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nVisit Below Link, To Download This Course:nn nEmail us onnSUPPORT@TUTORIALSSERVICE.NETnnMKT 200 Unit 6 Quiz 3 Latest-POSTnMKT200nMKT 200 Unit 6 Quiz 3 Latest-POSTnQuestion 1nCosts that do not change with production or sales levels is best described as:n• fixed costsn• variable costsn• cost-based pricingn• competition-based pricingn

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mkt 200 unit 6 quiz 3 latest post


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MKT 200 Unit 6 Quiz 3 Latest-POST


MKT 200 Unit 6 Quiz 3 Latest-POST

Question 1

Costs that do not change with production or sales levels is best described as:

fixed costs

variable costs

cost-based pricing

competition-based pricing

Question 2

You want your customers to pay the existing price, or even a higher price, for the premium features and

services you provide. This is an example of:

good-value pricing

cost-based pricing

competition-based pricing

value-added pricing

Question 3

Total revenue equals total cost at:

the markup price.


the break-even point.

the target return point.

the point where total costs and variable costs are equal.

Question 4

If demand changes greatly with a small change in product price, the demand is inelastic.



Question 5

Which of the following statements about pricing strategies is false?

Value-based pricing is the reverse of cost-based pricing.

Cost-based pricing relies on consumer perception of value to drive pricing.

Pricing a product mix is often difficult because various products have related demand and costs,

and they face different degrees of competition.

Major price-adjustment strategies include discount and allowance, segmented, reference,

psychological, promotional, geographical, dynamic, and international pricing.

Question 6

producer > consumer

producer > manufacturer s rep > retailer > customer

producer > sales branch > business distributor > customer

producer > wholesaler > retailer > consumer

Question 7

A channel arrangement in which two or more companies at one level join together to follow a new

marketing opportunity is called a:

vertical marketing system

administered VMS

franchise organization

horizontal marketing system

Question 8

Stocking a product in as many outlets as possible is the goal of:

exclusive distribution


intensive distribution

selective distribution

intermediary distribution

Question 9

The concept that emphasizes teamwork (inside the company and among all channel members) to

maximize the performance of the entire distribution system is called:

integrated logistics management

mass marketing

supply chain management

multimodal transportation

Question 10

Which one of the following statements about retailers is false?

Retailers can be classified in terms of several characteristics, including the amount of service

they offer, breadth and depth of their product lines, relative prices they charge, and how they are


Department stores carry narrow product lines with deep assortments within those lines.

In a retailer cooperative, independent retailers contract with each other to set up a central buying

operation and conduct joint promotional efforts.

Retailers first must segment and define their target markets and then decide how they will

position themselves in these markets.

Question 11

Like a retailer, a wholesaler must decide on segmentation and targeting, differentiation and positioning,

and the marketing mix.



Question 12

A wholesaler who sends delivery trucks to grocery or pharmacy retailers, sets up displays, price the

goods, and maintain inventories is called a:

cash-and-carry wholesaler

drop shipper

rack jobber

producer s cooperative

Question 13

an advertising objective is a specific

An advertising objective is a specific communication task to be accomplished with a specific target

audience during a specific period of time. Advertising objectives can be classified by primary purpose:

to inform, persuade, or remind.

to influence, educate, or amuse.

to compare, contrast, and communicate.

to inform, educate, and compare.

Question 14

Which of the following statements about promotional strategies is false?

A company’s marketing communications mix is also called its promotion mix.

If the pull strategy is effective, consumers will demand the product from channel members, who

will in turn demand it from producers.

Integrated marketing communications encourages brand messages to be developed by different

departments within an organization.

Developments in communications technology are speeding the movement toward segmented


Question 15

Any paid form of non-personal presentation and promotion of ideas, goods, or services by an identified

sponsor is called:


personal selling

public relations


promotion mix

Question 16

By far, the fastest growing ad-spending category is:

personal selling

digital marketing

television and radio

sales promotion

Question 17

Which one of the following statements about promotion strategies is false?

A specific communication task to be accomplished with a specific target audience during a

specific period of time is called an advertising objective.


A marketer needs to know the reach, frequency, and impact needed to achieve an advertising


When developing an advertising strategy, your company’s creative department should first create

good ads, and then the media department should select the best media for those ads.

The objective-and-task method of setting a promotion budget is the most logical method because

it forces management to articulate its assumptions about the relationship between dollars spent

and promotion results.

Question 18

Carefully coordinating the company’s many communication channels to deliver a clear, consistent, and

compelling message about the organization and its brands is called:

integrated marketing communications

mass marketing techniques

downstream marketing communications

push promotional strategy

Question 19

Which of the following statements about personal selling is true?

Today, most salespeople are well-educated, well-trained professionals working to build and

maintain long-term customer relationships by listening to their customers, assessing their needs,

and organizing the company’s efforts to solve customer problems.

Designing sales force strategy and structure is a minor element of sales force management, and

as such is an aspect that most companies should not spend much time considering.

When sales are high, there should be a de-emphasis on prospecting as it is a time-waster.

Sales force automation systems have been developed for improving how salespeople feel about

their opportunities and value.

Question 20

You work for a small business and are deciding between personal selling and sales promotions. What is

your best strategy for combining these options?

business promotions

trade promotions

sales force promotions

event marketing.

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