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<Company> Blogging Workshop

Join our comprehensive blogging workshop led by Francois Muscat, where you'll learn how to establish your online credibility through effective blogging strategies. Explore the reasons to blog, understand business blogging policies, and create a solid content blueprint. We'll cover essential plug-ins and tools, discuss how to write impactful posts, and share methods to measure your blogging success. Enhance your lead generation capabilities and position yourself as a thought leader in your industry through thoughtful content creation.

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<Company> Blogging Workshop

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Presentation Transcript

  1. <Company> Blogging Workshop How to go about blogging Francois Muscat

  2. Developing online credibility

  3. Discussion points • Reasons to blog • Business blogging policy • Content blueprint • Plug-ins & tools • How to write a post • Measuring success

  4. Reasons to blog • Online credibility • Lead generation through search optimisation • Thought leadership

  5. Intellient Blog • http://intellientblog-co-za.win30.glodns.net/

  6. Corporate Social Media Policy

  7. Social Media Policy

  8. Present Social Media Policy Employee Use Definitions Prohibited Subjects Supplement existing policies

  9. Blog Content plan - Brainstorm Focus on: • Categories • Subject matter

  10. Blogging policy • 1 post per week from each team member • Keep posts business benefit related • Keep it professional

  11. Keyword tool

  12. Plug-ins & Tools

  13. Content Blueprint

  14. Content Blueprint Article

  15. Content Blueprint Article cont…

  16. Writing the blog post

  17. Preview blog post

  18. Measuring Success

  19. Google Analytics

  20. Review & Improve performance • Unique visitors • Page views per visitor • Downloads • Responses • Mentions • Re-tweets

  21. Write blog post – 60 Minutes • Each attendee writes one post and we publish

  22. Summary & Questions

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