Monthly Giving
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Monthly Giving PRESENTED BY: A.J. Minogue – ASPCA Steve Kehrli - PETA. Founded in 1866, oldest animal welfare organization in the US Mission : To provide effective means for the prevention of cruelty to animals throughout the United States R escue animals from abuse Disaster response

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Monthly giving presented by a j minogue aspca steve kehrli peta

Monthly Giving

PRESENTED BY:

A.J. Minogue – ASPCA

Steve Kehrli - PETA


Monthly giving presented by a j minogue aspca steve kehrli peta

  • Founded in 1866, oldest animal welfare organization in the US

  • Mission: To provide effective means for the prevention of cruelty to animals throughout the United States

    • Rescue animals from abuse

    • Disaster response

    • Pass humane laws

    • Distribute resources


Monthly giving presented by a j minogue aspca steve kehrli peta

  • Founded in 1980, largest

    animal rights organization

  • Animals are not ours to eat, wear,

    experiment on, or use for entertainment

  • Highlights animal abuse through public education, cruelty investigations, research, animal rescue, legislation, special events, celebrity involvement, and protest campaigns


Monthly giving or sometimes referred to as regular sustainer committed etc
Monthly Giving (or sometimes referred to as regular, sustainer, committed, etc..)

  • What is it?

  • When is it time?

  • Why the importance?

  • How do you get it going?

    Building a strong program takes time, patience, and continued investment.


Fundamentals
Fundamentals

  • Recruitby using all your channels

  • Cultivate with no strings attached

  • Retain by watching your declines

  • Upgrade in any way you can

    Always analyze results and be flexible!


Aspca guardian file mix
ASPCA Guardian File Mix

September 2012 example


Aspca guardian file mix1
ASPCA Guardian File Mix

Guardian Revenue builds prior years

  • The largest amount of revenue from our current Guardians is generated from the 2008 DRTV joins


Monthly giving presented by a j minogue aspca steve kehrli peta
ASPCA DRTV Acquisitionhttp://vimeopro.com/eaglecom/ecufte2004http://vimeo.com/eaglecom/review/66122934/1cafc1df5a





Prospects for monthly giving
Prospects for Monthly Giving

Time is money!

Make it the standard option.



Treatment
Treatment

  • Have A+ donor service and let

    them know you’re there to help

  • Call your donors to just say

    “thanks,” with no strings

  • Let your donors know how exactly their gift is helping, with no asks attached


Fulfillment management
Fulfillment Management

  • Monthly Statements

  • Declines

  • Recycling

  • Stop-Loss Program

  • Upgrade

  • Cross-sell


Recapture more
Recapture & More

  • Get’em Like You Got’em

  • Pre-Lapse Calling

  • Planned Giving

  • Events

  • Did I say “upgrade”

    yet?


Aspca kpi s
ASPCA KPI’s

  • Decline Rate of auto-existing file

  • CPMD

  • CPNMD

  • ROI & LTV @12, 24, 36

  • Monthly Activation Rates by Inception Channel

  • Guardian Forecast Model

    • New

    • 1st Year

    • 2+ Years

    • Payment Type


Recap
Recap!

  • Recruit by using all your channels

  • Cultivate with no strings attached

  • Retain by watching your declines

  • Upgrade in any way you can

    Always analyze results and be flexible!

    Steve Kehrli A.J. Minogue

    stevek@petaf.org aj.minogue@aspca.org