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2014 Lake Business Conference. Business Planning – Writing a Winning Plan. Why Write A Plan?. You Have To… You Want To… You Need To… It Is All About the Journey. Who Is the Target for My Plan?. Your Business Success Investors Banks/SBA/DED Plans Must Change .

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2014 lake business conference

2014 Lake Business Conference

Business Planning – Writing a Winning Plan

why write a plan

Why Write A Plan?

  • You Have To…
  • You Want To…
  • You Need To…
  • It Is All About the Journey
who is the target for my plan

Who Is the Target for My Plan?

  • Your Business Success
  • Investors
  • Banks/SBA/DED
  • Plans Must Change
essentials of a business plan

Essentials of a Business Plan

  • Last, then first…Executive Summary
  • Your Business Case
  • Your Experience and Management
  • Marketing
  • Operations
  • Financial Projections
executive summary

Executive Summary

  • Last Then First
  • Elevator Speech
your business case

Your Business Case

  • Why This Business?
  • What Makes You Unique?
  • Summarize the Industry
  • Zero In On Your Community
  • SWOT Analysis
  • Competition
your experience and management

Your Experience and Management

  • Experience to Succeed
  • Management Plan
  • Resumes
marketing

Marketing

  • How Will You Bring Customers Into Your Business?
  • Marketing Strategy
    • Advertising
    • Internet
    • Guerilla Marketing
    • Social Media…duh!
operations

Operations

  • How Will You Operate Your Business?
  • Entity
  • Planning
  • Organizational Structure
  • Management
  • Controls
  • Plan B?
financial projections
Appendix A, B etc…Bankers love spreadsheets
  • Projected Sales
  • Projected Profit & Loss Statement
  • Balance Sheet
  • Start Up Expenses
  • Cash Flow Analysis
  • Personal Financial Statement

Financial Projections

summary

Summary

  • You Must Plan for Success
  • No Plan Survives Initial Contact with the Enemy
  • It’s Your Plan
  • In the End…It Is All About the Money
  • Understand Your Own Business
ad