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We delivered Industry Beating geo-fenced mobile messages - PowerPoint PPT Presentation


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We delivered Industry Beating geo-fenced mobile messages. We delivered Industry Beating geo-fenced mobile messages. The Challenge.

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We delivered

Industry Beating geo-fenced mobile messages

slide2

We delivered

Industry Beating geo-fenced mobile messages

The Challenge

When Imperial Leather re-launched their newly fragranced luxury body washes, they needed a way to turn their Foamburst Genie advertising into activated shoppers.

Our Solution

The Results

To create a multi-channel marketing campaign. We sprinkled a little bit of mobile magic creating a geo-fence campaign targeting consumers entering designated hotspots within a specified perimeter of retail stockists.

138,000real-time price-led ‘ping’ messages in targeted geographic areas

Strong AWARENESS and TRIAL drivers.

500,000

Fragranced mailers distributed to target homes.

MONP coupons drove TRIAL in-store with added value WIN driving additional excitement & engagement

Amplification

Bespoke price deal comms.

With core high street stockists online

Bespoke scented barkers to prompt purchase at fixture

Bespoke promotional microsite housing all ‘Genie’ content

Strong outdoor and press presence with ‘Genie’ execution