money - Ch. 6) b) UNCERTAINTY of Returns (Risk - Ch. 7). Goal of the Firm. 2) Shareholder Wealth Maximization?
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