The Art of Brand Storytelling

1. The Art of Brand Storytelling hirecontentwriter.in

2. Marketing and Storytelling for Businesses • When it comes to digital marketing for small businesses or just marketing in general, a brand with a story plays an important role on the road to success. • Every brand has a story, something that not even the owner may know. • This story most excites the audiences who are looking for something meaningful online, something they can relate to and connect with.

3. Sometimes, USP = Recall, A brand story Did you know, before the digital revolution, ‘Natural Ice Cream’ used a brand story that gradually made it one of the most unique, if not popular, ice cream brands in the city of Mumbai amongst middle-class citizens, through word of mouth only. The brand story was a simple but memorable one, built around its core identity, that differentiated it from most of the other ice cream brands in Mumbai at the time: • It emphasized on using only natural fruit pulp. • It rejected most types of artificial preservatives and sweeteners.

4. Enhance USP, Dig in From a marketing perspective, what they did correctly after that was to stick with the concept of naturalness as a part of their brand story to their target customer group. Eventually, even with minimal advertising, its popularity grew because its brand story stayed true to the product’s essence, and it is now a nation-wide company.

5. Think Like Your Target Audience Why is digital marketing, for small businesses so competitive? For any company, it is paramount to reach as many potential customers as possible. And digital marketing has the maximum reach compared to other types of marketing—so, most companies are competing online, usually to gain prominence on the Google search engine results pages (SERPs).

6. Be Focused on your Audience Needs Look inwards toward your brand’s objective. Try to recognize the needs and goals of audience groups and publish content that they will find useful in the long run. This content should be related to all the possible topics of your industry vertical. Do not hesitate to use professional content writing services.

7. Examples of Using Target Audiences in Brand Storytelling For example, a content writing agency like ours could focus on 2 target groups—small-size company owners and medium-size company owners in India, both are aspirants and would love to have a content partner with marketing exposure to help their business grow. Then, in trying to market ourselves, we would look into all the possible needs of potential clients who need content writing services, as they browse through our pages—posts on what content writing is, how to make a blog more readable, and, as in this case, how to frame an appropriate narrative for a brand.

8. Each customer group has unique needs, and your job is to uncover, understand, and target these needs. Your goal is to put out content that has such an effect that your consumers say, “This brand understands me in a way others don’t.” Your story needs to resonate in such a way that it makes sense for them to follow your digital process.

9. Read more about The Art of Brand Storytelling? The Smart Marketers Guide Thank You hirecontentwriter.in