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Master SEO: Essential Training to Boost Website Visibility

Dive into the world of Search Engine Optimization (SEO) and learn how to make your web content more discoverable to search engines. This training covers the fundamentals of SEO, including analytics, page construction, site organization, and keyword research techniques like differentiating between terms like "World War II" and "World War 2." Discover essential tools for keyword research and get tips on optimizing your site structure and content for higher search rankings. Learn about XML sitemaps, SEO checklists, and post-launch strategies to track performance and improve your website's visibility. Take your SEO knowledge to the next level with free resources and expert insights from industry blogs. Get ready to boost your website's traffic and search engine rankings with this comprehensive SEO training!

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Master SEO: Essential Training to Boost Website Visibility

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  1. TRAINING GOOGLE TO LOVE YOUR WEBSITE 4/9/2010 An Brief Introduction to SEO

  2. About Me Jeanne Kramer-Smyth MLS, University of Maryland

  3. What is SEO? SEO = Search Engine Optimization Fancy way to say “making your web content findable by search engines”

  4. Building Blocks of SEO Analytics Page Construction Site Organization Topic & Keyword Research

  5. What are people looking for? Analytics Page Construction Site Organization Topic & Keyword Research

  6. World War II or World War 2? Keyword research can show you how people actually search – official vs popular version. Google Insight into Search: world war 2 world war ii

  7. Tools for Keyword Research • Google Insight for Search • Google Trends • Google AdWords Keyword Tool • Google Search-based Keyword Tool • SEO Book Keyword Suggestion Tool • KeywordDiscovery ($) • WordTracker ($) and Free Version • SEO Book’s Keyword Tools Page

  8. This site was built for crawling! Analytics Page Construction Site Organization Topic & Keyword Research

  9. Tree Gives Content Clear Home

  10. Gain Authority Via Internal Links

  11. XML Sitemaps A list of pages available to be indexed by search engines – an index for robots that crawl your site. Types of Sitemaps: • General Sitemap • News Sitemap • Video Sitemap

  12. SEO Checklist: Site Level • All content can be found via crawling • Current XML sitemaps submitted to search engines • Leaf pages point to hubs • Child pages point to their parents • Good anchor text, usually matches target page title

  13. Target each page! Analytics Page Construction Site Organization Topic & Keyword Research

  14. Before you start building a page • Physical home & URL • Primary keyword target

  15. Title & Description TiITLE <title>Macmillan: Robot Dreams: Sara Varon: Books</title> <meta name="description" content="Macmillan: Robot Dreams: Sara Varon: Bonus Publisher Materials: Praise, Author Biography, Awards" /> META DESCRIPTION SERP

  16. Example: Many Pages – One Title

  17. SEO Checklist: Page Level • Clear primary keyword target phrase • One URL per page • Unique page title, less than 65 characters • <H1> tag containing keyword target • Unique meta description, less than 164 characters • Content rich text • Images have alt text

  18. After the launch Analytics Page Construction Site Organization Topic & Keyword Research

  19. Questions to ask after launch • Traffic Sources • Bounce Rates • SERP position for target keywords

  20. Free Tools • Google Webmaster Tools: Register your sitemap • Google Analytics: Traffic sources & statistics • Google Feedburner: Tracking RSS subscriptions • Google Website Optimizer: A/B testing

  21. Next Steps for YOU! • Look at sites you like – could you improve their SEO? • Bake SEO into your web site design and development process • Follow some SEO blogs (RSS is your friend!) • SEOmoz Daily SEO Blog • SEO Book • Search Engine Land • Google Webmaster Central Blog

  22. Questions? Looking for me? Google Jeanne Kramer-Smyth! LinkedIn: http://www.linkedin.com/in/jkramersmyth Blog: SpellboundBlog.com Portfolio: SpellboundProjects.com Audio Book Reviews: BooksForEars.com

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