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BUSN 115 Introduction to Business and Technology Full Course-DeVry
BUSN 115 Introduction to Business & Technology
BUSN 115 Week 1 DQ 1 Latest-DeVry
Laws and Regulations (graded)
Do laws and regulations always restrict or impede the efforts of business professionals, or can they
actually help businesses? In addition to this, could you list some examples of laws or regulations that may
have impeded business lately?
BUSN 115 Week 1 DQ 2 Latest-DeVry
Entrepreneurship Failure (graded)
The risk of failure is an inherent part of free enterprise. Does society have an obligation to come to the aid
of entrepreneurs who try but fail? Why or why not? Also, please discuss some ways you can minimize
BUSN 115 Week 2 DQ 1 Latest-DeVry
Global Markets (graded)
How can a company use licensing agreements to enter world markets? What two fundamental product
strategies do companies choose between when selling their products in the global marketplace?
BUSN 115 Week 2 DQ 2 Latest-DeVry
Corporate Social Responsibility (CSR) (graded)
Is it ethical for companies to benefit from their efforts to practice corporate social responsibility? Why or
why not? How can anyone be sure that CSR efforts aren’t just public relations ploys?
BUSN 115 Week 3 DQ 1 Latest-DeVry
Starting a Business (graded)
What are the advantages of buying a business rather than starting one from scratch? What are the
advantages and disadvantages of owning a franchise?
BUSN 115 Week 3 DQ 2 Latest-DeVry
Early Adopters (graded)
Do you consider yourself an early adopter when it comes to trying out new products or new fashions, or
do you tend to take a wait-and-see attitude? How does your attitude toward new products and new ideas
influence your decision making as a consumer?
BUSN 115 Week 4 DQ 1 Latest-DeVry
Purchasing Process (graded)
Think of a product you recently purchased and review your decision process. Why did you need or want
that product? How did the product’s marketing influence your purchase decision? How did you investigate
the product before making your purchase decision? Did you experience cognitive dissonance after your
BUSN 115 Week 4 DQ 2 Latest-DeVry
Think about an advertisement (in any medium) that had either a strongly positive or strongly negative
effect on your attitude toward the product being advertised or the advertiser itself. Why did the ad have
this effect? If you responded positively to the ad, do you think you were being manipulated in any way? If
you responded negatively—and you are a potential buyer of the product that was advertised—what
changes would you make to the ad to make it more successful?
BUSN 115 Week 5 DQ 1 Latest-DeVry
Motivation Theories (graded)
Chapter 7 discusses several styles of leadership, including autocratic, democratic, and laissez-faire. How
do each of these styles relate to Theory X and Theory Y assumptions about workers?
BUSN 115 Week 5 DQ 2 Latest-DeVry
Benefit Choices (graded)
When you begin interviewing as you approach graduation, you will need to analyze job offers that include
a number of financial and nonfinancial elements. Which of these aspects of employment are your top
three priorities: a good base wage; bonus or commission opportunities, profit-sharing potential; rapid
advancement opportunities; flexible work arrangements; good healthcare insurance coverage; or a strong
retirement program? Which of these elements would you be willing to forego in order to get your top
BUSN 115 Week 6 DQ 1 Latest-DeVry
Supply-Chain Management (graded)
How can supply-chain management (SCM) help a company establish a competitive advantage? What are
ways that companies can improve their supply chains?
BUSN 115 Week 6 DQ 2 Latest-DeVry
Technology Improvement (graded)
Business is stalled. Sales last month were 10 percent less than the previous month and so far this month
is looking even worse than last month. Could technology help you answer the decrease in sales? What
technologies could you deploy to increase sales?
BUSN 115 Week 7 DQ 1 Latest-DeVry
Accounting Firm (graded)
The senior partner of an accounting firm is looking for ways to increase the firm’s business. What other
services besides traditional accounting can the firm offer to its clients? What new challenges might this
additional work create?
