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Overview of Transportation Demand Management Montgomery County, Maryland. Presentation to BRAC Implementation Committee September 18, 2007 Sandra L. Brecher, Administrator Commuter Services Section. Division of Transit Services Organization & Mission. Division Chief – Carolyn G. Biggins

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Overview of Transportation Demand ManagementMontgomery County, Maryland

Presentation to BRAC Implementation Committee

September 18, 2007

Sandra L. Brecher, Administrator

Commuter Services Section


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Division of Transit Services Organization & Mission

  • Division Chief – Carolyn G. Biggins

  • Four Sections:

    • Ride On Bus Operations

      • 2 Depots – with a 3rd one planned

        • Silver Spring

        • Gaithersburg

        • North County (future)

    • Management Services

    • Customer & Operations Support

    • Commuter Services

  • Mission – Dedicated to Excellence in Mobility Options


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Commuter Services

  • Mission:

    Promote use of Alternative Modes to Single Occupant Vehicles (SOVs) to address congestion & air quality concerns

  • TDM = Transportation Demand Management

    “Any method of reducing demand for road

    capacity (primarily) during the peak period . . .”

    (Enabling legislation)

  • Peak period focused

  • Work Trip Focused = Employer/Developer focused:

    – Partnering w/ business/employment community

    www.montgomerycountymd.gov/commute


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Commuter Services

  • Backbone of TDM is Transit

    • All types of transit, including Metrorail, Metrobus, Ride On, MTA buses, MARC Rail

  • Promote all other commuting options (“modes”) as well, including:

    • Car/Van Pooling - Walking

    • Biking - Telework


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  • Create and/or promote amenities & “adjuncts” to make it easier, more attractive, sensible to use commute options

    • Parking Management (“Parking Parity”)

    • Car Sharing

    • Bike Routes/Racks/Lockers/Showers

    • Real Time Information (Next Bus/Signs of Times)

    • Pedestrian Amenities/Safety

    • SmarTrip; Smart Benefits

    • Good Lighting, Landscaping, Security

    • Guaranteed Ride Home (GRH)

    • Clear, Easy-to-Use Information

    • Other Programs & Services


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TMDs – Transportation easier, more attractive, sensible to use commute optionsManagement Districts

  • Efforts concentrated in four TMDs

    - Silver Spring - Friendship Heights

    - Bethesda - North Bethesda

    - Newly adopted: Greater Shady Grove TMD

  • Mode Share & Other Goals established for each TMD in Master Plan/Growth Policy

  • Advisory Committees for each TMD provide input from diverse perspectives

    - Employers - Developers

    - Residents - Public agencies

  • CSS Services are available (and provided by staff) to any employer & any employee anywhere in the County – not just within TMDs.

    • Over 2,200 employers with about 200,000 employees are involved in some way in Commuter Services programs


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TMD Services easier, more attractive, sensible to use commute options

TMDs have four broad goals for their downtown areas:

  • Increase transportation capacity

  • Reduce traffic congestion

  • Reduce air and noise pollution

  • Promote traffic safety, and pedestrian & bicycle access

    Examples of TMD Services:

  • Employer technical assistance & outreach

  • Market commute options

  • Provide/promote financial incentives

  • Develop “transit amenities” – e.g., improved signage, benches, shelters

  • Provide information resources, displays, kiosks, enhanced ped/bike facilities


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TMD Funding Sources easier, more attractive, sensible to use commute options

  • Parking Reduction Program fees

    • (Share-A-Ride District – thru Zoning Ordinance)

  • Parking management revenues

  • Transportation Management District Fees

  • Other developer & municipal contributions

  • General fund


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Downtown Silver Spring easier, more attractive, sensible to use commute options

80 employerswith 8,000employees

North Bethesda

260 employerswith 24,000employees

Results to date:

400 + TMPs Filed

(Employer-filed

Traffic Mitigation Plans)

Downtown Bethesda

120 employerswith 12,000employees

Friendship Heights

30 employerswith 4,000employees

44,000 Employees at Worksites Affected by

Bill 32-02

TMD Law (Bill 32-02)Requirements for Employers of 25+ Employees


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Working with Employers to Address Congestion easier, more attractive, sensible to use commute optionsRequirements of Bill 32-02

  • Develop a Traffic Mitigation Plan (TMP)

