busn 115 week 4 quiz latest devry n.
Download
Skip this Video
Loading SlideShow in 5 Seconds..
BUSN 115 WEEK 4 QUIZ LATEST-DEVRY PowerPoint Presentation
Download Presentation
BUSN 115 WEEK 4 QUIZ LATEST-DEVRY

Loading in 2 Seconds...

play fullscreen
1 / 4

BUSN 115 WEEK 4 QUIZ LATEST-DEVRY - PowerPoint PPT Presentation


  • 7 Views
  • Uploaded on

\nVisit Below Link, To Download This Course:\n\nhttps://www.tutorialsservice.net/product/busn-115-week-4-quiz-latest-devry/\n\nOr \nEmail us on\nSUPPORT@TUTORIALSSERVICE.NET\n\nBUSN 115 Week 4 Quiz Latest-DeVry\nBUSN115\nBUSN 115 Week 4 Quiz Latest-DeVry\nQuestion 1. (TCO 3) Which of the following is true about a small business?\n• A small business is one that employs between 500 to 1000 employees.\n• A small business is usually funded by personal lines of credit and not through bank loans and microlenders.\n• A small business is one that is not dominant in its field.\n• A small firm usually curtails the freedom to innovate.\n• A small firm avoids risks that larger firms are willing to take.\n

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about 'BUSN 115 WEEK 4 QUIZ LATEST-DEVRY' - tutorialsservicesnet


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
busn 115 week 4 quiz latest devry

BUSN 115 WEEK 4 QUIZ LATEST-DEVRY

Visit Below Link, To Download This Course:

https://www.tutorialsservice.net/product/busn-115-week-4-quiz-latest-devry/

Or

Email us on

SUPPORT@TUTORIALSSERVICE.NET

BUSN 115 Week 4 Quiz Latest-DeVry

BUSN115

BUSN 115 Week 4 Quiz Latest-DeVry

Question 1. (TCO 3) Which of the following is true about a small business?

A small business is one that employs between 500 to 1000 employees.

A small business is usually funded by personal lines of credit and not through bank loans and

microlenders.

A small business is one that is not dominant in its field.

A small firm usually curtails the freedom to innovate.

A small firm avoids risks that larger firms are willing to take.

Question 2. (TCO 3) Barbara owns a small florist shop that employs a couple of part-time floral

designers. She doesn’t expect her business to grow much, but it provides her with a comfortable income

and she enjoys what she does. Barbara’s business would be described as a _____.

mid-size enterprise

retail business

lifestyle business

high-growth venture

service business

Question 3. (TCO 3) TechPoint, a technical writing and business documentation firm, finds it difficult to

handle its training requirements. The company forms a one-year contract with Impact Inc., a language

training firm, to conduct training and refresher courses for their employees. This is an example of _____.

Downsizing

slide2

Outsourcing

vertical integration

market penetration

diversification

Question 4. (TCO 3) Five college graduates decide to open a laundry service company. They import six

commercial washing machines from Italy to set up a factory. In this case, the commercial washing

machines are best referred to as a(n) _____.

capital item

shopping product

expense item

convenience product

specialty product

Question 5. (TCO 3) The introductory stage will be followed by a _____ stage for a successful product.

Maturity

Research

Saturation

Growth

Infiltration

Question 6. (TCO 3) An organization decides to use crowdsourcing in its new product development

process. Crowdsourcing will be used during the _____ stage of product development.

business analysis

idea generation

idea screening

test marketing

commercialization

Question 7. (TCO 4) Consumer purchasing differs from organizational purchasing in that consumer

purchasing _____.

is influenced more by subconscious and emotional factors

follows a formal buying process

has greater complexity in product usage

involves closer relationships between buyers and sellers

has a greater emphasis on economic payback

Question 8. (TCO 4) _____ refers to the increase in the value of a product with the number of customers

who use it.

Cognitive dissonance

slide3

Possession utility

Network effect

Positioning

Form utility

Question 9. (TCO 4) Selling existing products to new markets is called _____.

market development

product development

market segmentation

market penetration

vertical integration

Question 10. (TCO 4) Wholesalers differ from retailers in that wholesalers _____.

sell products to organizational customers

are marketing intermediaries

primarily sell products to consumers for personal use

cannot sell products to consumers for personal use

create place utility and time utility

Question 11. (TCO 4) AMS Technologies, a computer hardware reseller, purchases computer

components from leading manufacturers and builds fully operational personal computer systems

customized for specific consumer requirements, such as nonlinear video editing capabilities. The firm

sells its products to various companies and educational institutions. AMS Technologies belongs to which

of the following class of intermediaries?

Retail outlet

Drop shippers

Manufacturers’ representatives

System integrators

Specialty stores

Question 12. (TCO 4) Producers rely on a class of intermediaries called value-added resellers (VARs) to

assist with which of the following functions?

Transport the goods from the producer to the retail outlets

Assist with advertising, in-store displays, and other promotional efforts

Provide market information

Divide bulk quantities into smaller packages

Complete or customize solutions for customers

Question 13. (TCO 4) FunLearning Inc. is an American manufacturer of science kits and build-it toys for

children between 3 and 12 years of age. The firm uses organic and eco-friendly policies. It invests a lot of

money in advertisements aimed at increasing

money in advertisements aimed at increasing its brand awareness. The advertisements encourage

customers to ask local retailers for FunLearning toys. In this example, FunLearning Inc. uses which of the

following promotional strategies?

Operations strategy

Digital strategy

Pull strategy

Push strategy

Pricing strategy

Question 14. (TCO 4) In _____, behaviorally targeted ads follow users even as they move on to other

websites.

attack ads

advocacy advertising

cooperative advertising

remarketing

search engine marketing

Question 15. (TCO 4) Institutional advertisements that present a company’s point of view on public

issues, such as education or healthcare, are known as _____ advertising.

Product

Comparative

Cooperative

Advocacy

consultative