BUSN 115 Week 7 DQ 2 Latest-DeVry
Financial Control (graded)
The company you cofounded last year is growing rapidly and has strong prospects for an IPO in the next
year or two. The additional capital that an IPO could raise would let you hire the brightest people in the
industry and continue to innovate with new product research. There is one potential glitch: You and the
rest of the executive team have been so focused on launching the business that you haven’t paid much
attention to financial control. You’ve had plenty of funds from venture capitalists and early sales, so
working capital hasn’t been a problem, but an experienced CEO in your industry recently told you that
you’ll never have a successful IPO unless you clean up the financial side of the house. Your cofounders
say they are too busy chasing great opportunities right now and they want to wait until right before the
IPO to hire a seasoned financial executive to put things in order. What should you do and why?
BUSN 115 Week 3 Homework Latest-DeVry
LEMONADE STAND, PART I
As you have read about in our lecture, we have used a lemonade stand to help us understand some
basic concepts of business. As we pointed out, a lemonade stand has a simple business structure; yet, it
can help us understand almost every function of a firm; such as marketing, operations, finance,
technology, entrepreneurship and many other aspects. In our two assignments in this course, you will
own and operate your very own lemonade stand as you apply the knowledge you have learned from the
You have decided to open a lemonade stand in your local neighborhood. You have grand plans for this
stand and expect to attract many customers. In part I of this assignment, you will develop the basic
premise of your new company. Please answer the following questions, utilizing the textbook, to ensure
you apply the lesson we have learned in the previous weeks.
Develop a creative name for your Lemonade Stand, and then explain why a name is important
when you are considering branding options?
Create a Mission Statement for your Lemonade Stand (Chapter 7); then explain why a mission
statement is important for any company?
You are very involved in your community; please outline your CSR plan (Chapter 4) for your
The textbook lists many different types of pricing strategies, please pick one of these and explain
how you will deliver on this strategy with your stand. (Chapter 14)
Even though you only sell to local customers, you understand that you could package your
lemonade and sell it online globally. Evaluate whether or not the company should go global by
creating an online presence and selling your lemonade online (Chapter 3).
You are to write roughly 500 words in answering all questions posted above for your Lemonade
Stand. (Please note: you may list the questions in your paper and answer these in a step by step
process, but the word count will only apply to your written words).
The paper needs to be written in an APA format and should have at least your textbook listed as a
scholarly source in your bibliography. Please view the APA tutorial in your syllabus for more on how to
format your paper. Your paper should include a cover page and running header as stipulated by APA
This paper will be evaluated on how you apply the concepts that are detailed in the textbook to a practical
idea. In order to receive the highest grade, it is encouraged that you review the textbook and cite
specific area of the text in your responses (taking care in citing these properly). Additionally, while this is
not an English class, grammar will account for a portion of your paper. Please take care in writing a well
Note: For this paper and other papers that you will write in college, please note that when you reference
or cite a text, if you use words that are directly from a source, they must be in quotations and cited. If
you are just referencing them and have changed the words, a citation is all that is required. One final
point, when writing anything in college, you must adhere to the 80/20 rule: 80% of the papers should be in
your own words, while 20% make up any citations you may add. Violation of this rule could result in a
zero for the assignment.
Demonstrate a strong grasp of the question and be able to demonstrate an understanding of how the course
concepts apply to the situation.
Be sure you show mastery of the course content by applying concepts from the lectures and text and showing
citations from the text when answering the questions.
Write your answers clearly and succinctly using strong organization and proper grammar. Use citations
correctly. The paper must exceed 500 words (not including the cover page, citation or any repeating of the
A quality paper will meet or exceed all of the above requirements.
Lemonade Stand, Part II
Informal Business Report
In part II of this assignment, we continue to outline various business aspects of our lemonade stand. As
you continue to learn new concepts in this course, you have seen how a lemonade stand can help us
understand and apply these concepts. In Part II of your lemonade stand we will incorporate concepts
from previous weeks and apply these to your newly created company.