    (TMD staff work with employers to write & submit these)

  • Actively implement their TMP – Working with TMD staff

  • Participate in CSS’s Annual Commuter Survey

  • Submit an annual reportof activities

    – Working with TMD Staff


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Commuting Benefits for Employers & Employees easier, more attractive, sensible to use commute options

  • Transit subsidies

    • Metrorail

    • Metrobus

    • Ride On

    • MARC

  • Maryland tax credit – 50% back

  • Federal & State tax benefits

  • Pre-tax Metrochek

  • Recognition – e.g., Transportation Awards Ceremony


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Super Fare Share easier, more attractive, sensible to use commute optionsCounty Transit Subsidy Program Available w/in TMDs

$110/month/employee maximum benefit

Year 1 = $1 Deal

Employer pays just $1/month/employee

County pays up to $109/month/employee

Years 2-5 Employer & County 50-50

Years 6 – 9 Progressively greater employer contribution & reduced County contribution

Year 6: Employer 60%/County 40%

Year 7: Employer 70%/County 30%

Year 8: Employer 80%/County 20%

Year 9: Employer 90%/County 10%


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Basic Fare Share easier, more attractive, sensible to use commute optionsCounty Transit Subsidy Program Available Throughout the County

  • $110/month/employee maximum benefit

    • Year 1 - Employer & County 50-50

    • Year 2 - Employer 60%, County 40%

    • Year 3 – Employer 70%, County 30%

    • No further contribution from County beyond Year 3


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Developer Agreements easier, more attractive, sensible to use commute options

  • Traffic Mitigation Agreements (TMAgs)

    • 40 TMAgs pending now/100s completed

  • Negotiated with developers based upon conditions of preliminary plan approval established by Planning Board

  • Baseline agreements require relatively basic efforts by developer; if greater trip reduction necessary, more strategies required


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Basics: easier, more attractive, sensible to use commute optionsEmployer & Developer Cooperation

  • Appoint TBC – Designate a Transportation Benefits Coordinator (TBC) to assist employees/residents at the site to exercise commute options and to serve as a point of contact for TMD/CSS staff.

  • Facilitate access to tenants/employers and employees &/or residents for purposes of informing and educating about programs and services available in the TMD/that part of County.

  • Permit and facilitate use of space at the site on a periodic basis (by prior arrangement) for marketing and promotional activities of the TMD/CSS staff.


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Basics: easier, more attractive, sensible to use commute optionsEmployer & Developer Cooperation

  • Designate permanent information display areas in lobbies of building(s) or other prominent and highly-used locations for commute options information.

  • Participate in Survey – Facilitate tenant/employer and employee/resident participation in the Annual Commuter Survey.

  • Annual Report -- Compile information and monitor results of the traffic mitigation program elements at the development/building.


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A Higher Level: easier, more attractive, sensible to use commute optionsEnhanced Employer & Developer Participation

Examples

  • Car/van pool incentives –parking spaces in preferential locations

  • Car Sharing incentives (= short term rental program)– reserve parking spaces in preferential, visible locations; provide membership, rental discounts

  • Bicycle incentives – weather-protected, secure racks/lockers sufficient to meet demand; lockers/showers; bicycle purchase discounts; safe, well-lit paths

  • Walking incentives – attractive, well-lit, safe sidewalks/paths; shoe discounts

  • Transit and/or vanpool subsidies for employees and/or residents at the site

  • Contribution to costs of additional transit service - e.g., buses

  • Parking supply limits (constrained supply)

  • Parking charges/Parking parity – equalizing cost and support for parking and transit. Goal: Level the Playing Field

  • Transit Centers; Bus super-shelters (heated, lit, higher standard of amenity);

  • Real Time Signs/Systems – to let riders know what time the bus will be there

  • Provision of circulator shuttle connecting with transit, other uses

  • Telework incentives – laptop & other equipment discounts

  • Flexible or Staggered Work Hours, Compressed Work Week

  • Live Near Your Work – Mortgage or Rent Incentives


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CSS Partners with Med Center & Other Federal Agencies to Help Implement TDM Strategies

  • Medical Center TMO

    [= NIH, NNMC, Suburban Hospital]

    • Brochures on transportation alternatives created/published

    • Express bus services to the NIH & NNMC campuses promoted through ads & direct mail

