nVisit Below Link, To Download This Course:nnhttps://www.tutorialsservice.net/product/mgt-401-module-4-case-latest-trident/nnOr nEmail us onnSUPPORT@TUTORIALSSERVICE.NETnnMGT 401 Module 4 Case Latest-TridentnMGT401nMGT 401 Module 4 Case Latest-TridentnModule 4 â€“ CasenMANAGING ORGANIZATIONAL CHANGEnCase AssignmentnFor this assignment, first do a thorough review of the required background materials and read up on each authorâ€™s discussion about Kotterâ€™s eight step model of change, Lewinâ€™s three step model, and the five steps involved in action research. All of the authors discuss at least one of these models. There are also some optional videos on some of these models that might help.n
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MGT 401 Module 4 Case Latest-Trident
MGT 401 Module 4 Case Latest-Trident
Module 4 – Case
MANAGING ORGANIZATIONAL CHANGE
For this assignment, first do a thorough review of the required background materials and read up on each
author’s discussion about Kotter’s eight step model of change, Lewin’s three step model, and the five
steps involved in action research. All of the authors discuss at least one of these models. There are also
some optional videos on some of these models that might help.
When you are done reviewing these models of organizational change, take a look at the scenarios
described in Questions 1-3. For each of these scenarios, explain which of the three models of change
would be most appropriate for this situation. Finally, Question 4 is a summary question that you should
also answer using the required readings. Explain your reasoning for each of your answers to the four
assignment questions, and use at least one of the required readings to support each answer. You are
required to cite at least one of the required videos or tutorials and two of required readings in your paper.
Your paper should be four to five pages in length:
1. Ten years ago the CEO of a company attempted to implement a major restructuring of her
company. However, this restructuring ended up being delayed repeatedly due to opposition from
both the employee union as well as by several senior managers. Now that ten years have
passed, it has become clear to the CEO that the change should have been implemented as now
the company is facing many of the problems that she predicted ten years ago. Furthermore, the
CEO believes the company will go out of business unless the restructuring is done. Also, in the
past ten years she has made peace with many union leaders and senior managers and believes
she might be able to get their support for a restructuring if you she is able to convince them of the
extreme necessity of making this change.
2. The Chief Financial Officer (CFO) and the Chief Marketing Officer (CMO) have a major
disagreement. The CFO wants to radically scale back expenditures on marketing and change the
focus of the organization away from expensive advertising and instead rely on cheaper
relationship marketing techniques. The CMO instead wants to greatly expand advertising, and
even wants the company to borrow money to finance a major new advertising campaign. Both
present detailed data to support their point of view, but the CEO cannot tell who is wrong or who
is right as the data they present is confusing and contradictory. Furthermore, the CEO does not
want to anger the marketing department or the finance department by seeming to favor one side
or the other. However, the CEO does see the need to make major changes in marketing strategy
and other areas in order to boost revenues.
3. A small town newspaper still has a loyal following in the town and in neighboring areas, especially
among the older residents. However, the publisher of the paper is concerned that nobody under
the age of 30 seems to ever read the paper and instead they get all their news from the internet.
Furthermore, all of the employees at the newspaper have been working there for over 20 years
and are very resistant to any type of change. The publisher wants to publish a print version only
once a week instead of every day, and instead focus on reporting the news through blogs and
social media. He is confident his well-qualified staff will be able do a good job in this new format,
but since they have been doing the exact same type of work for the last 20 years he is concerned
about rather extreme resistance to making any type of change in the workplace.
4. Conclude your paper with a discussion about which of the three change models you think is the
most useful and which one you think is the least useful. Support your answer with references to
the required background materials.
Follow the assignment instructions closely and follow all steps listed in the instructions
Stay focused on the precise assignment questions, don’t go off on tangents or devote a lot of
space to summarizing general background materials
List supporting references and cite sources in proper format
Use appropriate writing style in essay form (organization, grammar, and spelling).