In week 3, you created a lemonade stand that you opened in your local neighborhood; you created a
name, developed a mission statement, outlined a CSR plan, and picked a pricing strategy for this new
company. This week you will continue to develop your idea by writing an informal business report that will
share your plans with a potential business investor. A report template is available in Doc Sharing to
guide you through formatting of this assignment; however, the main prompts you should address in the
Branding strategy. In Part I, you decided part of the brand when you developed your pricing
strategy. Continue with the other parts of the marketing mix (Place, Promotion, and Product),
and discuss how the lemonade stand should be branded utilizing this marketing mix (Chapter 14).
Opportunities for new locations. Your stand in your neighborhood has been very successful
and you are considering expanding operations. In doing so, you will need to outline some criteria
for potential new locations (Chapter 15).
Promotion plans. You have a $ 10,000 budget to promote your stand in the local
community. Please outline two or three ways you could promote this business (please include
costs involved in these promotions) (Chapter 16).
Employee Training. You have hired several people to run your lemonade stand, as you simply
are too involved in the strategic aspects of the business. As such, you have seen sales
drop. What are some ways you can motivate your employees to improve sales? (Chapter 10)
Once you have considered the points above, please provide responses and explanations using the
template provided in Doc Sharing (titled “Lemonade Stand Informal Business Report”). Utilize your
textbook and apply the lessons we have learned in previous weeks to develop and support your
plans. By offering support and developing your response, you must provide examples, elaboration, or
justification, often in the form of information gathered from your textbook. When integrating support from
your textbook, be sure to use APA style to provide in-text citations within the paragraph and a full end
reference on a separate Reference Page after the Business Plan. Examples of APA formatting are
included in the template.
You are to write roughly 500 – 750 words in answering all points posted above for your Lemonade Stand.
This informal business report will be evaluated on how well you apply the concepts that are detailed in the
textbook to a practical idea. In order to receive the highest grade, it is required that you review the
textbook and cite specific areas of the text in your responses (taking care in citing these properly in APA
style). Additionally, while this is not an English class and while the content of your ideas is most
important, grammar and sentence structure will account for a portion of your report grade. Please be
sure to write well-developed responses in complete sentence and paragraph format.
Note: For this assignment and other college writing assignments, please note that when you reference or
cite a text, if you use words that are directly from a source, they must be in quotations and cited. If you
are just referencing them and have changed the words, a citation is still required. One final point, when
writing anything in college, you must adhere to the 80/20 rule: 80% of the papers should be in your own
words, while 20% make up any citations you may add. Violation of this rule could result in a zero for the
Demonstrates a strong grasp of the prompts by fully addressing required components with creativity, insight, and
Demonstrates understanding of the course content by applying concepts from the lectures and text and showing
citations from the text when addressing the prompts. The report clearly explains business plans to an investor as
Responses follow a clear purpose and are written succinctly using strong organization, development, and proper
grammar. Citations and a Reference Page are correctly formatted using APA style. Word count for the business
report should be between 500 – 750 words (not including the Reference Page or template information).
A quality assignment will meet or exceed all of the above requirements.
BUSN 115 Week 2 Quiz Latest-DeVry
Question 1:(TCO 1) A(n) _____ is a framework of how a business intends to generate revenue.
strategic management tool
Question 2: (TCO 1) Which of the following statements is true regarding business mindset?
It involves seeing the business from the outside in.
It is incompatible with corporate responsibility.
It involves appreciating the challenges a company faces in satisfying customer needs.
It involves acknowledging that businesses always benefit society.
It involves ignoring one’s customer experiences.
Question 3. (TCO 1) Which of the following positions would be responsible for establishing the long-term
financial goals of the company, investing its funds and raising capital for the business?
Chief information officer
Question 4. (TCO 1) Which of the following is a characteristic feature of economic contraction?
Decreased unemployment rates
Decreased consumer spending
Question 5. (TCO 1) _____ is a steady rise in the average prices of goods and services throughout the
Question 6. (TCO 1) _____ taxes are levied on earnings of individuals to help fund Social Security,
Medicare, and unemployment compensation.
Question 7. (TCO 1) _____ intelligence involves reasoning, problem solving, memorization, and other
Question 8. (TCO 1) The overall plan might be supported at the next level down by such plans as a
research and development plan, a manufacturing plan, and a marketing plan. Such functional plans are
called _____ plans.
