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Lateral thinking. Lateral Thinking - Theory. The brain is not intended for creative thinking. The brains power is in forming patterns and sticking to these patterns. SO. To become creative you need to block normal channels and “cut across patterns

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slide2

Lateral Thinking - Theory

The brain is not intended for creative thinking

The brains power is in forming patterns

and sticking to these patterns

SO

To become creative you need to block

normal channels and “cut across patterns

in a self-organizing information system”

1

explaining lateral thinking
Explaining lateral thinking
  • Mind is like mud – grooves are formed where water/thoughts run. Need to form new avenues
  • “Discovery consists of looking at the same thing as everyone else and thinking something different” Albert Szent-Gyorgyi, Nobel Prize Winner
slide4

Vertical thinking Vs Lateral thinking

  • Vertical thinking
  • 1. Take a position
  • 2. Develop arguments
  • which are:
  • related to 1
  • derived from 1
  • Lateral thinking
  • 1. Take a position
  • 2. Put forward different views which
  • are:
  • not derived from each other
  • all correct
  • all coexisting

Area of focus

Truth

Logic

“What is”

Area of focus

Possibilities, alternatives, what

“might be”

2

slide5

Lateral thinking - Exercise

VII

Add a single line to turn this into an eight

3

slide6

Lateral thinking - Exercise

IX

Add a single line to turn

this into a six

4

slide7

Solutions

1. IX

2. SIX

3. IX6

5

slide8

Deliberate lateral thinking tools

1.

2.

3.

4.

The six thinking hats

Provocation

Random inputs

Synectics

6

slide9

The six thinking hats - Process and rationale

Rationale

Cooperative exploration

replaces adversarial

thinking

Ego factors are removed

Negativity is “not allowed”

Process

Meeting of several people

Deliberate “putting on” of

different hats i.e. different

attitudes

Everyone wears each hat

simultaneously

Hats are changed during

meeting

7

slide10

Six thinking hats

White hat

Red hat

Black hat

Association

White paper:

neutral

carrier of

information

Fire, warmth

Strict judge, intolerant

of wrong doers

Area of focus

Data and

information

Feelings,

intuition

Critical judgement

What info do we have?

What info is missing?

Where will we get it?

How will we get it?

Questions/discussion

topic

This is what I feel

My gut feel is that

I don’t like the way

My intuition tells me

The regulations don’t

allow

He doesn’t have the

experience

Those prices won’t be

profitable

We won’t fill capacity

Source Edward de Bor

8

slide11

Six thinking hats continued...

Yellow hat

Green hat

Blue hat

Association

Sunshine

Optimism

Logical, positive

view

Vegetation,

Rich growth

Sky

Overview

Area of focus

Benefits (logically

based)

Feasibility

Creative thinking

New ideas

Additional alternatives

Agenda

Next steps

Process control

This would work if we did X

The benefit would come from Y

High labour costs mean a lower workforce

Questions/discussion

topic

Are there alternatives?

Could there be another

reason?

What is a creative

solution

Let’s summarize views

Let’s look at priorities

The points to discuss

are...

Source Edward de Bor

9

slide12

Six thinking hats continued...

Yellow hat

Green hat

Blue hat

Association

Sunshine

Optimism

Logical, positive

view

Vegetation,

Rich growth

Sky

Overview

Area of focus

Benefits (logically

based)

Feasibility

Creative thinking

New ideas

Additional alternatives

Agenda

Next steps

Process control

This would work if we did X

The benefit would come from Y

High labour costs mean a lower workforce

Questions/discussion

topic

Are there alternatives?

Could there be another

reason?

What is a creative

solution

Let’s summarize views

Let’s look at priorities

The points to discuss

are...

Source Edward de Bor

9

slide13

Sequence is not fixed, but often it is:

1 White – info

2 Green – ideas

3Yellow – benefits of ideas

4 Black – evaluation

5 Red – feelings

6 Blue - conclusions

slide14

Six Thinking hats - Evaluation

“+”

“+”

“-”

Takes people away from normal

attitudes

Easy to use

Participants often feel very awkward

and ill at ease initially

10

slide15

Provocation

Provocation: an absurdity which takes you

out of your main line of thought

Examples;

Po, you close the letter after you post it

Po, restaurants do not charge for food

Po, police have 6 eyes

11

slide16

Provocation - Process

1.

2.

3.

  • Set up a provocation
  • “Move” forward from the provocation
  • by e.g.
  • Extracting a principle
  • Focusing on the difference
  • Look for the benefits
  • Arrive at an original idea

12

slide17

Provocation - Process

  • 1.Set up a provocation eg bring back the town crier – used for ad company
  • 2.“Move” forward from the provocation
  • by e.g.
  • Extracting a principle – what does the town crier do?
  • goes to thee people
  • changes message according to audience
  • can’t be switched off
  • Focusing on the difference
  • Look for the benefits
  • 3.Arrive at an original idea – idea was to have adverts on pagers cos they
  • can’t be switched off and cd also be tailored to individuals

12

slide18

1.Set up a provocation eg employees should wear stripy shirts if they want promotion

  • 2 & 3.“Move” forward from the provocation arrive at original idea
  • by e.g.
  • Extracting a principle –be open about career ambitions frank feedback for those who want it
  • Focusing on the difference – clear to everyone what you want  shd you only invest training in those who are ambitious?
  • Look for the benefits – self-fulfilling ie those who’ve said they want promotion are more keen therefore put them in tougher jobs where they can prove themselves and be promoted

12

slide19

Provocation - sources

Source Example Result

1.

2.

3.

4.

Chance/accidents

“Escape” from the normal i.e. cancel, negate, drop, remove, deny, all that you take for granted

Exaggeration

Distortion

Po, radio waves can

shoot down planes

Po, restaurants do

not charge for food

Po, police have 6

eyes

Po, you close the

letter after you post it

Concept of radar

Development of

diners card

Development of

neighborhood

watch

Concept of direct mail sent in private mail

13

slide20

Provocation - Evaluation

“+”

“-”

“-”

Good for thinking radical new

thoughts

Difficult to apply uncomfortable

for many

Time consuming becoming familiar

with the toolkit

14

slide21

Random input

  • Process
  • Take a problem
  • Apply a random input
  • word
  • image
  • Take the first characteristic that
  • comes to mind
  • Develop solution
  • [NOTE Do not link the random
  • word to previous ideas]

Evaluation

Easy to do

Works for a group or an

individual

Produces new thinking

Can feel uncomfortable

15

slide22

The need for creativity

We need it...

…but we lack it

Creativity produces new ideas

in:

Science

Arts

Business

Leisure

etc, etc, etc...

  • The brain is not naturally
  • creative
  • Education is concerned with
  • “right” and “wrong”

16