\nVisit Below Link, To Download This Course:\n\nhttps://www.tutorialsservice.net/product/busn-115-week-4-quiz-latest-devry/\n\nOr \nEmail us on\nSUPPORT@TUTORIALSSERVICE.NET\n\nBUSN 115 Week 4 Quiz Latest-DeVry\nBUSN115\nBUSN 115 Week 4 Quiz Latest-DeVry\nQuestion 1. (TCO 3) Which of the following is true about a small business?\n• A small business is one that employs between 500 to 1000 employees.\n• A small business is usually funded by personal lines of credit and not through bank loans and microlenders.\n• A small business is one that is not dominant in its field.\n• A small firm usually curtails the freedom to innovate.\n• A small firm avoids risks that larger firms are willing to take.\n
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BUSN 115 Week 4 Quiz Latest-DeVry
BUSN 115 Week 4 Quiz Latest-DeVry
Question 1. (TCO 3) Which of the following is true about a small business?
A small business is one that employs between 500 to 1000 employees.
A small business is usually funded by personal lines of credit and not through bank loans and
A small business is one that is not dominant in its field.
A small firm usually curtails the freedom to innovate.
A small firm avoids risks that larger firms are willing to take.
Question 2. (TCO 3) Barbara owns a small florist shop that employs a couple of part-time floral
designers. She doesn’t expect her business to grow much, but it provides her with a comfortable income
and she enjoys what she does. Barbara’s business would be described as a _____.
Question 3. (TCO 3) TechPoint, a technical writing and business documentation firm, finds it difficult to
handle its training requirements. The company forms a one-year contract with Impact Inc., a language
training firm, to conduct training and refresher courses for their employees. This is an example of _____.
Question 4. (TCO 3) Five college graduates decide to open a laundry service company. They import six
commercial washing machines from Italy to set up a factory. In this case, the commercial washing
machines are best referred to as a(n) _____.
Question 5. (TCO 3) The introductory stage will be followed by a _____ stage for a successful product.
Question 6. (TCO 3) An organization decides to use crowdsourcing in its new product development
process. Crowdsourcing will be used during the _____ stage of product development.
Question 7. (TCO 4) Consumer purchasing differs from organizational purchasing in that consumer
is influenced more by subconscious and emotional factors
follows a formal buying process
has greater complexity in product usage
involves closer relationships between buyers and sellers
has a greater emphasis on economic payback
Question 8. (TCO 4) _____ refers to the increase in the value of a product with the number of customers
who use it.
Question 9. (TCO 4) Selling existing products to new markets is called _____.
Question 10. (TCO 4) Wholesalers differ from retailers in that wholesalers _____.
sell products to organizational customers
are marketing intermediaries
primarily sell products to consumers for personal use
cannot sell products to consumers for personal use
create place utility and time utility
Question 11. (TCO 4) AMS Technologies, a computer hardware reseller, purchases computer
components from leading manufacturers and builds fully operational personal computer systems
customized for specific consumer requirements, such as nonlinear video editing capabilities. The firm
sells its products to various companies and educational institutions. AMS Technologies belongs to which
of the following class of intermediaries?
Question 12. (TCO 4) Producers rely on a class of intermediaries called value-added resellers (VARs) to
assist with which of the following functions?
Transport the goods from the producer to the retail outlets
Assist with advertising, in-store displays, and other promotional efforts
Provide market information
Divide bulk quantities into smaller packages
Complete or customize solutions for customers
Question 13. (TCO 4) FunLearning Inc. is an American manufacturer of science kits and build-it toys for
children between 3 and 12 years of age. The firm uses organic and eco-friendly policies. It invests a lot of
money in advertisements aimed at increasing its brand awareness. The advertisements encourage
customers to ask local retailers for FunLearning toys. In this example, FunLearning Inc. uses which of the
following promotional strategies?
Question 14. (TCO 4) In _____, behaviorally targeted ads follow users even as they move on to other
search engine marketing
Question 15. (TCO 4) Institutional advertisements that present a company’s point of view on public
issues, such as education or healthcare, are known as _____ advertising.