Question 9. (TCO 1) The first step in managing organizational change is _____.
monitoring continued progress of the change effort
identifying the need for change
reinforcing the changed behavior
analyzing the forces acting against the change
choosing the technique to be used in instituting the change
Question 10. (TCO 2) _____ limit the amount of particular goods that countries allow to be imported
during a given year.
Restrictive import standards
Question 11. (TCO 2) The North American Free Trade Agreement (NAFTA) was formed by the United
States, Canada, and _____.
Question 12. (TCO 2) Transparency International is a(n) _____.
accounting agency that promotes the use of unified accounting systems across the world
watchdog group that works to reduce business-government corruption around the world
agency that works toward implementing protectionist regimes across the globe
agency of the United Nations that is formed to mediate international negotiations
agency of the United Nations that is formed to investigate transparency issues in international
Question 13. (TCO 2) _____ are the principles and standards of moral behavior that are accepted by
society as right versus wrong.
Question 14. (TCO 2) Which of the following is an example of whistle-blowing?
An employee discloses confidential information about the company to a rival firm for personal
An employee suggests some process changes to his manager that he claims will increase the
productivity of the team.
An employee avoids taking ownership of his mistakes by blaming it on his coworkers.
An employee informs the manager that some of his team members are misusing confidential
customer details from the company database.
An employee who is unsatisfied with his performance appraisal requests his manager for a re-
evaluation of his performance.
Question 15. (TCO 2) Which of the following statements is true regarding ethical decision making?
When an employee is unable to make a decision because more than one side of an issue can be
supported with valid arguments, it is called an ethical lapse.
The disclosure of information by a company insider that exposes unethical behavior by others
within the organization is called an ethical lapse.
Stakeholders’ needs often conflict, requiring managers to make tough decisions about resource
Making objective decisions will lead to ethical lapses.
When the question of what is right and what is wrong is clear, ethical decisions are easy to
BUSN 115 Week 4 Quiz Latest-DeVry
Question 1. (TCO 3) Which of the following is true about a small business?
A small business is one that employs between 500 to 1000 employees.
A small business is usually funded by personal lines of credit and not through bank loans and
A small business is one that is not dominant in its field.
A small firm usually curtails the freedom to innovate.
A small firm avoids risks that larger firms are willing to take.
Question 2. (TCO 3) Barbara owns a small florist shop that employs a couple of part-time floral
designers. She doesn’t expect her business to grow much, but it provides her with a comfortable income
and she enjoys what she does. Barbara’s business would be described as a _____.
Question 3. (TCO 3) TechPoint, a technical writing and business documentation firm, finds it difficult to
handle its training requirements. The company forms a one-year contract with Impact Inc., a language
training firm, to conduct training and refresher courses for their employees. This is an example of _____.
Question 4. (TCO 3) Five college graduates decide to open a laundry service company. They import six
commercial washing machines from Italy to set up a factory. In this case, the commercial washing
machines are best referred to as a(n) _____.
Question 5. (TCO 3) The introductory stage will be followed by a _____ stage for a successful product.
Question 6. (TCO 3) An organization decides to use crowdsourcing in its new product development
process. Crowdsourcing will be used during the _____ stage of product development.
Question 7. (TCO 4) Consumer purchasing differs from organizational purchasing in that consumer
is influenced more by subconscious and emotional factors
follows a formal buying process
has greater complexity in product usage
involves closer relationships between buyers and sellers
has a greater emphasis on economic payback
Question 8. (TCO 4) _____ refers to the increase in the value of a product with the number of customers
who use it.
Question 9. (TCO 4) Selling existing products to new markets is called _____.
Question 10. (TCO 4) Wholesalers differ from retailers in that wholesalers _____.
sell products to organizational customers
are marketing intermediaries
primarily sell products to consumers for personal use
cannot sell products to consumers for personal use
create place utility and time utility
Question 11. (TCO 4) AMS Technologies, a computer hardware reseller, purchases computer
components from leading manufacturers and builds fully operational personal computer systems
customized for specific consumer requirements, such as nonlinear video editing capabilities. The firm
sells its products to various companies and educational institutions. AMS Technologies belongs to which
of the following class of intermediaries?
