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\nVisit Below Link, To Download This Course:\n\nhttps://www.tutorialsservice.net/product/mktg-410-phase-1-individual-project-latest-ctu/\n\nOr \nEmail us on\nSUPPORT@TUTORIALSSERVICE.NET\n\nMKTG 410 Phase 1 Individual Project Latest-CTU\nMKTG410\nMKTG 410 Phase 1 Individual Project Latest-CTU\n8–10 PowerPoint slides with 100–150 slide notes plus a title, introduction, and reference slide\nDetails:\nWeekly tasks or assignments (Individual or Group Projects) will be due by Monday and late submissions will be assigned a late penalty in accordance with the late penalty policy found in the syllabus.\n

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mktg 410 phase 1 individual project latest ctu

MKTG 410 PHASE 1 INDIVIDUAL PROJECT LATEST-CTU

Visit Below Link, To Download This Course:

https://www.tutorialsservice.net/product/mktg-410-phase-1-individual-project-latest-ctu/

Or

Email us on

SUPPORT@TUTORIALSSERVICE.NET

MKTG 410 Phase 1 Individual Project Latest-CTU

MKTG410

MKTG 410 Phase 1 Individual Project Latest-CTU

8–10 PowerPoint slides with 100–150 slide notes plus a title, introduction, and reference slide

Details:

Weekly tasks or assignments (Individual or Group Projects) will be due by Monday and late submissions

will be assigned a late penalty in accordance with the late penalty policy found in the syllabus.

NOTE: All submission posting times are based on midnight Central Time.

Your company’s board of directors is interested in the international marketing plan proposal and has

asked you to do a cultural audit. Your audit will explore two main areas: (1) cultural factors related to

doing business in this particular country, and (2) a competitive analysis.

Develop a PowerPoint presentation organized as follows:

1. Cultural Factors

o Slide 1: Briefly describe the country’s history and its relevance to its current cultural state today.

o Slide 2: Identify customer demographic trends that are related to business activities in this particular

country.

o slide 3 4 briefly discuss custome

o Slide 3/4: Briefly discuss customers and traditions of the country’s citizens and how these can possibly

influence business there.

o Slide 4/5: Identify and discuss language issues and any other cultural implications of introducing your

product in this country.

o Slide 6: Provide an assessment of the geographic region and why this is a good fit for your company’s

product.

2. Competitive Analysis

o Slide 7/8: Analyze the industry in this particular country. Perform a SWOT analysis. For more on how to

conduct a SWOT analysis, see.mplans.com/how-to-perform-a-swot-

analysis/”>http://articles.mplans.com/how-to-perform-a-swot-analysis/.

o Slide 8/9: Based on what you learned in the competitive research, apply the four Ps of marketing to

your specific product by outlining the following:

Product (the features and benefits of the product)

Place (one possible outlet to sell the product in this particular country)

Price (one price strategy to consider in this particular market based on your competitive analysis)

Promotion (one promotional strategy to consider in appealing to your new global customers)

o Slide 9/10: Conclusion: Based on everything you researched, present a brief analysis of any similarities

between the domestic and international markets, any particular challenges and how you will manage

those challenges in your selected country.

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