Social Media Analysis

1. Social Media Analysis

2. Institutions studied Photo Center NW, Seattle, WA Rayko, San Francisco, CA Photo Manhattan, New York, NY Center of Photography Woodstock, Woodstock, NY New Space Center for Photography, Portland, OR International Photo Center, Finland Photo Fusion, London, UK Charleston Center for Photography, Charleston, NC Philadelphia Photography Art Center, Philadelphia, PA Midwest Center for Photography, Wichita, KS New York Institute of Photography, New York, NY Austin Center for Photography, Austin, TX Houston Center for Photography, Houston, TX Australian Centre for Photography, Paddington, AU London School of Photography, London, UK Silver Eye Center for Photography, Pittsburgh, PA School of Visual Art, New York, NY Columbia University, New York, NY Pratt Institute, New York, NY Parsons, New York, NY NYU- Photo, New York, NY Center for Creative Photography, Tuscon, AZ Museum of Photographic Arts, San Diego, CA SFMOMA, San Francisco, CA Flak Photo, Web 100% of these institutions use both Facebook and Twitter.

7. Content of Focused Institutions Silver Eye Center of Photography Silver Eye Center for Photography is dedicated to celebrating photography, both as an expressive art form and as a medium that brings to light the details and larger stories that influence and inform an understanding of ourselves and the world. With our singular commitment to exhibiting and promoting contemporary photography and photo-based multimedia, we are unique to Pittsburgh and the surrounding region.   Platforms Used: Facebook Followers: 2,753 – 7 Posts per week Twitter Followers: 1,048 – 6 posts per day Facebook Promote events and follow up with updates on how the event went album of student submitted work installation shots and updates promote courses, workshops, and lecture Hold contests An event called 8x8.. people submit their square images, they print them off and sell them as a fundraiser reminders of hours Twitter Retweet other organizations tweets about their exhibition Refers to facebook Links to website, class registration Interact with other local twitter handles and organizations Post links to articles regarding affiliated artists Promote instagram contests

8. Content of Focused Institutions Center of Photography at Woodstock Center of Photography at Woodstock is dedicated to supporting artists working in photography and related media and engaging audiences through opportunities in which creation, discovery, and learning are made possible. Platforms Used: Facebook Followers: 3,141 – 6 Posts per week. Twitter Followers: 2,280 – 3 posts per day. Flickr – 2409 photographs Facebook Information on courses and registration post welcoming interns discount periods information on artist lectures photos from artist lecture information on current exhibitions Twitter Links to facebook posts causal quotes regarding photography from staff members, discussions, artists articles regarding photography Flickr Uses for sharing photographs of events, such as openings, lectures and installation shots Vimeo Videos of slideshows featuring work by various affiliated artists. tribute video to previous director of institute.

9. Content of Focused Institutions New Space Center for Photography Newspace Center for Photography is an educational and cultural nonprofit that is dedicated to promoting photographic education and appreciation to the public as well as providing a space and building a community where photo enthusiasts can learn, create, discuss and show their work. Platforms Used: Facebook Followers: 1,898 – 18 Posts per week Twitter Follorowers: 1, 103 – 3 posts per day Facebook links to instagram information on cover photo/profile pics  make cover photo current artist on view Course information shots of installations updates on darkroom hours or darkroom closures information on volunteers, ta positions and internship opportunities. Twitter Links to instagram and facebook posts plug other photo organizations and events links to photography related articles, tweet at specific organization when can retweets photography quotes use hashtags, #darkroomproblems, #photography answer photography related questions, such as processes, camera tricks and photo facts

10. Content of Focused Institutions Photo Center NW Our school serves students of all levels with a full range of coursework in film and digital media, and a rigorous certificate program encompassing theory, aesthetics, and technical mastery. The Photo Center provides its students and the community with resources that include gallery spaces, darkrooms, studios, a digital lab and library. Platforms used: Facebook Followers: 5,100 – 20 Posts per week Twitter Followers: 4, 513 – 4 tweets a day Blog- Posts 1-2 times a day, no weekends Instagram Followers – 103 – 2-8 photographs a day Facebook Content Plug CoursesIntroduce new faculty plug local events and other art related news, films and links create events for exhibition openings, and invite all their followers call for volunteers post photographs of critiques, classes in session, and behind the scenes at the center Twitter Content Plugs to all facebook posts. (re-iterates) Blog Information on summer workshops with photos and descriptions, focus on one then list the others.in depth look at faculty work and projects. artist lecture plug Introducing New Faculty photo competitions information and reminders to submit interviews with faculty or students, discussing their photographs and practice new students and alumni features Instagram photos from a guest lecturer with information on the lecture. photo of installation for thesis work photo of crew installing exhibitions action shots of the labs, prints coming out of printers, lighting demonstrations, books in library, etc

