“Walgreens Raising the Fashion Quotient”. Patty Brantley Hien Nguyen Amanda Randall. Brief Introduction. Our Article.
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"We've always been a strong destination for health and beauty, and now we're layering on the fashion, jewelry, accessories and apparel angle to even further meet shoppers' lifestyle needs,"
-Tiffani Bruce, Walgreens spokesperson
$42 million annually in revenue
5,580 stores in 2006
Founded in 1962
$52 Million annually in revenue
1,488 stores in 2006Walgreens vs. Target
Differentiate themselves from pharmacy competitors such as Rite-Aid and CVS
Tap in to the needs of woman shoppers
Change retail mix to fit demographicGoals
By Rusty Williamson