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Brand Ideal Tree - Unique Products, Unmatched Quality

Brand Ideal Tree aims to be a unique brand with products that stand out from competitors. To achieve this, we will focus on innovation, quality, and strategic communication strategies. Our approach includes applying for awards, gaining third-party evaluations, sponsoring events, and more. By emphasizing differentiation, pricing appropriately, engaging in thought leadership, and utilizing various marketing channels, we will establish ourselves as a premium and distinctive brand in the market.

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Brand Ideal Tree - Unique Products, Unmatched Quality

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  1. ONLINET would like to be a unique brand, who’s products are hardly comparable to its competitors. What and how would you communicate to the market, in order to achieve this ? August 30, 2011 Faye An Ajay Bharadwaj JP Checa Lauren Matthews NatarajanRamachandran VibhuSinha Paul Stahlke

  2. Brand Ideal Tree Ref: Jim Stengel Study

  3. Basic Analysis: Competitors, Differentiators, Commonalities

  4. Product • Awareness • Apply for innovation awards • Obtain well known third party quality evaluations • Sponsor events • Price • Be aware ofcompetitive price points • Price it appropriately as premium product • Channels • Publish thought and leadership articles • Partner with Universities and faculty • Engage in Online Marketing • Attend trade shows and conferences • Use a PR firm

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