1 / 8

Current Status of Social Technology at AIAA

Current Status of Social Technology at AIAA. Background. Why?. Objective Collaboration and engagement to increase relevancy and brand loyalty Goal Increased member and non-member participation Strategy Build shared sense of community through online infrastructure Tactic

tyme
Download Presentation

Current Status of Social Technology at AIAA

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Current Status of Social Technology at AIAA

  2. Background

  3. Why? • Objective • Collaboration and engagement to increase relevancy and brand loyalty • Goal • Increased member and non-member participation • Strategy • Build shared sense of community through online infrastructure • Tactic • Develop and utilize user-oriented platforms to promote two-way communication with constituency online

  4. How? • Understand our audience and stakeholders • ID value-add activities that increase AIAA relevance • Define resources needed (tools and people) • Develop strategies • Free vs. paid • Marketing • Staffing • Guidelines and policies • Content and schedule • Metrics, tracking, and reporting

  5. What? (1) • Current social media usage • Twitter • @AIAA > 3K followers, @Astro_Sandy ~ 27K followers • Added twitter feed to homepage and event pages • Unique hashtags for all events • Twitter “boards” onsite at events (>850 unique tweets at Space) • Facebook • >10K “likes” • Regular posts about AIAA and industry news • LinkedIn • ~4K members of AIAA group • Discussion content is initiated by members • Youtube and Flickr channels are also maintained • Added social sharing buttons to appropriate website content

  6. What? (2) • Other current technology utilization • Livestream • Plenary presentations from select events • 41 live recordings archived at livestream.com/aiaa • 86.5K total viewer minutes at Space 2012 • Mobile apps • Conference app through S1 • Session chair report app • Aerospace America and other publications apps in development • Professional Development webinars • Started Sept 2012 • 10 webinars with 200 participants • Electronic archives • 7 Journals • 313 ebooks, 7112 chapters • Technical papers

  7. What? (3) • Potential future initiatives • AIAA blog • Discussion forums and groups • Product ratings and reviews • Commenting • Tweetups and/or online hangouts • Polls and surveys • Online knowledgebase (wiki) • Your ideas!

More Related