Question 12. (TCO 4) Producers rely on a class of intermediaries called value-added resellers (VARs) to
assist with which of the following functions?
Transport the goods from the producer to the retail outlets
Assist with advertising, in-store displays, and other promotional efforts
Provide market information
Divide bulk quantities into smaller packages
Complete or customize solutions for customers
Question 13. (TCO 4) FunLearning Inc. is an American manufacturer of science kits and build-it toys for
children between 3 and 12 years of age. The firm uses organic and eco-friendly policies. It invests a lot of
money in advertisements aimed at increasing its brand awareness. The advertisements encourage
customers to ask local retailers for FunLearning toys. In this example, FunLearning Inc. uses which of the
following promotional strategies?
Question 14. (TCO 4) In _____, behaviorally targeted ads follow users even as they move on to other
search engine marketing
Question 15. (TCO 4)Institutional advertisements that present a company’s point of view on public
issues, such as education or healthcare, are known as _____ advertising.
BUSN 115 Week 6 Quiz Latest-DeVry
Question 1. (TCO 5) A diagram that shows how employees and tasks are grouped and where the lines of
communication and authority flow is called a(n)_____.
Question 2. (TCO 5) Which of the following chain-of-command systems was developed to address the
need to combine specialization with management control?
Question 3. (TCO 5) _____ are those activities in which a company excels and has the potential to
create competitive advantages.
Span of management
Economies of scale
Question 4. (TCO 5) Ace Inc., an American multinational computer software company, has a large
number of hierarchical levels. Each manager is responsible for a few employees and maintains a tight
control on them. At Ace Inc., the time taken to make decisions is very high, as each decision needs to go
through numerous management layers. Which of the following statements is true about the organizational
structure of Ace Inc.?
Ace Inc. has a narrow span of management.
Ace Inc. is a flat organization.
Ace Inc. lacks work specialization.
Ace Inc. is a decentralized organization.
Ace Inc. encourages employees to form self-managed teams.
Question 5. (TCO 5) Kelly, who had recently joined an organization, participates in all corporate events
because she wants to be accepted as a friend by her coworkers. According to David McClelland’s three-
needs theory, this desire is known as _____.
need for power
need for achievement
need for self-esteem
need for affiliation
need for security
Question 6. (TCO 5) Which of the following theorists developed the three-needs theory of motivation that
highlights needs for power, affiliation, and achievement?
Frederick W. Taylor
Question 7. (TCO 5)_____ connects an employee’s efforts to the outcome he or she thinks will result
from those efforts.
Herzberg’s two-factor theory
David McClelland’s three needs theory
Question 8. (TCO 5) _____ refers to the idea that carefully designed performance targets and aims can
motivate employees to higher performance.
Herzberg’s two-factor theory
David McClelland’s three-needs theory
Question 9. (TCO 5) Which of the following statements is true about management by objectives?
It suggests that employee satisfaction depends on the perceived ratio of inputs to outputs.
It has not been validated by experimental research.
It reduces employee involvement in goal setting and decision making.
It reduces employee stress by removing specific goals and targets.
It ensures that employees’ activities are directly linked to achieving the organization’s long-term
Question 10. (TCO 5) The process of attracting appropriate applicants for an organization’s jobs is
known as _____.
Question 11. (TCO 5) Which of the following acts prohibits any form or testing that can be construed as a
pre-employment medical examination?
The Taft-Hartley Act
The Landrum-Griffin Act
The Wagner Act
Americans with Disabilities Act
Fair Labor Standards Act
Question 12. (TCO 6) The sequence of activities that takes the longest time from start to finish in a PERT
diagram is called the _____ path.
Question 13. (TCO 6) _____ refers to the creation of a unique good or service for each customer.
Question 14. (TCO 6) _____ refers to the creation of identical goods or services in large quantities.
Question 15. (TCO 6) Dell Computers allows customers to place orders online. The company produces
major parts using bulk production and allows customers to personalize such features as software, color,
memory size, and screen size. This type of manufacturing is an example of _____.