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Intel Digital Home Directions. Stephen Whalley Technology Enabling Manager Desktop Platforms Group Intel Corporation. Focus of today:. ‘Internet Content On-Demand’ provides consumers choice Laying out Intel’s digital home vision

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slide1

Intel Digital Home Directions

Stephen Whalley

Technology Enabling Manager

Desktop Platforms Group

Intel Corporation

focus of today
Focus of today:
  • ‘Internet Content On-Demand’ provides consumers choice
  • Laying out Intel’s digital home vision
  • How you can take advantage of the digital home vision growth engine
slide3

Today:

  • Video On Demand
  • Vertical Platforms
  • Future:
  • Internet Content on Demand
  • Open Platforms

Consumers Desire Content on Their Terms

*Other brand and names are the property of their respective owners.

what s needed
What’s Needed:
  • Access to the TV
  • Consumer ease of use
  • Built on open standards
  • Reasonable/Low Cost
  • End-to-End content protection
  • Support for new digital usage models
  • New business models
  • Consumer education
digital home vision

Any room in the house

(Remote streamed content)

Digital Home Vision

Cool Platforms:

  • HD Video, 7.1 Audio
  • 10’ User interface
  • Built in wireless
  • Digital Video Recorder

Entertainment

PC

Lifestyle

PC

Entertainment

Notebook

Your Content

  • Movies
  • Music
  • Pictures
  • TV
  • Sports
  • Games

DH PCs

Take on the road

(Burn-n-go)

Anywhere you are

(Sync-n-go)

Personal and Premium Content on the most exciting new cool platforms with the best digital media experience

*Other names and brands may be claimed as the property of others

digital home content experience
Digital Home Content Experience
  • TV
    • TV shows on Demand
    • Digital Video recording
  • Movies:
    • >800 VOD movies
    • Premium Cable on Demand
    • DVD window downloads
    • Day-n-Date movies
  • Sports
    • Enhanced TV
    • Sports on demand
    • National Sports
    • WW Sports
  • Music:
    • 700,000+ CDs on demand
    • 1000’s radio stations
    • High-Def Music Videos
  • Games
    • 10’ sports, action, racing

Available in all usage models and business models: Usage: local, remote, sync-n-go, burn-n-go, download-n-go

Business: Subscription, purchase, PPV

protecting digital content
Protecting Digital Content
  • End-to-end industry standards based solution
  • Solution must provide the digital media usage and business models
  • Educate the consumer on the value of a premium content DH experience
  • The solution must provide easy methods to monetize content

CPRM

DTCP-IP

making the digital home pc platform a reality

Your Content

  • Movies
  • Music
  • Pictures
  • TV
  • Sports
  • Games

Any room in the house

(Remote Streamed Content)

Making the Digital Home PC Platform a Reality

Cool Platforms:

  • HD Video, 7.1 Audio
  • 10’ User interface
  • Content protection
  • Built in wireless

Entertainment

PC

Lifestyle

PC

Entertainment

Notebook

DH PCs

Take on the road

(Burn-n-go)

Anywhere you are

(sync-n-go)

*Other names and brands may be claimed as the property of others

implementing the content experience

Your Content

  • Movies
  • Music
  • Pictures
  • TV
  • Sports
  • Games

Any room in the house

(Remote Streamed Content)

Implementing the Content Experience

Cool Platforms:

  • HD Video, 7.1 Audio
  • 10’ User interface
  • Content protection
  • Built in wireless

Entertainment

PC

Lifestyle

PC

Entertainment

Notebook

DH PCs

Take on the road

(Burn-n-go)

Anywhere you are

(sync-n-go)

*Other names and brands may be claimed as the property of others

driving standards based home networking

Any room in the house

(Remote Streamed Content)

Driving Standards Based Home Networking

Cool Platforms:

  • HD Video, 7.1 Audio
  • 10’ User interface
  • Content protection
  • Built in wireless

Entertainment

PC

Lifestyle

PC

Entertainment

Notebook

Your Content

  • Movies
  • Music
  • Pictures
  • TV
  • Sports
  • Games

DH PCs

Take on the road

(Burn-n-go)

Anywhere you are

(sync-n-go)

Follow Industry Spec’s for TTM

*Other names and brands may be claimed as the property of others

slide12

Intel® NMPR v2.0 Interoperability Framework

UPnP RUI & Intel XRT2.1

Remoting

DTCP-IP

Premium Content

Image, Audio, AV

Media Formats

Media Transports

HTTP 1.0/1.1

Digital Living Network Alliance* Interoperability Guidelines v1.0

Device Discovery

& Control

UPnP* AV 1.0

Network Protocol

IPv4

Ethernet,

802.11 a/b/g

Physical Network

Intel NMPR v2.0 Complements DLNA Interoperability Guidelines v1.0

* Other names and brands may be claimed as the property of others

intel nmpr v2 0

Intel NMPR v2.0

DLNA Interoperability Guidelines v1.0

Standards

Intel® NMPR v2.0

Interoperable

Intel NMPR v2.0 Devices

DLNA* Interoperability Guidelines v1.0 Devices

Adds Premium Content, Remote User Interface &

Ease of Use

Intel NMPR v2.0 complements DLNA* Interoperability Guidelines v1.0

* Other names and brands may be claimed as the property of others

dlna update

NEC Personal Products, Ltd.

DLNA* Update

Promoter Members

  • Home Networked Device InteroperabilityGuidelines v1.0 now available
  • Digital Living Network Alliance: New name focuses on the home and beyond
  • 167 members to date; global representation from 14 countries
  • Compliance & certification logo program
  • Plugfests
  • Public certification list – Q1’05

Board ofDirectors

Deliverables:

Q1 2004 Q2 2004 Q3 2004 Q4 2004 Q1 2005

Draft Guidelines v1.0

First Plugfest

Final Guidelines v1.0

2nd Plugfest

Optional Formats

Addendum

1st Retail products

Target release

Guidelines 1.1/MHS

*All products and specification are preliminary and subject to change without notice

*Other names and brands may be claimed as the property of others

delivering the capabilities
Delivering the Capabilities

User Interface

10’ & Remoted

Personal and Premium

SSPR

Intel ® NMPR 2.0

Premium Content

Protection on the Home Network

DTCP-IP

  • Hulk
  • Spiderman
  • Shrek-2

Personal Content

Interoperable Devices

DLNA

call to action
Call to action
  • Develop new content services for internet on demand
  • Learn more about the digital home platforms and guidelines
  • Take advantage of the new DH business usage models to generate new revenues
slide17

Thank You!

Any Questions?

Stephen Whalley

Technology Enabling Manager

Desktop Platforms Group

Intel Corporation