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Conference of the Isles Towards t enure neutrality. Helen Collins, Director Savills Housing Consultancy. Overview . 1. Placemaking. 2. Policy into practise . 3. Lessons learned . 4. Success factors . 5. O utcomes . Placemaking and Sustainable Urbanism . Placemaking.

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conference of the isles towards t enure neutrality

Conference of the IslesTowards tenure neutrality

Helen Collins, Director Savills Housing Consultancy

overview
Overview

1

Placemaking

2

Policy into practise

3

Lessons learned

4

Success factors

5

Outcomes

placemaking
Placemaking

An approach to development employing the principles of sustainable development

what is sustainable urbanism
What is sustainable urbanism?

Walkable neighbourhoods, supporting a variety of transport modes

Mixed, tenure blind residential

Neighbourhood retail, within walking distance of homes

Permeable urban layout

Integrated public space

Community centres and facilities

sustainable urbanism pays
‘Sustainable urbanism’ pays …

+45%

+30%

+18%

Source: Savills Research

sales rates on sustainable urbanism development were more than double that on the standard one
Sales rates on sustainable urbanism development were more than double that on the standard one

Mixture of property types, tenures, in a vibrant urban setting = higher rate of sale

flexible tenure outcomes to date
Flexible Tenure: Outcomes to date
  • Stimulated demand
  • Increased occupancy rates
  • Driven a value premium
  • Created organically mixed communities
  • Broken down barriers to, and negative perceptions of, affordable housing
  • Helped people access a home
  • Built in flexibility and value for the future
parc eglwys newport
ParcEglwys, Newport

Source: Lovell

pendleton together salford
Pendleton Together, Salford

Source: Together Housing Group/Salford CC

pendleton together salford1
Pendleton Together, Salford

Source: Together Housing Group/Salford CC

success factors
Success factors

Policy infrastructure

Design quality – layout, homes, elevations

Local infrastructure – transport, schools, services

Tenure blind marketing and branding

Tenure ‘pepperpotting’

Local lettings plans – mixed incomes

High quality neighbourhood management

Subsidy

outcomes
Outcomes
  • Scheme viability – forward sell ‘affordable’ homes
  • Faster build rate – increased occupancy rates
  • Creating scale and sense of place
  • Value premium
  • Real choice
  • Breaking down barriers