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internet impact trends e mail clubs and on line listening

Internet Impact Trends: E-Mail Clubs and On-Line Listening

October, 2008

Prepared by:

FMR Associates, Inc.

Tucson, Arizona


  • has worked with nearly 450 radio stations in the U.S., Canada, Australia, Europe and Mexico, in virtually every format, including non-commercial stations, Spanish-language, public and commercial radio networks, as well as other media including newspapers, magazines, cable and broadcast television.
  • Internet Impact Trends are based on averages from multiple research projects conducted over the past two years with a total sample of nearly 2,400 respondents 18 to 54 years of age.

Internet Impact Trends 2008



Internet Impact Trends

  • How do the Internet and on-line listening or clubs impact radio?
  • While a substantial number of radio fans (about three of ten) belong to a radio station e-mail club, most simply sign up to participate in contests to win prizes or tickets to concerts/ events. Most never even open e-mails from the station.
  • Most radio listeners (with access to the Internet) have never listened to radio stations streamed on the Internet. Less than one in ten listen regularly. Even fewer (7%) listen to radio station streams at work (and more than four of ten of these listen to non-local or Internet-only stations).

Internet Impact Trends 2008



    • Website Usage and New Music
    • One-third or more of radio station website visitors download music or other content, or attempt to get tickets to events or concerts. One of four try to win prizes.
    • Typically, one-fourth of music radio listeners say that they get new music releases from the Internet – by downloading (and/or purchasing).
  • Clearly, the Internet (and radio station websites) is a growing way for music radio listeners to obtain new music. However, it does not appear to be a means of listening to the radio. Meanwhile, most e-club or radio website visitors are primarily drawn to the promotions and contests offered by the stations.

Internet Impact Trends 2008



What Percentage of Station Fans (P-1s) Belong to a Radio Station E-Mail Club?

Internet Impact Trends 2008



Which E-Club Activities Do Members Participate in Most Often?

Internet Impact Trends 2008



How Often Do Members Open Club E-Mails?

Internet Impact Trends 2008



How Often Do Terrestrial Radio

Listeners Tune-In to Radio Stations

Streamed on the Internet?

Internet Impact Trends 2008



How Many Listen to Internet-Streamed Radio Stations While Working?

Internet Impact Trends 2008



What Types of Stations Do

On-Line Listeners Tune In?

Internet Impact Trends 2008



Activities of Radio Station Website Visitors

Internet Impact Trends 2008



Where Do Music Radio Listeners

Obtain New Music Releases?

Internet Impact Trends 2008



To see how these results might match with your station,

visit the FMR Associates website:

or contact

Bruce Fohr, President:

(520) 886-5548

Internet Impact Trends 2008