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Elevating Entertainment Marketing: Insights on GRPs and KPIs

Join industry leaders Cheryl Idell (Nielsen), Ben Carlson (Fizziology), and Reggie Panaligan (Google) in this dynamic panel discussion, "GRPs, KPIs, Oh My!" Explore the vital metrics driving audience engagement and discover how businesses can optimize marketing strategies. Learn about the essential tools and platforms that provide meaningful analytics to enhance productivity and effectively connect with audiences. Gain insights from experts in media and entertainment on transforming data into actionable strategies for success.

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Elevating Entertainment Marketing: Insights on GRPs and KPIs

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  1. Measurement Panel: “GRPs, KPIs, Oh My!” Cheryl Idell EVP Client Solutions Nielsen @cidell Ben Carlson Co-Creator President Fizziology @swevenben Reggie Panaligan Analytical Lead Media & Entertainment Google @reggiepanaligan Moderator: Julie Rieger EVP, Media & Marketing Planning Fox Domestic Theatrical @FOXBroadcasting

  2. Measurement Panel: “GRPs, KPIs, Oh My!” Ben Carlson Co-Creator President Fizziology @swevenben

  3. Measurement Panel: “GRPs, KPIs, Oh My!” Cheryl Idell EVP Client Solutions Nielsen @cidell

  4. Measurement Panel: “GRPs, KPIs, Oh My!” Reggie Panaligan Analytical Lead Media & Entertainment Google @reggiepanaligan

  5. Google and YouTube Overview • What We Aim To Do • Make it as easy as possible for you to find information you need • Help businesses find customers • Help organizations save money and be more productive • Make the web better • What This Means For You – The Entertainment Marketer • A comprehensive platform to allow your audience to engage with your content • Commitment to providing meaningful analytics & insights for our advertisers

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