\nVisit Below Link, To Download This Course:\n\nhttps://www.tutorialsservice.net/product/mkt-200-unit-8-quiz-4-latest-post/\n\nOr \nEmail us on\nSUPPORT@TUTORIALSSERVICE.NET\n\nMKT 200 Unit 8 Quiz 4 Latest-POST\nMKT200\nMKT 200 Unit 8 Quiz 4 Latest-POST\nQuestion 1\nWhich one of the following statements about direct marketing is true?\n• Direct marketing rarely occurs on a one-to-one, interactive basis.\n• Today’s marketers use database marketing to promote their offerings through personalized communications to small target groups or even individual customers.\n• Database marketing requires minimal initial investment beyond training personnel to code and mine data.\n• Though direct mail permits high target-market selectivity and can be personalized, it does not allow easy measurement of results.\n
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MKT 200 Unit 8 Quiz 4 Latest-POST
MKT 200 Unit 8 Quiz 4 Latest-POST
Which one of the following statements about direct marketing is true?
Direct marketing rarely occurs on a one-to-one, interactive basis.
Today’s marketers use database marketing to promote their offerings through personalized
communications to small target groups or even individual customers.
Database marketing requires minimal initial investment beyond training personnel to code and
Though direct mail permits high target-market selectivity and can be personalized, it does not
allow easy measurement of results.
A catalog is currently defined as a printed, bound piece of at least eight pages that sells multiple products
and offers a direct ordering mechanism.
Unsolicited, unwanted commercial email messages are classified as:
Which of the following are considered forms of traditional direct marketing?
telemarketing and kiosks
mobile and internet marketing
websites and blogs
social media and email
Which of the following statements about branded community Web sites is false?
They present brand content that engages consumers.
They offer a rich variety of brand information, blogs, videos, and activities.
They try to sell products to the members of the community.
They build closer customer relationships and generate customer engagement.
Because several broadcast systems now offer iTV capabilities, interactive TV is likely to become a more
widely used direct marketing medium.
One of the toughest public policy issues facing organizations today that use direct marketing techniques
prices that are too high
invasion of privacy
do not call lists
social media presence
As an international marketer, you must study the economy of countries in which you do business. If a
country has fast growth in manufacturing which is resulting in rapid economic growth, it is classified as
a subsistence economy
an industrial economy
a raw material exporting economy
an emerging economy
Groups of nations organized to work toward common goals in the regulation of international trade have
free trade zones
Companies that ignore cultural norms and differences, like mass marketing overseas like they might in
the USA, risk making some very embarrassing and expensive mistakes.
Transportation structure and market accessibility are indicators of market potential in the following
political and legal characteristics
Entering a foreign market by developing foreign-based assembly or manufacturing facilities is an example
Your company decided to enter a global market and will not change the product or the communication
strategy used in the home nation. This will save product development costs, manufacturing changes, and
promotion expenses. This describes:
Taxes on certain imported products designed to raise revenue or to protect domestic firms are called
There are three factors many critics point to when they charge that the American marketing system
causes prices to be higher than they would be under more sensible systems. Which of the follow is not
one of the three?
high costs of distribution
high advertising and promotion costs
excessive environmental protection laws
Other critics point to companies that deliberately produce products that will break, wear, rust, or rot
sooner than they should. This is a condition called:
The sustainable marketing concept means meeting the current needs of both the customer and the
Which of the following statements about consumerism is false?
The seller has the right to charge any price as long as there is no price discrimination among
similar kinds of buyers.
The buyer has the right to consume now in a way that will preserve the world for future
The buyer has the right to be protected from questionable products and marketing practices.
The seller’s rights are paramount to the buyer’s rights.
Developing new sets of environmental skills and capabilities falls under the sustainable value called:
new clean technology
A company should define its mission in broad social terms instead of in narrow product terms if it is truly
adopting a strategy of:
customer value marketing.