Persona Design. Goal directed design using personas. Missing the Target. “Technology is the name we give to stuff that doesn't work properly yet” - Douglas Adams. What is Technology for?. To help people perform tasks?. What is Technology for?. To help people achieve goals?.
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Goal directed design using personas
Designers know what they like.
Left unchecked it’s very easy to end up designing for yourself.
Designers are not representative of the intended audience however. Engineers even more so!
By constantly referring back to Personas designers can ensure that they are not just designing something they like.
Graphic/Visual design also suffers from this problem.