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Power. of. Color. mcgraw art. C o l o r Matters. Businesses Understand This:. Color increases brand recognition by 80%. 84% of consumers surveyed say importance of color is a major factor in buying products. C o l o r Matters. Color has physical effects on the human body as well.

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Power

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  1. Power of Color mcgraw art

  2. ColorMatters Businesses Understand This: • Color increases brand recognition by 80% • 84% of consumers surveyed say importance of color is a major factor in buying products

  3. ColorMatters • Color has physical effects on the human body as well. • For the next set of slides, stare at the black dot inside of the colored object for 30 seconds.

  4. ColorMatters • When time is up, stare at the black dot inside the empty shape. • What happens? • Why?

  5. ColorMatters • Color Blind Test - For the next set of slides, what number do you see inside each object? • These test your ability to see color relationships

  6. Answer: 25

  7. Answer: 54 (Just kidding, it is 56)

  8. ColorMatters Terms You Need To Know: • Hue – a pure color – any color except white or black • Chroma – the intensity or saturation of a hue • Value – the lightness or darkness of a color

  9. The ColorWheel • Comprised of 12 basic hues • 3 primary colors • 3 secondary colors • 6 tertiary colors

  10. primary colors colors that cannot be made by mixing other colors

  11. secondary colors created by mixing two primary colors

  12. tertiary colors created by mixing a primary with a secondary color

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