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Mondaq Review – Holland & Knight. Review Period: December 4 th 2011 – Dec ember 3 rd 2012 Order dates: January 26 th 2011 to January 25 th 2012. The Mondaq Model Marketing Expertise. Readers can contact/visit website. Proprietary databases. Content distribution channel.

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mondaq review holland knight

Mondaq Review – Holland & Knight

Review Period:

December 4th2011 – December 3rd2012

Order dates: January 26th 2011 toJanuary 25th 2012

the mondaq model marketing expertise
The Mondaq ModelMarketing Expertise

Readers can contact/visit website

Proprietary

databases

Content distribution channel

Business Users –

search

online for advice

and information

Professional Advisory Firms -

showcase expertise by contributing articles, newsletters, client alerts etc.

Mondaq.com

Content distribution channel

Content contributed

100’s of

Websites &

Intranets

Content distribution channel

Readers can contact/visit website

Mondaq shows Named Users activities – Including email, name, job title, company etc.

Mondaq Analytics help contributors: Identify their online marketing strengths & opportunities. Assess ROI. Understand target users current interest/needs. Target New Business.

mondaq latest developments
Mondaq Latest Developments
  • LinkedIn Development
  • In-House Counsel Association Partnerships
    • MCCA (USA)
    • CCCA (Canada)
    • ACLA (Australia)
    • CLASA (South Africa)
    • ICCA (India)
    • AIJA (International)
  • Peer Benchmark Comparison
  • Market Intelligence Report – Excel download
  • Video Content
peer benchmark comparison
Peer Benchmark Comparison

By firm, over the last 12 months

peer benchmark comparison1
Peer Benchmark Comparison

By article, over the last 12 months

peer benchmark comparison2
Peer Benchmark Comparison

Key findings – based on previous 12 months data

  • Contribution strategy has been successful in maximizing readership volumes with good levels of contribution across a wide range of practice areas.... 58% above average senior business and In-house Counsel readership in the US
  • Most articles are securing above average search engine clicks - indicating there are no major SEO issues. Titles are usually keyword rich with well structured paragraphs.
  • Excellent per article average results secured for the banking and finance and real estate and construction topics –
      • Top 5 Contributor for Real Estate and Construction topic in the US
      • Top 5 Contributor for Banking and Finance topic in the US
  • On average the articles are proving effective in engaging with readers – above average results for reader contacts and user clicks to your website/author bio’s
articles authors
Articles & Authors

Top 10 articles – based on previous 12 months data

articles authors1
Articles & Authors

Top 10 authors – historically

articles authors2
Articles & Authors

Practice Areas

performance review
Performance Review

Strengths

  • Good volumes of regular contribution with improving article readership results compared to last year – all trends are upwards!
  • Detailed quality analysis of issues – demonstrating significant expertise
  • Worldwide brand exposure – 58% higher than USA average volumes of senior business and In-House Counsel readership secured
  • Excellent pick up of articles from external websites
  • Activate the LinkedIn Status updating
  • Speed up content publishing by using Mondaq’s automated service
  • Supply additional content including multimedia– video’s, podcasts, etc?
  • Promote any Holland & Knight events - seminars, webinars?
  • Make better use of the readership data by using the MIR Excel download

Opportunities

performance review1
Performance Review

Mondaq sends to Ince & Co

performance review2
Performance Review

Mondaq’s recommendations

  • Use the new Excel report to help identify hot writing topics, identify new business prospects and market your expertise more proactively – much easier format to use to manage and manipulate the data better
  • Set up the automatic Mondaq LinkedIn status update feature – to boost readership
  • Allow Mondaq to automate the publishing process – automated content collection and publishing saves time and resource and secures better SEO results by more timely publishing
  • Allow Mondaq to source more of your content – supplying higher volumes of contribution will boost readership results and there are no additional costs involved. It is apparent that not all available content is currently supplied