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1. The breasts of Barbie, These peaks of yankee merchandising, receive their because of in tonights report about the pretty minimal skip -- now forty a long time outdated, Whilst you wouldnt comprehend it -- who revolutionized international dolldom. Delving into The key Life of Barbie, Robert Krulwich goes to Barbies creator and developer, Ruth Handler, for an account of how she defeat down the resistance of prudish male executives at Mattel, the massive toy corporation that she and her husband founded, and made all of them prosperous. Our partaking correspondent talks to Center-aged Females who cherish memories of their Barbie collections also to deconstructionists of her building, noting along the way in which how Mattel has performed hardball with competition bent on imitating the inimitable. It all began on a trip to Europe when Ms. Handler arrived upon a intercourse toy, often known as Bild Lilli; Mr. Krulwich calls her a slutty doll from Germany, but Ms. Handlers vision of pulchritude for teenagers plus some large television promoting carried the working day. When becoming the most well-liked and successful toy of all time, Barbie gave two generations of academics some thing to receive their tooth into; tonight it is possible to meet up with a lady that is identified as a Barbie scholar. Exegetes agree that Barbie is about intercourse. Shortly she was joined by Ken, described right here as being a palpable idiot with the trace of a bump wherever his genitalia should be. Camille Paglia, normally fantastic for just a quotable observation, sees Barbie as leading the motion toward woman liberation: an expert woman with glamour. (But why does my 3-calendar year-outdated granddaughter, Rebecca, insist on eradicating her hair?) Regardless of the simple charm, the marketeers saved tempo with manner. All through Camelot, Barbie experienced a Jackie Kennedy hairdo. As the civil rights movement gained assistance, Barbie gained her first black Mate, however named Colored Francie. Despite such indications of social awareness, gross sales dipped as being the nineteen sixties turned into the seventies, when Barbie seemed outside of step with liberation actions and Mattel obtained into lawful problems with The federal government. But she observed favor yet again as being a Reagan-period go-getter, the queen of conspicuous usage, another person crowns her. Geared up with all fashion of outfits, she was also The brand new Female who can be anyone and do anything. With income approaching $2 billion a yr, Barbie turned, in Mr. Krulwichs a little combined image, the Coca-Cola of toys. Critics like Dr. Ruth Westheimer nevertheless dont like People breasts, which, they alert, could stir girls anxieties in excess of their unique imperfectly proportioned bodies, but no person is picketing; a hundred million Barbies are likely to be offered all over the world this calendar year. The fascinating promise of 1998 is really Check out the post right here a refigured Barbie: will she be fatter or flatter? A glimpse tonight reveals no remarkable variation, other than, be assured, to learners of her kind. The program finishes using a scene of youngsters creating up stories that includes their Barbies and Kens: an admirer notes contentedly the children are in command of this small piece of global commerce. Other adults, who have been traveling to toy outlets and viewing tv commercials, may perhaps occur absent with a distinct take on that is controlling these younger controllers. ABC NEWS THURSDAY NIGHT The Secret Life of Barbie ABC, tonight at 10 (Channel 7 in Ny)

2. Robert Krulwich, correspondent; Janice Tomlin, govt producer of ABC Information Thursday Night; Rudy Bednar, senior broadcast producer; Jon Meyersohn, senior producer; Betsy West, govt-in-cost; Lisa Jackson, producer of The Secret Life of Barbie. WITH: Mr. Krulwich, Dr. Ruth Westheimer, Paula Poundstone, Camille Paglia and Ruth Handler.