1 / 12

Persuasive Techniques

Persuasive Techniques. BELL WORK: in your own words, define element . Then, separately, define technique. Persuasive Techniques. Element: the rudimentary principles of an art, science, etc.: the elements of grammar.

ulric
Download Presentation

Persuasive Techniques

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Persuasive Techniques BELL WORK: in your own words, define element. Then, separately, define technique.

  2. Persuasive Techniques Element: the rudimentary principles of an art, science, etc.: the elements of grammar. Technique: the manner and ability with which an artist, writer, dancer, athlete, or the like employs the technical skills of a particular art or field of endeavor.

  3. Repetition • Repetition is a technique in which a sound, words, or phrase is repeated for emphasis or unity. • Often helps to reinforce meaning and create an appealing rhythm. • Not to the point where it is annoying. • Think Bart Simpson V. Rocky Balboa

  4. Overstatement • Use hyperbole (exaggerate) to get your point across. • EX: You think it is cold in your classroom, so you say, “I am freezing.”

  5. Understatement • Understatement is a technique of creating emphasis by saying less than is actually or literally true. • It is the opposite of hyperbole. • One of the primary devices of irony, this is the appropriate use of sarcasm: • Develop a humorous effect, to create satire, or to achieve a restrained tone.

  6. Understatement Examples • EX: The hockey team lost badly, and yet the coach said, “They weren’t very good,” with a smirk on his face. • EX: You think it is cold in the classroom, so you say, “Geez Mr. Tippett, it’s like a sauna in here!”

  7. Sentence Variety • A form of written persuasion is to vary your sentence structure to help your reader obtain the information easily. • Imagine a speech that has a to-the-point topic sentence, then a long concrete detail sentence: • This keeps the reader on their toes, hanging on every word. • Sentences occasionally use punctuation, such as dashes, colons, and semi-colons.

  8. Bandwagon • Taps into people’s desires to belong or be a part of a group. • Bandwagon appeals use the argument that a person should believe or do something because “everyone else is doing it.” • Often use celebrities in advertising. • Gatorade’s, “I want to be like Mike” campaign. • These appeals take advantage of people’s desire to be socially accepted by other people. • Ex- More and more people are making the switch to Verizon Wireless from other wireless providers.

  9. Ads that use celebrities are saying: Look, he uses it, so should you!

  10. Exit Bell Work

  11. PRACTICE“Modern life is both complex and intense, and the tremendous changes wrought by the extraordinary industrial development of the half century are felt in every fiber of our social and political being.” ~JFK Sentence variety Overstatement Repetition Understatement

More Related