Generating Leads with LinkedIn

1. Generating Leads with LinkedIn DATE – 28-06-2022

2. Why Leads are Important? It is critical for a Businessto generate leads in order to succeed. Most firms will lack the sales and consumer base necessary to develop without leads. Customers are fickle, so companies can’t count on their instincts. They must use strategies in order to attract the types of consumers they wish to have. Without such a strategy, a company will be unsure as to what kind of people it should be targeting – and without this identity, most companies will have trouble generating leads.Typicalbusinesses need a constant influx of potential clients to maintain their success.

3. Why to Focus on LinkedIn? LinkedIn is the largest professional network in the world. The site is a great fit for businesses, not only to promote themselves but to establish connections and build relationships. LinkedIn is the best website to attract top talent to your business. LinkedIn company pages offer a dedicated careers page, which allows you to showcase your open job opportunities to the right people. As well as directing potential employees to your business, LinkedIn is a great place to look for top prospects. LinkedIn is the most successful social media site for a business, in terms of networking and finding new talent. In conclusion it is highly recommended a company, no matter how big or small, has a LinkedIn company page and makes sure to keep it updated as much as possible to get the most out of the website.

4. Using LinkedIn to Power Your Business Use LinkedIn as a Networking Tool - To take full advantage of LinkedIn’s networking capabilities, you need to do three things: Connect with people Build an all-star profile Interact with others Use LinkedIn as a Publishing Platform - LinkedIn is an excellent resource for content creators. Not only can you post status updates and link back to content on your site, you can also use LinkedIn as a native publishing platform and create exclusive content for your LinkedIn audience. LinkedIn is the only social media network that you can use as a publishing platform for articles.

5. I Use LinkedIn for Online Reputation Management - Obviously you want content from your site to rank, but it’s also a best practice to claim all the social profiles you can in your business’ name – even if you don’t plan to be extremely active on them. This is because social media profiles, including a LinkedIn profile, almost always show up on the first page of search engine results for a business’ (or individual’s) name. Generate Leads, Drive Conversions - LinkedIn users have buying power: 44% earn more than $75,000 in a year. You can form strategic partnerships: 61 million LinkedIn users are considered senior-level influencers.

6. Generating Leads with LinkedIn  Make sure your executives have a strong LinkedIn presence - "[Executives are] trendsetters. They can make statements about what they stand for, and in many cases, develop a strong following in relatively short order.” Krawcheck uses LinkedIn wisely, leveraging the platform to promote content from her own investment company while also liking or sharing other relevant financial content geared towards women. Ultimately, Krawcheck uses LinkedIn to build a personal brand and help her followers find valuable content related to investing and women in finance. Ideally, your executives should be doing the same. Create a powerful LinkedIn Page for your business - Once you've ensured your own executives have a strong LinkedIn presence, it's time to cultivate an impressive page.You'llwant to ensure your page is active, with thought-provoking content and contributions to conversations already happening on LinkedIn.

7. I Post relevant content and updates– To ensure your LinkedIn page and profile are strong, consider posting various content types, including video. Featuring this industry-relevant content can help you position yourself as a knowledgeable source and establish relevance and credibility with potential customers. When you’re recognized as an insightful, valuable source, you’ll begin to develop connections with like-minded professionals that fit your ideal customer profile. Join LinkedIn groups your clients and customers are in. -- LinkedIn, at its core, is a social platform like any other. Just as you can on Facebook, users can create groups centered around industry-relevant interests, and you should join these groups and have conversations with other professionals. You can post content and updates to encourage discussions about relevant topics or simply talk about the services you offer.

8. h Ensure you have strong sales and marketing alignment. – You're likely all too familiar with the recent shift in consumer buying behavior. Nowadays, customers are researching online ahead of time and typically use marketing content to inform their purchasing decisions before even reaching out to a sales rep. Shriberdescribes the shift like this: "What you're seeing now, is consumers are becoming more savvy about learning about products and services that they need and progressing deep into the sales process before they reach out, raise their hand, and say that they need help." Check Out Saletancy Offerings. THANK YOU