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Good Things Happen When We All Pull Together. GSA Overview. Our Mission. The Gaming Standards Association (GSA) Is An International Trade Association That Creates Benefits For Gaming Manufacturers, Suppliers, Operators And Regulators.

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Good Things Happen When We All Pull Together

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Good Things Happen When We All Pull Together

GSA Overview

Global Gaming Expo 2006

our mission
Our Mission

The Gaming Standards Association (GSA) Is An International Trade Association That Creates Benefits For Gaming Manufacturers, Suppliers, Operators And Regulators.

GSA Facilitates The Identification, Definition, Development, Promotion, And Implementation Of Open Standards To Enable Innovation, Education, And Communication For The Benefit Of The Entire Industry.

Global Gaming Expo 2006

our platinum members
Our Platinum Members

Global Gaming Expo 2006

companies supporting gsa standards
Companies Supporting GSA Standards
  • 3M Touch Systems
  • Alliance Gaming Systems
  • American Gaming Systems
  • Aristocrat Technologies
  • Aruze Gaming America
  • Atronic Americas
  • Atronic Systems
  • Bally Technologies
  • Belatra
  • Bounty Limited
  • British Columbia Lottery Corp
  • BMM
  • Cadillac Jack
  • Casino Technology
  • CashCode Company
  • Cummins-Allison Corp
  • Cyberdyne Systems
  • Cyberview Technology
  • Dakota Gaming Nation
  • Digital Dynamics
  • Digitech Systems
  • E-Genting Holdings
  • Euro Games Technology
  • Flint & K
  • Foxwoods
  • FutureLogic
  • GameLogic
  • GCI
  • Giesecke & Devrient
  • GLI
  • GGS
  • Global Payment Technology
  • Harrahs Entertainment
  • Himecs Co
  • Holland Casinos
  • HTNG
  • Hyatt Gaming Services
  • IGT
  • Intralot
  • JCM
  • Jofemar
  • Konami Gaming
  • MEI
  • Money Controls
  • MotorCity
  • Multimedia Games
  • MUSL
  • Nick Farley & Associates
  • Nidec Sankyo
  • NRT Technology
  • OLGC
  • Penn National Gaming
  • Progressive Gaming
  • R Franco
  • Radical Blue Gaming
  • Rocket Gaming Systems
  • Scientific Games
  • Seminole Tribe of Florida
  • ShuffleMaster
  • Standing Stone Gaming
  • Summit Amusement
  • Transact Technologies
  • Unidesa Gaming
  • UNLV
  • VGT
  • Viejas Casino
  • Western Money Systems
  • WMS Gaming

Global Gaming Expo 2006

2006 board of directors
2006 Board Of Directors

Chair Lyle Bell Seminole Tribe of Florida

Vice Chair Randy Hedrick IGT

Secretary Moti Vyas Viejas Casino

Treasurer Fred Lychock R. Franco USA

Robert Marnell Aristocrat Technologies

Ken Bossingham Atronic Americas

Mark Lipparelli Bally Technologies

Derrik Khoo E-Genting

Ken Weil Harrah’s Entertainment

Steve Sutherland Konami Gaming

Brendan O’Connor Multimedia Games

Don Karrer Penn National Gaming

Tom Galanty Progressive Gaming

Jon Berkley TransAct Technologies

Rob Siemasko WMS Gaming

John Hilbert Future Logic

Bob McKenzie MEI

Tom Peck MGM Mirage

Ron Harris Rocket Gaming Systems

Global Gaming Expo 2006

membership growth
Membership Growth

Global Gaming Expo 2006

global membership
Global Membership

Global Gaming Expo 2006

membership composition
Membership Composition

Global Gaming Expo 2006


Good Things Happen When We All Pull Together

2006 Achievements

Global Gaming Expo 2006

the road to open standards
The Road to Open Standards
  • Industry Support for G2S
    • BOB/SSAS Integration (G2S) effort – since Oct 2005 there were 100+ meetings, 3 times a week, 7,700 man hours, 31 industry experts, resulted into a 1200+ pages
  • Revised GSA Patent Policy
    • Old policy had strict penalty provision for non-disclosure > over disclosure
    • Patents will be licensed under Reasonable Terms and Conditions
    • Committee Charters have been updated to define scope
    • Members must choose to ‘Opt-in’ to committee participation
    • Only ‘Necessary Patents’ must be disclosed
  • Board Strategic Focus
  • GSA Staff and Member Volunteer Effort
    • Technical Director hired - Marc McDermott

(ex chief of the electronic services division of the state of NV Gaming Control Board)

