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About Advanced Resource Managers

About Advanced Resource Managers. Established in 1996 by Paul Huntingdon Now one of the UK’s major recruitment and talent management consultancies We help businesses to save time, money, and hassle

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About Advanced Resource Managers

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  1. About Advanced Resource Managers • Established in 1996 by Paul Huntingdon • Now one of the UK’s major recruitment and talent management consultancies • We help businesses to save time, money, and hassle • Offer full human capital services (training, Management Consultancy, Recruitment Process Outsourcing) • Many awards: National Online Recruitment Award, RecruitRank awards. Also an Investor In People.

  2. About Advanced Resource Managers • Official Sponsors of Trojans Rugby Club

  3. Social Media @ ARM: why? • Because everyone else is doing it? NO!

  4. Social Media @ ARM: why? • ARM truly believes in Social Media as a platform that can help the organisation to grow • Recognise that our audience is moving towards social networking websites • Realise the opportunities that social media present

  5. How did we implement change? • Change agent to manage Social Media • Secured top management buy-in (vital) • Set Social Media culture (ARM’s Social Media Month) • Plan, plan, and plan some more • Align strategy with company’s medium-long term goals

  6. ARM’s Social Media Framework

  7. Step 1 – Set Objectives • Improve ARM’s online exposure • Improve access to candidates and clients • To support marketing events, support services & partnerships • To improve ARM’s internal recruitment process

  8. Obj.1 Improve ARM’s online exposure Central Hub for ARM’s information

  9. Obj.1 Improve ARM’s online exposure • How we use blogs • Identified blog writers within the company • Publish market intelligence • Publish industry news • Promote business wins • Syndicate news across various platforms (including twitter account, LinkedIn group, facebook page, etc)

  10. Obj.2 Improve access to clients & candidates • Identified where they are • LinkedIN – Candidates & Clients • Twitter – Candidates & Clients • Facebook – Graduate Candidates

  11. Obj.2 Improve access to clients & candidates • How we use Twitter • Publish jobs to potential candidates through twitter job feeds • To connect with candidates on a social level, responding to any queries and questions they may have

  12. Obj.2 Improve access to clients & candidates Twitter Feed

  13. Obj.2 Improve access to clients & candidates • How we use • Initially train employees on LinkedIn • Searching for potential clients/candidates • Networking & Building Relationships • Create ARM groups for discussions • Joining in discussions

  14. Obj.3 To support ARM’s ‘support services’ • ARM_Cares (Twitter Account) • Allows instant response to customer feedback (positive or negative) • Positive interaction with stakeholders • Transparent interaction promotes positive publicity

  15. Obj.4 To improve ARM’s internal recruitment process • Optimise jobs for sharing on social media websites • Promote our referral bonus scheme • Generate YouTube videos promoting ARM’s culture and our values

  16. Empower Staff – Create Twitter Champions • Identified employees who can contribute to social media content (for the website blog) • Empowered staff to take responsibility for their contributions

  17. ARM Social Media Risk Analysis • Brand Hijacking (Damage to brand reputation) • Lack of control over content (internal & external) • Unrealistic expectations of customer service • Appreciating the Personal/Professional social networking divide

  18. How ARM Monitors & Controls Social Media • Creating Google Alerts • Searching Online (Google, Also Twitter/LinkedIN Search) • Company Terms & Conditions for using social media (Social Media Policy)

  19. How ARM Monitors & Controls Social Media • Multiple Account Management Tools • Ping: Post content to various Social Media accounts with ease • TweetDeck: Monitor what others are saying about our brand in real-time

  20. Monitor & Control

  21. How ARM Monitors & Controls Social Media • Guidebook for novices • How to use social media websites • Hints tips & tricks for improving productivity & effectiveness when using social media

  22. How ARM Measures Social Media • Quantitative Measurements • Leads, placements, new candidates, website hits, referrals • Qualitative Measurements • Increased sharing of information, increased loyalty & trust, increased customer satisfaction.

  23. How ARM Measure Social Media • Google Analytics (free service) • 1st Month, monitored statistics • 2nd Month, set realistic targets • Analyse the results

  24. Learn & Improve • Social Media is a new concept for marketing • Expert advice is limited, therefore a lot may be trial and error • We expect some things to go wrong! • Think back to the Social Media framework Continuous Improvement

  25. Results so far: • Proven Placements (sales) through Social Media networks generating revenue • Increase average monthly website hits • Increased hits from Social Media platforms • Increased Google rankings (SEO)

  26. Moving Forward: • Keeping aware of changes & new platforms • Continued commitment to Social Media at all levels • Consistently measuring and promoting Social Media successes to employees

  27. Thanks for listening. Sam HilleMarketing ExecutiveAdvanced Resource Managers02392 415271Langstone Technology Business ParkHavant, PO91SAwww.arm.co.uk

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