11. Content of Focused Institutions Houston Center for Photography HCP is a nonprofit organization offering year-round exhibitions, workshops, publications, outreach programs, lectures, classes, and home to an on-site library housing more than 2,500 books on photography as well as a state of the art digital darkroom. Platforms Used: Facebook Followers: 6, 236 – 15 posts per week Twitter Followers: 1,067 – 4 Tweets a day Instagram Followers: 236 – 2-3 a month Facebook Contentadvertise events like “First Tuesday” advertise courses, workshops.. “learn how photography started, take our History of Photography workshop starting in June” Include photograph and link to enrollment website. remind of hours, “Tonight we are open till 7, so be sure to add us to your plans!” for holidays promote gift cards (fathers day, mothers day, graduation, birthdays.. etc) Twitter Content 4-5 posts plugging different courses uses phrases likeTake creative photography to the next level, Take the first step to learn, Learn the Basic, Now that you have your portfolio, Develop your skills, Mark your Calendars, Show us what you got Refer to facebook no retweets, just information on courses at HCP, events and hours. Instagram Content Photos of bookstore, with a 5% discount sign Shot of installation of exhibition Shot of artists in front of exhibition installation shot of process in courses, example: sun prints in the park. a shot of a student photographing during their Photo Safariphotograph from a lecture panel photograph of exhibition announcement other photographic photographs, often humorous. Example: still life in whole foods.

12. Content of Focused Institutions NYU Photo Platforms Used: Facebook Followers: 597 – 14 Posts per week Twitter Followers: 2,156 – 5 posts per day. Blog: 7-10 posts per month Instagram: 130 Followers - Facebook Create facebook event pages for gallery openings, lectures Promote openings with links to pages class photos of courses Updates on alumni, showing their work Updates on past faculty, students or alumni’s achievements (awards, fellowships, magazine features, etc.) Photograph related employment opportunities Photograph related events around the city Hold contests Twitter (grey gallery) Promotes gallery shows Promotes all the different art programs at NYU Links to articles and artist work Tweets at other handles like @museumnerd Blog Post article based material.. recent book launches, slideshows featured on other websites, events at other photo related organizations like Aperture Promote various workshops from other affiliated institutions Promote any photo related story, NPR, Etc. Information on grad programs They publish it like a magazine.

13. Content of Focused Institutions Museum of Photographic Arts The mission of the Museum of Photographic Arts is to inspire, educate and engage the broadest possible audience through the presentation, collection, and preservation of photography, film and video. Platforms Used: Facebook Followers: 9,519 – 10 Posts per week. Twitter Followers: 11, 391 – 3 Posts per day/ Facebook museum related events, exhibitions photograph articles on featured photographers links to videos related to featured photographer on bike day- posted a black and white photo of a girl on a bike, creative way to interact with current events created a photo challenge with a hashtag used for instagram and twitter. advertise other opportunities to submit photographic work post and photos of a day in the life of the collections manager behind the scenes photographs and posts regarding staff and insight into the production of the institute. Twitter Connect to fb posts responds to viewers’ questions, concerns and comments links to articles, videos and events instagram challenge – 30 photos for the 30 year anniversary of MOPA Flickr Event and opening photographs

14. Content of Focused Institutions San Francisco Museum of Modern Art Platforms Used: Facebook Followers: 102, 627 – 15 posts per week Twitter Followers: 394,859 – 10-20 per day Tumblr: 3-5 posts per day/ 200+ average reblogs Flickr: 8,259 Photographs Vimeo/Youtube – 200+ videos/ 2, 458 subscribers/ 572,199 views total Facebook Photos of installation of works artist quotes that relate to featured artist Posts celebrating artists birthdays with images Photo albums for different events, exhibitions and days for example ‘slow art day’ Create facebook events for exhibitions, openings and lectures Show work that relates to current events, for example- painting of fireworks for 4th of july) Post content that is art or artist related, - example jerry saltz advice for artists. Hold contests for work Twitter Promote facebook and tumblr posts Retweet followers questions and comments. Reply to questions and comments Interact with other institutes handles – museumnerd, etc Post time lapse videos of installation Have artists or different staff members “hack” twitter account to give diff. perspective Invite someone to look at a work of art, and describe the experience via twitter Tumblr Submission Friday, accept art related submissions to share Flickr Photographs of people in the galleries Photographs from events  Youtube Time lapse videos of installations Videos of artists discussing their work Favorite and share other videos on artists in their collection or relevant pieces

