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Partnering in IPTV

Partnering in IPTV. Presenter: Vitus, Director of IP Services, Intec. Where Are We?. Evolution [of the TV]. IPTV ≠ Evolution –> IPTV = Redefinition of “Broadcast”. IPTV. Digital, HDTV 16:9 aspect ratio. NTSC Color Standard. Electronic TV 4:3 aspect ratio.

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Partnering in IPTV

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  1. Partnering in IPTV Presenter: Vitus, Director of IP Services, Intec

  2. Where Are We?

  3. Evolution [of the TV] IPTV ≠ Evolution –> IPTV = Redefinition of “Broadcast” IPTV Digital, HDTV16:9 aspect ratio NTSC ColorStandard Electronic TV 4:3 aspect ratio Mechanical Televisor7:3 aspect ratio t 1884-1928 1935 1953 2000 2006

  4. Redefinition [IPTV!] One-Way BroadcastTwo-Way “When”-cast Spectrum basedRadio or Cable Private IP Net[packets] • Conventional/Digital • One source – Many receivers • Spectrum based • Spectrum manipulation limits • Little or no ability to address local market • IPTV • Many sources – Receivers by choice • Stream/Packet/Session based • Easy to manipulate [switch channel on/off] • Great ability to address local market

  5. Partnering is Critical GovernmentRegulators Providers/Operators ContentGenerators Citizens Partners Vision Investment Flexibility Demand(Pay-TV = $$$) Role… DigitalInclusion Off-SetMarket loss Reach morecustomers Access & Entertainment Gains…

  6. Baird’s Mechanical Televisior1928 RCA’s First Color TV1954 Phillips Plasma TV2005 IPTV – Potentials IPTV: It is not (just) about Television! Voting Opinion Polling Parental Control Viewer Management VOD Purchase OnScreen Purchases Promotional Ads Government Info Bill Presentment & Pay Pay Taxes & Fees Package Management Citizen Portal

  7. Any Person – Any Content • Broadcasting only of the base (free) channels… • Storage is cheap – Content servers have what you want… • And you get it when you ask for it… • Technology [IP] is ubiquitous – “Anyone” can be(come) a content provider • Results in a modern service that fits our diverse lifestyles, with: • More diverse/relevant/local content can be made available to everyone • At his/her convenience • Fits any budget anytime – i.e. not a “luxury” service anymore…

  8. What I Want – When I Want It… Private IP Net[packets] Local ContentProducer Regional ContentExchange Public IP Net John Smith @ Home in BarbadosCHOSES to watch this conference – tomorrow or next week…

  9. Access! Inclusion! For Everyone! Widespread! Right-Priced! A la Carte!

  10. Make It Happen… That is what partners do… Available forbroadcast… Availableservices… Polling sending… Not being requested! Not being sent!No bandwidth used! Parental sending… Taxes Info sending… Browse sending… VoD

  11. Watch out… • Government • Support the initiatives • Put laws in place if needed to allow for competition with the cable providers • Regulators • Do not regulate IPTV as if it were cable television • Help make it happen, don’t destroy it • Telcos • Experiment – Dare! • Don’t settle for simple services (“Video to the PC”; VoD; etc) • Your customers are waiting…

  12. Thank You for Your Time… Vitus – Director of IP Services, Intecvitus@intecbilling.com - +55 11 9113-0551

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