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Mid-Semester Module to Japan . Emory University Goizueta Business School. March 2 nd – 11 th. Theme. Learning to manage adversity. Exploring the uniqueness of Japan. Why Japan ???. Economic Giant The 3 rd largest GDP The 2 nd largest contribution to the United Nations

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Mid semester module to japan
Mid-Semester Module to Japan

Emory University

Goizueta Business School

March 2nd – 11th


Learning to manage adversity

Exploring the uniqueness of Japan

Why japan
Why Japan ???

  • Economic Giant

    • The 3rd largest GDP

    • The 2nd largest contribution to the United Nations

    • The 4thlargest country within the world trade context

  • Unique history and culture

    • The 1st emperor ascend to the throne in B.C. 600.

    • About 20 temples and shrines in Kyoto and Nara as the World Heritage

    • Always fight with adversities such as earthquake

  • Your Future

    • You may be working in Japan or in Japanese firms, or most likely, working with Japanese firms so whatever you learn about Japan will serve for your future career.

Companies to visit japan as no 1
Companies to visit ~ Japan as NO.1 ~

  • Toyota

  • The world’s largest automotive manufacturer

  • Owned Lexus and Prius brands

  • Employed approximately 316,000 people worldwide

  • “Just in time” and “Kaizen” method

  • Nintendo

  • The world largest gaming company

  • Super-innovative in amusement (Wii, Pokemon)

  • More than $ 8 billion revenue and about 5,000employees.

Companies to visit japanese distinctive business
Companies to visit ~ Japanese distinctive business ~

  • JR Central

  • Known as “Shinkansen” - Bullet Train

  • High quality - "clean", "eco-friendly", "safety", and "punctual" - transportation

  • More than $40 billion revenue and 40,000 employees

  • Uniqlo (Fast retailing)

  • The world 4th fashion industry

  • Excellent operation system (SPA)

  • High quality and fashion-leader

  • Strong marketing strategy

  • Operating 1,000 stores in NY, Shanghai, Taipei, London, Moscow, Japan...

Companies to visit non j companies in japan
Companies to visit ~ Non-J companies in Japan ~

  • Walt Disney

  • Supervising “Tokyo Disney Resort”

  • licensing “Disney”

  • Got into Japanese market in 1970’s

  • Coca-Cola

  • The first Coca-Cola sold in 1920

  • Selling coffee drinks and tea drinks in addition to sodas

  • Manufactured and sold by bottling companies

Mid semester module to japan

Criteria for grade


  • Readings: Japan economic environment, culture, and company background

  • 1 or 2 meetings

    - Introduction about Japan (people and culture)

    - Company introduction


  • 1 page report about thoughts and insights after the trip

    Grading: Pass/Fail

    DS, HP or PS

Mid semester module to japan


March 2nd through March 11th in 2013

Estimated cost
Estimated Cost


  • All accommodation cost

  • Transportations and group meals


  • Airfare (tell us if you need ahelp)

  • Expense for your free time including optional tours

  • Cost for applying VISA

Not included

Mid semester module to japan

Prof. Manish Tripathi

Assistant Professor of Marketing

Mid semester module to japan

Day 1 - Tokyo

Mid-Semester Module starts.

All participants will meet in Tokyo.

Day 2 - Tokyo

We go for a guided tour to the Tokyo Sky Tree and other must-see places such as the Emperor palace and the diet building .

Tokyo Sky Tree

The diet building

Emperor Palace

Mid semester module to japan

Day 3 & 4- Tokyo

Company Visit, two for each day

Golden Temple

Day 5 & 6 - Kyoto

A guided tour and optional tours

(Kyoto, Hiroshima, Koya-san, Osaka)


Itsukushima Temple


Mid semester module to japan

Day 7 - Nagoya

Company visit to TOYOTA

LEXUS factory



Mid semester module to japan

Day 8 - Tokyo

Company Visit, Alumni Dinner

Day 9 & 10 - Tokyo

Free time in Tokyo, Wrap-up, and Good-bye!

Mid semester module to japan

Need to Know

Tour policy:

  • Need to attend all of our schedule

  • No refund after you pay full amount

  • Maximum # of participants - 35 people


  • Take your significant others, but don’t take many boy or girl friends!!


  • Almost all of Japanese restaurants can’t serve vegetarian foods


  • Presentation will be posted on the conference

  • You Tube

  • Search for “yokoso japan”, “Japan The Strange Country” or “visit japan campaign”


  • Organized by non-Japanese

  • Created for non-Japanese travelers

  • Students!

  • 2nd year – Aki, Tatsu, Tom M

  • 1st year – Takashi, Rocky, Keita, Kenji, Shinji, Tom T, Ted

  • 1 year-PGM - Tomoaki, Yuki