    • Kiosk provided with transportation information software

    • Fixed information displays provided

    • Staffing provided to conduct outreach events for employees

    • Promotional items & materials provided (including for GRH), contests conducted to market programs

    • Bicycle map for Med Center area under development

    • Annual Commuter Survey conducted


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Key Facts on Transit Infrastructure: Help Implement TDM StrategiesMetrorail Service

  • Weekday Peak Period Schedule on Red Line:

    6-8 car trains w/ 5 min. headways

    • On the Red Line between Grosvenor-Strathmore & Silver Spring stations, headways are 2 ½ minutes during weekday peak period

  • Weekday Midday: 6 car trains w/ 12 min. headways

  • Weekday Evenings: 6 car trains w/ 15 min. headways


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Metrorail Facilities by Jurisdiction Help Implement TDM Strategies

Jurisdiction Miles Stations

Total D.C 38.30 40*

Montgomery 18.43 12*

Prince George’s 19.86 15

Total Maryland 38.29 27

Alexandria 6.11 3

Arlington 12.19 11

Fairfax County 11.17 6

Total Virginia 29.47 20

*Friendship Heights is in both Maryland & D.C.


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Metrorail Ridership Help Implement TDM Strategiesin Montgomery County

  • 85,000 Total Boardings on an average weekday in Montgomery County

  • Two most heavily-used stations – approx. 15,000 boardings/weekday

    • Silver Spring

    • Shady Grove

  • Next two most heavily-used stations – approx. 10,000 boardings/weekday

    • Bethesda

    • Friendship Heights

  • Medical Center – approx. 5,000 boardings/weekday


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Medical Center Metro Station Help Implement TDM StrategiesAverage Weekday Ridership(Boardings & Alightings)


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Key Facts on Transit Infrastructure: Help Implement TDM StrategiesBus Service in Montgomery County

METROBUS (IN MONTGOMERY COUNTY)

  • 160 PEAK PERIOD BUSES

  • 21 LINES - 38 ROUTES

  • ANNUAL RIDERSHIP – 15 MILLION

    • APPROX 60,000 RIDERS (BOARDINGS) EACH WEEKDAY

  • ANNUAL HOURS - 440,000

    RIDE ON

  • 300 PEAK PERIOD BUSES. TOTAL FLEET = 370 BUSES

  • 81 ROUTES

  • ANNUAL RIDERSHIP – 28 MILLION +

    • OVER 90,000 RIDERS (BOARDINGS) EACH WEEKDAY, OR 2 MILLION RIDERS/MONTH

    • RIDERSHIP HAS GROWN 23% OVER THE PAST 3 YEARS

  • ANNUAL HOURS - 1 MILLION PLUS


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Service Niches Help Implement TDM Strategies

  • METROBUS

    • REGIONAL

    • EXPRESS/ARTERIALS

    • CROSS COUNTY

  • RIDE ON

    • COLLECTOR/DISTRIBUTOR

    • NEIGHBORHOOD PENETRATION

    • FEEDER TO METRORAIL/METROBUS

  • CONTRACTOR

    • LOW RIDERSHIP, EVENING/WEEKEND

    • SENSITIVE NEIGHBORHOODS

    • SPECIALIZED SERVICE (VAN GO, BETHESDA CIRCULATOR)


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Ride On Technology Help Implement TDM Strategies

  • TRANSPORTATION MANAGEMENT CENTER

    • CO-LOCATED TRAFFIC AND TRANSIT MANAGEMENT

    • INTEGRATION OF OPERATIONS AND MANAGEMENT

    • SIGNAL PRIORITIZATION

    • COMPUTER AIDED DISPATCH

    • INTERNET

  • ADDITIONAL ELEMENTS

    • AVL – Automated Vehicle Locator System

    • REAL-TIME BUS SCHEDULE INFO AT STOPS – “Signs of the Times”

    • RIDE ON NOW 100% ACCESSIBLE

    • BIKE RACKS ON ALL RIDE ON BUSES

    • SMARTRIP – FARE BOXES ON ALL RIDE ON BUSES

    • E-COMMERCE FARE MEDIA SALES; SMART BENEFITS


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Contacts Help Implement TDM Strategies

Additional TDM Resources:www.vtpi.org; www.nctr.usf.edu/clearinghouse; www.actweb.org


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