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Public Affairs

Public Affairs. CITY OF LAWTON, PRIDE OF THE SOUTHWEST. “5 W’S & THE H ” WHO | WHAT | WHEN | WHERE | WHY | HOW. Who?. TIFFANY MARTINEZ VRSKA, Community Relations Director, Since May 2017. SGT. TIMOTHY JENKINS LPD Pubic Information Officer, Since October 2016. Housed at: City Hall

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Public Affairs

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  1. Public Affairs CITY OF LAWTON, PRIDE OF THE SOUTHWEST

  2. “5 W’S & THE H” WHO| WHAT | WHEN | WHERE | WHY | HOW

  3. Who? TIFFANY MARTINEZ VRSKA, Community Relations Director, Since May 2017 SGT. TIMOTHY JENKINS LPD Pubic Information Officer, Since October 2016 Housed at: City Hall Supervisor: Chief of Police Areas of responsibility/ support: 1 Major Department, 6 Divisions • Housed at: City Hall • Supervisor: City Manager • Areas of responsibility/support: 14 Major Departments, 50+ Divisions

  4. What? Communication: “a process by which information is exchanged between individuals through a common system of symbols, signs, or behavior; the exchange of information; information transmitted or conveyed.” -Merriam-webster dictionary

  5. What? (cont’d) Communication DUTIES&PRIORITIES INTERNAL COMMUNICATION CRISIS COMMUNICATION PUBLIC OUTREACH & EDUCATION MEDIA RELATIONS SOCIAL MEDIA & WEB MANAGEMENT STRATEGIC PLANNING MARKETING SUPPORT LEADERSHIP COUNSEL COMPLAINT RESOLUTION EVENT COORDINATION POLICY OVERSIGHT/CREATION SPEECH WRITING/SPECIAL PROJECTS The Lawton Proud positive image campaign began in 2015/16; both Vrska & Jenkins serve on the steering committee.

  6. When? Communication SCHEDULE&DEADLINES • TRADITIONAL but FLUID Schedules; on-call 24/7 – • Answers Press Inquiries, community inquiries, web inquiries; collaborates for City events, partner priorities, emergency management messaging • OUTWARD-FACING POSITIONS are never “off work” – • Must always be cognizant of organization affiliation and representation, even away from workplace or work-related functions. • DEADLINES may vary; importance of accuracy remains first priority – • Typically same-day turnaround for Press inquiries (often pushing other projects aside); speeches, letters, community responses may allow for additional time.

  7. Where? CommunicationEXPECTATIONS&STANDARDS (with the World at your Fingertips) • Communication in 2019 is: • Instantaneous • Easily digestible • Readily available • Often individualized • Communication professionals must: • Be resourceful, prepared, particular, strategic • Value quality and accuracy over immediacy

  8. Why? CommunicationWHY DOES IT MATTER? • Changes the conversation & culture by: • Establishing open lines of communication • Negating rumors/untruths • Bridging gaps between City & citizens Which all aids in the efficiency & effectiveness of local government, so that you are best served by the City of Lawton.

  9. How? CommunicationTOOLS&AVENUES • Traditional promotional outlets: • Media Ops – interviews, written materials, images • Online forums – website, social media platforms • Public Outreach – site-visits, community engagement • Additional valuable outlets: • RELATIONSHIPS – Collaborations and partnerships with other industry professionals and local agencies

  10. ? ? ? QUESTIONS? FEEDBACK? • TIFFANY MARTINEZ VRSKA – 580.351.4425 • SGT. TIMOTHY JENKINS – 580.917.1746

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