    • Total of 3,800+ hours of conference calls

Global Gaming Expo 2006

  • G2S – Game To System Standard
    • G2S v1.0 - December 2006 (Vote)
  • Transport Standard
    • Multicast v1.0 – Available NOW
    • Point-to Point v1.0 – November 2006 (Comments)
  • S2S - System to System Standard
    • S2S v1.2 – Available NOW
  • GDS - Gaming Device Standard
    • Note Acceptor, Touch Screen, Printer, Page Description Language, Magnetic Card Reader - Available NOW
  • Certification
    • Profiles Development underway

Global Gaming Expo 2006


Demonstrations of the standard by GSA members at G2E


Choctaw Casino Durant - Choctaw Tribe of Oklahoma

Hard Rock Casino - Seminole Tribe of Florida


GSA encourages 3rd party toolkit developers

International Community

Australia: AGMMA recommends GSA’s G2S as the protocol standard for New South Wales

Russia: Exploring the use of GSA’s GAT as a standard


Nevada regulations for downloadable software facilitate G2S implementation


Global Gaming Expo 2006

certification and education
Certification and Education
  • Certification
    • Development of On-line Certification Program
    • GSA issues GSA SAS certificates
    • The Open Group chosen as Certification Authority
  • Education
    • GSA provides grant of $900,000 to the UNLV Foundation
    • Assistant Professors in Informatics are actively being recruited
    • UNLV and GSA will develops academic / educational track on GSA standards and technology

Global Gaming Expo 2006


Good Things Happen When We All Pull Together

Why Standards?

Global Gaming Expo 2006

why have standardization
Why Have Standardization?
  • Standardized Power Plugs
  • Standardized Screw Sizes
  • USB Standardization - Lots Of New Gadgets For PCs
  • Plug And Play Standards For PCs
  • Your E-mail Client Can Read E-mails From Others
  • Your Browser Can Connect To Any Web-site
  • DVDs, CDs, Etc. Made By Anyone, Can Be Read By Anyone

Standardization Eliminates Pain...

Global Gaming Expo 2006

dataflow without standards
Dataflow without Standards

Global Gaming Expo 2006

dataflow with standards
Dataflow with Standards

Global Gaming Expo 2006

enable communication on three levels

Voucher Manager








Player Tracking

Point ofSale




Slot Accounting





Class IIServers


Game & Peripherals

Game to Systems

System to System

Enable Communication on Three Levels

Global Gaming Expo 2006

how were they developed
How Were They Developed?
  • Developed By Members Of Gaming Standards Association (GSA):
    • Operators
    • Game And Peripheral Manufacturers
    • System And Lottery Suppliers
  • Cross-pollination Of Ideas
  • Much Richer Protocols Than Can Be Developed By Any One Company Alone

Global Gaming Expo 2006

some benefits
Some Benefits
  • EGM’s Will Be Able To Talk To Multiple Servers
  • More Accurate Info From Every Game
  • Changes Made In One Place, Distributed To All EGM’s
  • Try Before You Buy
  • Many New Innovators Will Be Able To Enter This Space
  • Much More Efficient Casino Slot Operations
  • Much Better Use Of Resources

Global Gaming Expo 2006


Good Things Happen When We All Pull Together

GSA’s Standards

Global Gaming Expo 2006

three complementary standards
Three Complementary Standards
  • GDS – EGM To Peripheral Devices
  • G2S – EGM To Back-end Systems
  • S2S – System To System and System To Non-EGM Devices, E.G. Kiosks
  • Transport – Multicast And Point-to-point
  • All Three Standards Are Designed To Work Together As A Total Solution

Global Gaming Expo 2006

value proposition
Value Proposition
  • Visibility
    • Standards Enable Data Communication On Three Levels – GDS, G2S, S2S And Provide 360º Visibility Of Patron Behaviors, Playing Habit, Game Preferences, Dining, Hospitality, Entertainment Activities…
  • Portability
    • More Choices, Simpler Repeatable Solutions, Higher Quality, Exit Option
  • Investment Protection
    • Open Standards Are More Robust
    • Ensures Smooth Migration Path To Achieve New Functionality
  • Increased ROI
    • Increase Revenues By 360º Visibility On Customer Data
    • Decrease Costs By Using More Effective And Efficient Tools To Manage, Analyze And Evaluate Productivity And Profitability Of Operations

Global Gaming Expo 2006

how to participate
How to Participate
  • Talk to a representative in the booth
  • Pick up a membership CD
  • Pick up a Standards CD

(Includes pre-release of the G2S standard!)

  • Visit the GSA website at

Global Gaming Expo 2006