January 2012
Download
1 / 5

January, 2012 - PowerPoint PPT Presentation


  • 83 Views
  • Uploaded on

HoustonPBS. January, 2012. Education and KUHT. The PBS Target Audience is made up of people from all parts of the community. We are your partner with your client, to be more than spots on television and deliver results. Our schedule delivers against higher education-higher income families.

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about 'January, 2012' - tyson


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
January 2012

HoustonPBS

January, 2012


Education and kuht
Education and KUHT

  • The PBS Target Audience is made up of people from all parts of the community.

  • We are your partner with your client, to be more than spots on television and deliver results.

  • Our schedule delivers against higher education-higher income families.

  • Lets us be more for you


Houston pbs audience profile
Houston PBS Audience Profile

Texas PBS Viewers are:

  • Brand Loyal

    • •75% of PBS viewers feel that companies that fund PBS have a commitment to quality and excellence

    • •66% of PBS viewers would choose to buy a product from a

    • company that supports PBS, all other things being equal

    • •62% of PBS viewers agree that underwriters are usually industry leaders

  • Affluent

    • •86% more likely to have shares in money market funds

    • •86% more likely to own stocks

    • •74% more likely to be members of charitable organizations

    • •48% more likely to own a home valued at $500,000

  • Active and Engaged

    • •97% more likely to visit a museum

    • •50% more likely to visit zoos

    • •39% more likely to attend live theater

    • •37% more likely to go to musical performances

  • Eclectic

    • •32% more likely to read books

    • •18% more likely to enjoy cooking for fun

    • •29% more likely to listen to music

      Source: 2007 MRI Study and 2006 Harris Interactive Study



January 2012

Underwriting Rates

Rates effective 12/01/2011

KUHT-TV (8.1)

:30 second rate

Frequency Package Plans

Dayparts M-F Sat Sun M-Sun

Adults ROS, 5:30p-12a $300 $300 $300 $300

Kid ROS, 6:30a-5:30p $200 $110 $110 $175

Specific Time Periods

Dayparts M-F Sat Sun M-Sun

Early Fringe, 5:30p-6p $200 $200 $150 $150

Primetime, 7pm-11pm $400 $400 $400 $400

Late Fringe, 11pm-1am $100 $100 $100 $100

Special Program sponsorships

Details on programs and rates available upon request-see program schedule for

complete list.

Discounts available on multi-week contracts

:15 second rates are 60% of :30