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April 5, 2011 John LaRosa, President

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April 5, 2011 John LaRosa, President

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    1. April 5, 2011 John LaRosa, President How To Run A Successful Weight Loss Website

    2. Summary – Why Diet Online? Low cost - economy forcing consumers to spend less Consumers prefer 24/7 access at home, convenience factor Consumers want privacy, to be anonymous 90% of online dieters are women All diet programs today must have an online presence: brick & mortar centers, diet books have supporting sites

    3. Preferred Diet Program Location - Online Dieters

    4. Major Challenges Very crowded field – thousands of diet websites Tough to make a profit Time and money investment needed – not quick path to riches Which type of website to create? – Product sales site, information/review site, or portal? You need to wear multiple hats – can you do it all yourself? (SEO, research, write content, marketing, deal maker, programmer, etc.)

    5. Diet Website Market Trends Sites moving to ad-supported model – FREE for consumer Increasing use of videos, webcasts, visual tools Increasing linkage to social media (Facebook, blogs, twitter) Market hit by recession in 2007 but projected to grow 8%/yr. to 2014 Google AdSense is preferred ad partner, move away from ad networks More competition in women’s healthcare space Increasing share of online dieters need psychological support and motivation. (see next slide) Source: Marketdata Enterprises

    6. Online Dieter Demographics & Preferences BestDietForMe.com (Marketdata) has identified 3 areas where dieters may need extra help: Stimulus Control - 58.8% in 2010 Managing eating triggers & high risk situations, controlling portion sizes Emotional Eating – 74.2% Help with stress management & binge eating Social Eating Skills – 50.2% Strategies for dining out in restaurants & handling saboteurs Surveys claim: 46% of American women with children under 18 say they experience stress frequently in their daily lives. Diet programs that don’t address stress management or emotional eating are missing a key area.

    7. Qualities of a Great Diet Website:

    8. Typical Diet Website Features – How Will You Be Different? Articles covering wide variety of weight loss topics, RSS feed Bulletin board, message board, chat room – community features Relevant fitness and healthcare videos, webcasts Calorie counters BMI (body mass index) calculator Online food log or diary Weight loss quiz that produces a customized “profile” for the visitor Diet recipes, meal planner FAQs page Links to other social networking sites (Facebook) E-commerce store with SSL certificate

    15. Dieter Demographics & Preferences 3 Major Components of Successful Weight Loss: Nutrition (portion control, proper foods) Exercise Psychological Support (counseling, behavior modification) Most weight loss programs do NOT address all three areas.

    16. The Top 1-10 Diet Websites

    17. The Top 11-20 Diet Websites

    18. Low-cost Methods to Get Started Go Daddy: Simply the best for support, price and ease of use (Website tonight service) – Host your site there, 24/7 tech help Submit website free via Google Use content from public domain sources (government websites: NIH) to beef up your own content Outsource your logo design to India programmers (elance.com, others) – don’t hire expensive programmers to custom design Build “organic”, non-paid traffic - via your blog, Facebook account, links from related websites, webcasts you post on You Tube Get national exposure via Press Releases on PR Web, write releases yourself if you can Pay $299/year to get listed in Yahoo directory.

    19. Multiple Revenue Streams Are A Must ! Diversification: eggs not all in one basket Monetize your traffic via Google AdSense ads, or ads sold direct (AdSense superior to ad networks, higher CPM, quicker payment, no I/Os or hassles, 100% fill rate, automated system) Use weight loss Affiliate Programs to generate commissions (see Commission Junction & Linkshare for diet & fitness companies with programs) You must capture email addresses of your visitors, which can be sold later as leads, or emailed to (your e-newsletter, other offers) – Note: You can’t email to them unless they have opted in to receive your email – CAN SPAM Act Your own information reports, reviews, ratings, diet products – e-commerce store

    20. What’s Your Goal? Build your reputation as an expert? Create a 2nd part-time income? Create a full-time income and profession? Use as a platform for other ventures? Build a company you will ultimately sell, cash out by being acquired by a larger company?

    21.   www.MarketdataEnterprises.com John@MarketdataEnterprises.com

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