15. Content of Focused Institutions Flak Photo Flak photo.com is an online art space + digital photo publication that celebrates the culture of 21st century image-making. The site is produced by Andy Adams acsnd site highlights new series work, photobook projects and gallery exhibitions from a global community of contributors. Platforms used: Facebook followers: 33, 979 – 18 posts per week. Twitter Followers: 24, 465 – 10 Tweets a Day Pinterest Followers: 2,568 = 1, 383 Pins Google + Followers: 8,756 Facebook Content Call for Work- once a week Today’s Flak Photo – Daily Post Links to discussion groups/ articles on site – 1-2 a week once a week will post a link to either twitter, pinterest or google + page once a week asks question specifically for discussion example: “Regarding Portraiture, How important are the eyes?” (10 likes + 55 comments) “Show of hands- do you still shoot film and why?” (150 likes + 243 comments) **the next day a link to that post, with a “penny for your thought” or “join in the discussion” Often posts quotes by photographers or about photographs Example: "Photography is a system of saving memories. It’s a time machine in a way to preserve the memory, to preserve time." — Hiroshi Sugimoto (71 likes and 6 comments/shares) An Icon that says “Keep Calm and Photo On” [212 likes and 106 shares]. Pinterest Content Boards – Flak Photo Highlights, Landscape Photographs, Flak Photo Landscapes, Photography Book Recommendations, Photographica, Rec Reading- Landscapes, Landscapists, Flak Photo Inspiration, Portrait Photography -Mainly functions as a space to share photographs and book recommendations. Twitter call for artists work- once a dayrecommends books, articles, podcasts – twice a day Looking at work : Tim Hetherington..—1-3 timesretweets people thanking him, suggesting sites or promoting his own photography quotes plugs to other sites, facebook/pinterest

16. Conclusions/Suggestions Facebook- SchoolatICP Facebook could function as an online space for discussion, promotion and information. - promote specific courses and workshops - highlight faculty, student, alumni and course projects.  possibly an “ICP photo of the Day”  (create an email for submissions) - provide information on darkroom hours, library hours and campus hours - promote school related events such as exhibition openings, artist lectures, slidefest and student contests - let the followers know how the events went, with photographs and information after - connect students with other students. - create a space for engagement, by asking photography related questions. - post articles, links and exhibitions that are relevant and could educate and inspire followers - inspire followers through artist quotes and quotes about the photographic medium - create FB events for exhibition openings, artist lectures, slidefest, etc. Invite followers to events - photo albums of student installations, dark room activities, student work (maybe, photo of the day) Behind the scene images - link to other social media outlets, twitter, boro walks tumblr, instagram, website, course catalog - provide information for TA, Internship and volunteer opportunities - highlight a book from the library collection –quote or relevant to that day. -respond to current events - example post a photograph of a famous image of a bike on bike day. (Get people to see the world through images) - inform followers of other photographic opportunities, via contests, jobs, etc. - let all departments contribute  collections manage at the library take-over day. Day in the life of Education employeee Grisha.

17. Conclusions/Suggestions Twitter -Connect to facebook and instagram -Promote courses and workshops -Recommend books, articles and podcasts -retweet follower’s responses, suggesting sites or promoting ICP -promote other photo organizations and events -use hashtags like #darkroomproblems, #photography #ICPlife -answer photography related questions, process, camera tricks and photo facts -Communicate with other active twitter handles, museums, photo publications, artists, etc. -post photography quotes/ retweet photography quotes -”Looking at work” type post.. (opportunity to share links to faculty, student and alumni sites) -post quotes by other staff members -do a staff/student/teacher hack twitter take over day - answer questions Instagram - Post photographs of gallery installation and gallery views - post photographs of students working in darkroom - behind the scenes photographs of darkrooms, the cage, and education office - promote contest through a hashtag #icpsummercontest - post photographs from artist lectures, gallery openings and other events - post other photo/icp type content - visit a class in progress, photograph students in action, critques etc. - exhibition announcements - books in library

18. Conclusions/Suggestions Youtube - how to videos regarding general photography related questions - time lapse video of installations - partial segments from artist lectures - faculty interviews - video of slideshows featuring work Flickr - event photographs - installations - openings, lectures - people working in the labs or looking at work in the gallery Blog - in depth look at student, faculty and alumni work - post book reviews - post about upcoming events, lectures and openings - promote photo related stories - information on programs - interview photographers - link to other program blogs - ask for submissions - Introducing new faculty- feature - host photo competitions

19. + = global domination!