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Workshop Tameus project, July 8, 2013

Business Model and Future of the Swiss Feed Database Monika Boltshauser. Workshop Tameus project, July 8, 2013. Outline. Milestones of the Swiss Feed Database Customer Segments and Benefit Service P ackages Partners Budget Revenue Outlook. Milestones of Swiss Feed Database (1).

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Workshop Tameus project, July 8, 2013

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  1. Business Model and Future of the Swiss Feed DatabaseMonika Boltshauser Workshop Tameus project, July 8, 2013

  2. Outline • Milestones of the Swiss Feed Database • Customer Segments and Benefit • Service Packages • Partners • Budget • Revenue • Outlook

  3. Milestones of Swiss Feed Database (1) Print versions ofFeed Recommendations and Nutritional Value Tables of RuminantsGreen Book and Feed Recommendations and Nutritional Value Tables of Pigs Yellow Book 1979 1992/93

  4. Milestones of Swiss Feed Database (2) Conception (Agroscope), Programming (ETHZ, Prof. H. Hinterberger) Online publishing, German + French versions Link to E-Feed learning tool (feed catalogue with information to quality aspects and feeding restrictions – is used for lectures in feed science at veterinary and agronomic faculties) Online updating 2005 - 2007 Nutrient and nutritive values for more than 600 raw materials and roughage for ruminants, pigs, horses and poultry (mean values) 2007/2008 2007 - 2013

  5. Milestones of Swiss Feed Database (3) Managing Time-Varying Measurement Sets in Databases (TAMEUS) Data Warehouse: - detailed and aggregated feeding values - geographical, temporal, biological and technical information - Visualizations on Google Maps and multiple charts 2011 - 2014 DatabaseTechnologyResearch Group, University Zürich Prof. M. Böhlen, Dr A. Taliun, F. Cafagna 2013 - Online updatings Further development… (see outlook)

  6. Customer Segments and Benefit Individual farmers Feed industry Extension services • Require sortable table with up-to-date aggregated nutrient contents for calculating feeding plans and nutrient balance sheets • save time and costs (analysis and feed) • protecting environment • monitoring of the feeding value Education and governmental organizations • Use it for teaching/daily work • benefit from an intuitive and simple navigation • up-to-date feed data • information platform Agricultural research • Is interested in detailed information enhanced by charts, maps, statistics and search refinement •  data history •  trend analysis • correlations between nutrients • pattern recognition • monitoring of ecologically relevant parameters

  7. Service Packages Free of charge:collaborators Agroscope, BLW, e-feed group, sponsors, partners

  8. Partners Support us with feed data • Animal feed laboratories • UFAG Laboratorien, Sursee • Eurofins, Schönenwerd • Animal feed companies • UFA, Herzogenbuchsee • Wydenzentrum E-Feed catalogue with information to quality aspects and feeding restrictions E-Feed Learning Tool - School of Agricultural, Forest and Food Sciences

  9. Budget for 3 years (in CHF) More funds are needed for further research & development as of the end of 2014

  10. Revenue Revenue sources for the needed funds • Subscription • Advertising campaign starting in July 2013 with the new feed database • Sponsoring • Contact potential sponsors started in 2012 (18 contacts, 1 sponsor accepted) • Foundations/Research programs • Submit a request for research funds Agroscope 2014 (in Aug. 2013) • Apply for other funds

  11. Revenue Possible difficulties • Federal Office • government-financed: open access versus paid access • Official Feed Inspection versus feed services • annual budget cuts • Sponsors • sponsors wait and see  we have to give them a benefit (= more users of the feed database) • Swiss market • decreasing agricultural sector (farms, feed companies) • limited possibility of expansion abroad

  12. Outlook Feed Basics on To produce a widely recognised reference platform for accurate and extensive feed information Relevance at local level Fine tune animalfeedingatfarmlevelwhichis essential fortheefficientuseofresourcesandlowemissions (particularly P + N) Relevance at national level The monitoringoffeedqualityyieldsindications on theaveragenutrientcontentandtheextentofthevariabilityalongspaceandtime Long termgoals Toestablish links withotherdatabasescontainingclimate, geographicorother GIS-baseddata. www.feedbase.ch

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