MKT 200 UNIT 2 QUIZ 1 LATEST-POST

1. MKT 200 UNIT 2 QUIZ 1 LATEST-POST Visit Below Link, To Download This Course: https://www.tutorialsservice.net/product/mkt-200-unit-2-quiz-1-latest-post/ Or Email us on SUPPORT@TUTORIALSSERVICE.NET MKT 200 Unit 2 Quiz 1 Latest-POST MKT200 MKT 200 Unit 2 Quiz 1 Latest-POST Unit 2 Quiz 1 Question 1 Which of the following is most essential to any definition of marketing?     demand management the production concept customer relationships making a profit Question 2 When backed by buying power, wants become:     social needs demands physical needs exchanges Question 3 The art and science of choosing target markets and building profitable relationships with them is called:

2.     selling segmentation positioning marketing management Question 4 Which of the following best explains why consumers have greater power and control in today’s marketplace?   The production concept and competition have lowered prices. Through new communication technologies, customers have more access to information and more methods of sharing their opinions with other customers. Implementation of the product concept has resulted in continually improving products. Customer-driven marketing creates goods and services that meet customers’ future needs.   Question 5 The act of obtaining a desired object from someone by offering something in return speaks most closely to:     needs, wants and demands market offerings value and satisfaction exchange relationships Question 6 The set of benefits a company promises to deliver to its consumers to satisfy their needs is called:     a money-back guarantee low pricing a value proposition good customer service Question 7 Each department in a company that carries out value-creating activities can be thought of as a link in the company’s:     market development product development business portfolio value chain Question 8

3. The place a product occupies in the consumer’s mind relative to competitors’ products is termed:     product placement product position market segmentation market targeting Question 9 In the four P’s of the marketing mix, design, packaging, services, and variety all fall under the category of:     product price promotion place Question 10 Instead of thinking of selling products, marketers would be wise to take the customer’s view and think of:     providing convenience initiating two-way communication offering discounts offering solutions to problems Question 11 Regarding customer relationship groups, a long-term customer who has a very low contribution to overall profits is called a:     butterfly true friend barnacle stranger Question 12 A product with a low market growth rate and relatively high market share is known in the Growth-Share Matrix as a:     dog cash cow star question mark Question 13

4. If you want to sell new products to new markets, you are using a strategy called:     market penetration product development market initiation diversification Question 14 Your marketing department is currently researching the size, density, location, age, and occupations of your target market. Which environment is being researched?      psychographic economic demographic geographic cultural and social Question 15 Which of the following descriptions most accurately characterizes the baby boomers?      They are aging and slowing down. They are a shrinking market for new housing and home remodeling. They are past their peak earning and spending years. They hold 70% of the country’s financial assets. They were largely unaffected by the recent recession. Question 16 What is the first step in the marketing research process?      developing a marketing information system defining the problem and research objectives developing the research plan for collecting information implementing the research plan interpreting data and deciding on type of research Question 17 Secondary data consists of information:      that already exists somewhere but is outdated that does not currently exist in an organized form that already exists somewhere but was collected for another purpose that is used by competitors that the researcher can only obtain through surveys and observation

5. Question 18 Companies who use brand ambassadors are using a specific technique called:     opinion leading buzz marketing direct marketing values marketing Question 19 Researchers found that a number of well-known brands tended to be strongly associated with one particular trait, such as JetBlue with “being human”. Which of the following terms would a marketer use to describe a specific mix of traits that may be attributed to a particular brand?     brand personality product image product perception brand equity Question 20 You are bringing out a new product and want to be sure to reach those customers who will influence the choices of others. Which group will you target to carry your message?     laggards and late mainstream customers early mainstream and early adopters innovators and early mainstream early adopters and innovators Download now