1 / 23

Promotional offer

Promotional offer. 2008/2009. BASKETBAL L PARDUBICE more than 50 years of tradition. About BK Pardubice a.s.

tuan
Download Presentation

Promotional offer

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Promotional offer 2008/2009

  2. BASKETBALL PARDUBICEmore than 50 years of tradition

  3. About BK Pardubice a.s. Basketball club Synthesia Pardubice entered new period of its actions with reference to more than 50 years of tradition in Pardubice. Thanks to tight cooperation with Pardubice town hall matches of A-team BK Synthesia Pardubice have started to take place in ČEZ Arena since season 2006/2007. ČEZ Arena is one of the most advanced sports halls in Czech republic. Surly this circumstance contributes to highest attendance to matches in Mattoni NBL - the latest record is 4 250 spectators watching Synthesia Pardubice against ČEZ Basketball Nymburk (7th Jan 2007). Club gained new strategic investor Natland Group in spring 2007 which led to transformation from civic association to ambitious incorporated company BK Pardubice a.s. To play long-term and high-quality basketball based on clear advanced professional pillars is the main vision of BK Pardubice.

  4. Pillars of projectOur vision is based on tradition TOP teamMattoni NBL, Czech Cup, EP Marketingaiming high attendance, partners, media… Youthstrong project´s background Scouting teamwork Background fans, supporters Charitysupporting projects by our patronage, taking action against drug use, visiting hospitals, handicapped children… 4

  5. A-TEAM 2007/2008so-called bronze season Mattoni NBL bronze medals European Cup 3rd place Czech Cup 3rd place Attendance: 1st place in MNBL Representation: in all categories 5

  6. MATTONI NBL 2007/2008BK Pardubice – bronze team 6

  7. Attendance (home-ground + host-ground) …50 000 + POTotal attendance Mattoni NBL 280 000 Clearly the highest attendance in CZ - BK Pardubice ČEZ ARENA • The highest attendance at home-ground in MNBL 2007/2008 • The highest average attendance at 1 match (1 500) • The highest attendance at play off: 3 matches – 10 000 people, which is the highest average in play-off • The highest attendance at one match MNBL (3 500 people) 7

  8. TV broadcasts11+ identical number of reruns(more than 2 200 min) 8

  9. Youth of BK Pardubicetradition, hatch of excellent players, the top in CZ AIM: Conception of work with basketball talents from all categories • U18 JUNIORS (EXTRALEAGUE) • U18 „B“ JUNIORS • U16 CADETS (EXTRALEAGUE) • U16 „B“ CADETS • U14 TRAINEES • U14 „B“ TRAINEES • U13 OLDER UNDER-TRAINEES • U12 YOUNGER UNDER-TRAINEES • U11 YOUNGEST UNDER-TRAINEES • Coaching: chief coach + 6 coaches standing behind youth scores 9

  10. Elementary offer of advertising products„Our professional touch as a instrument for your marketing strategy.“ • Advertising on the playing field • advertising on boards around playing field • newLED BANNERS – ELECTRONIC BANNERS • Advertising on electronic cube in ČEZ Arena • Advertising in arena background(VIP room, press room, corridors, stairs) • Logos on outfits and team sportswear • Advertising in printed materials of BK Pardubice • Vehicles of team members, V.I.P. cards, season tickets, bulletins, web pages, • sponsorships • Sponsorships packages set (club partner) • Advertising on BK Pardubice web pages • Other options - individual projects We are able to arrange price chart according to your personal requests or arrange price chart of selected products. 10

  11. Advertising on the outfits…and other A-team sportswear Outfits, shorts, WARM UP, track suits Price chart depends on position, size of logos Media actions: • Printed materials, newspapers, www- coverage, tabs… • TV- live coverage, recordings, commentary, running commentary, statistics…. 11

  12. Advertising banners is ČEZ ARENANEWLED BANNERS LED BANNERS – highly advanced technology for advertising Media actions: TV- live broadcasting, recordings, news coverage… Photos: newspapers, www, bulletins… Events: Mattoni NBL and other according to contracts (MČR rowing…) 12

  13. Advertising on the playing field Media actions: TV- live broadcasting, recordings, news coverage… Photos: newspapers, www, bulletins… Events: Mattoni NBL and other according to contracts (MČR rowing…) 13

  14. Advertising on the cubein ČEZ Arena 14

  15. Other support • V.I.P areas (advertising board) • Press room (advertising board) • Vehicles of team members • FANSHOP and E-FANSHOP • Promotional goodies • Cheerleaders 15

  16. Printed materials, downloads, IT • Almanac Mattoni NBL • Time-out, Yearbooks • Orders of matches • Posters, cards of team members • Wallpapers • Invitation cards, business cards, headed papers, card calendars 16

  17. Web pageswww.bkpardubice.cz 17

  18. FANPOT- project to increase attendance in ČEZ ARENA For every record breaking attendance at home ground, BK Pardubice dedicates 20% of entrance fee to charity. Current FANPOT will be noticeable during matches and presented in media and web pages We aim to break MNBL attendance records together with fans and supporters since 1st match of the season. SHOW during matches as a link to project FANPOT CHEERLEADERS BREAKDANCE and other activities Mascot Anthem Player's parade PR basketball events in schools ČEZ ARENA SHOWFANPOT – whole-seasonal project for fans 18

  19. Export of basketballbeyond the boundaries of Pardubice • Marketing – we aim to approach sport fans beyond the boundaries of Pardubice, that is why our attraction zone links with medium-term and long-term vision • Active support – debating with players and signing autographs in selected areas • Passive support – posters, printed material, media, • Events - with transport companies, partner companies, city authorities etc. 19

  20. ČEZ Arena Pardubicebasketball temple of Czech Republic 20

  21. Why BK Pardubice? • TOP project – future visions and ambitions, clear pillars • Conceptual work with youths – future • ČEZ ARENA • SHOWduring matches • EVENTS – representations, exhibitions, MČR • Tradition – more than 50 years of tradition • QUALITY and PROFESSIONAL TOUCH 21

  22. BASKETBALL PARDUBICEmore than 50 years of tradition

  23. At the end We highly appreciate your positive approach. We trust that together we could reach an agreement about cooperation which would be beneficial both for your company and Basketball Pardubice and also for general public. We are ready to further specify all ways of cooperation, possibly to join you to look for new options to promote your company. We would be more than happy to present you with actual sponsorship package Kind regards Miroslav Havlíček Chairrman of managing board BK Pardubice a. s., V Ráji 311, 530 02 Pardubice Mobile: +420 602 703 709, Fax: +420 466 303 979 End of presentation

More Related