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Measuring and Understanding the Use of Online Corporate Investor Relations Information

Measuring and Understanding the Use of Online Corporate Investor Relations Information. Andrew Lymer Nick Rowbottom Amir Allam. Project Aims and Objectives. To develop, test and evidence a methodology to support understanding of the usage of online corporate investor relations information.

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Measuring and Understanding the Use of Online Corporate Investor Relations Information

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  1. Measuring and Understanding the Use of Online Corporate Investor Relations Information Andrew Lymer Nick Rowbottom Amir Allam

  2. Project Aims and Objectives • To develop, test and evidence a methodology to support understanding of the usage of online corporate investor relations information. • Explore and report on an examination of our dataset of large UK corporations to identify aggregate patterns of usage including: • usage of each main areas of investor relations websites • user profiles based on geographical location, timing of access etc • usage based on industry sector • changes in usage over time • etc…

  3. Collecting web logs 2. Log of request Internet 1. Request made 3. File sent

  4. Collecting web logs Internet 4. Log of request 1. Request made 2. Cookie check ? 3. Cookie reply ? 5. File sent

  5. Data Extraction Process Log Files Number of Page Views and Visits Run Log Analyser Software Usage of Annual Report Contents Match Annual Reports, Contents, and URLs Build Site Map

  6. Sample Results

  7. Benchmarking Investor Relations Website Usage The benchmark considers 3 dimensions Level of Website Usage High Med. Low Time General Monthly / Quarterly Details and content IR & AR * IR & AR Contents • IR = Investor Relations • AR = Annual Reports

  8. Timetable and Progress In Progress Done

  9. Partners

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